Aaron Machado
Mumbai
Summary
Social Media Marketing Specialist with ~12 years of experience enabling digital growth for some of India's most reputable media brands. Proven track record across Star Sports, Sony Pictures Networks, and Viacom18, with awards recognizing excellence in campaign execution and leadership. Strong background in team management, emerging tech (AI/Metaverse), and GTM strategy.
Overview
12
12
years of professional experience
Work History
Assist. Mgr. - Digital & Social Media, Star Sports
JioStar (formerly Disney Star, Star India)
07.2023 - 04.2025
- Social & digital marketer for the Star Sports network
- Co-managed a team of 4 executives across copy, design & analytics
- Co-executed milestone campaigns such as Cricket World Cup 2023, T20 World Cup 2024, IPL 2024 and Premier League to name a few
Sr. Marketing Executive – Kids Network
Viacom18 Media Pvt. Ltd.
05.2021 - 04.2023
- Social & digital media marketer for Nickelodeon (India's #1 kids' entertainment network)
- Co-executed the first-ever Metaverse screening of Kids' Choice Awards in the world
Sr. Exec. - Corporate Communications (Digital)
Sony Pictures Networks India Pvt. Ltd.
01.2019 - 03.2021
- Social & digital marketer for Sony Pictures Networks (Corporate)
- Co-produced the SPN Go-Beyond Podcast & co-executed Sony's 25th anniversary campaign
Social Media Manager (Consultant)
Sony Pictures Networks India Private Limited
06.2017 - 12.2018
- End-to-end social media manager for Sony YAY!, Sony Le PLEX HD & Sony Pictures Networks (Corporate)
Copy Supervisor
Tonic Worldwide (formerly Tonic Media)
11.2015 - 06.2017
- Social media marketer for Sony PIX
- Co-executed the launch of Sony Le PLEX HD & Notty PIXY Awards (India's first-ever UGC-driven Hollywood awards)
Assistant Producer - Social Media Marketing
Flarepath Digital
01.2015 - 11.2015
- Social media marketer for Star Movies India & Select HD
- Co-executed the social launch of Star Movies Select HD
Content Writer & Social Media Analyst
Tonic Worldwide (formerly Tonic Media)
08.2013 - 11.2014
- Social media marketer for Sony MIX & other lifestyle brands in MENA
- SEO-optimised blog creation for brands like Yahoo! and Polycab
Education
Bachelor of Mass Media - Advertising
St. Andrew's College (Mumbai University)
Bandra (West)04-2013
Skills
- Social Media Management
- Digital and Paid Media
- Copy writing and Editing
- Client Servicing
- Analytics and Reports
- Content Production and Direction
- Influencer management
- Community engagement
- Excel, Word, PowerPoint
- Meta Business Suite
- YouTube Studio
- Canva, Pixlr
Noteworthy
- Awarded for 'Spreading the Magic' at Star Sports
- Awarded 'Stellar Job' at Sony Pictures Networks
- Awarded 'Promising Debutant' at Tonic Worldwide
- Co-executed social media coverage for the Finals of Cricket World Cup 2023, T20 World Cup 2024, IPL 2024, PKL 2023
- Assisted in the growth story of Star Sports into a 50 MN+ community across social media
- Co-executed Metaverse & AI projects for Nickelodeon India
Hobbies and Interests
- Sports
- Music
- Movies
- Collecting
- Botany
- Cycling
Personal Information
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
French
Intermediate (B1)
Timeline
Assist. Mgr. - Digital & Social Media, Star Sports
JioStar (formerly Disney Star, Star India)
07.2023 - 04.2025
Sr. Marketing Executive – Kids Network
Viacom18 Media Pvt. Ltd.
05.2021 - 04.2023
Sr. Exec. - Corporate Communications (Digital)
Sony Pictures Networks India Pvt. Ltd.
01.2019 - 03.2021
Social Media Manager (Consultant)
Sony Pictures Networks India Private Limited
06.2017 - 12.2018
Copy Supervisor
Tonic Worldwide (formerly Tonic Media)
11.2015 - 06.2017
Assistant Producer - Social Media Marketing
Flarepath Digital
01.2015 - 11.2015
Content Writer & Social Media Analyst
Tonic Worldwide (formerly Tonic Media)
08.2013 - 11.2014
Bachelor of Mass Media - Advertising
St. Andrew's College (Mumbai University)
Similar Profiles
Alekha SwainAlekha Swain
Software Engineer at Disney Star (JioStar)Software Engineer at Disney Star (JioStar)
Kavita PanchalKavita Panchal
Senior Executive at JioStar (Erstwhile Disney Star)Senior Executive at JioStar (Erstwhile Disney Star)
Niranjana N TNiranjana N T
Channel Sales Executive - Advertising Sales at The Walt Disney Company India | Disney StarChannel Sales Executive - Advertising Sales at The Walt Disney Company India | Disney Star
AAKASH SABALEAAKASH SABALE
Support Executive Service Engineer at Dak System IncSupport Executive Service Engineer at Dak System Inc
ROHAN SINGHROHAN SINGH
Client Advisor at GUCCIClient Advisor at GUCCI