Dr. Vivekanandan Annadurai

• Lead the strategic direction of UDAPA Trio and Glycomet GP. Brand Awareness, emphasizing product differentiation, Campaigns and packaging innovation.
• Drive product adoption across multiple specialties by identifying customer needs and effectively communicating exclusive brand advantages.
• Create and publish differentiating data points to support the product's positioning and market growth.
• Cultivate strong stakeholder relationships and collaborate with internal teams to ensure cohesive communication of product value.
• Implement targeted strategies to expand the customer base, continuously refining brand messaging for achieving the objectives set for the respective brands.

• Focused to create awareness and established the need to prescribe moisturizers in all seasons through an awareness campaign, particularly in the summer.
• Successful planning and execution of customer-centric campaigns for
  creating awareness and building brand image among the customers
• Creation and execution of marketing initiatives for the brands
  Instrumental for launching a new product as a line extension.
• Website landing page creation and driving the foot fall to create brand awareness and increase brand visibility, making blogs on the skin care routine connecting brand values and benefits

• Responsible for Sales and Effective implementing marketing strategies of Januvia and Janumet
• In-charge of Corporate Key accounts like Apollo group of hospitals, Dr. Mehta specialty hospitals, ARH diabetes center and trade

Responsible for Sales of Cardio-diabetic division (ESI and Trade)

Mass market division - Ultracet

Medication safety department, JCI & NABH MOMs