Aaryaan Qureshi

Participating in Food drives serving to 100+ underprivileged children each drive

Website

• CRO (Conversion Rate Optimization)

Assisted in increasing conversions from Meta Ads from 2% - 4% in 3 Months

• Bounce Rate

Successfully helped in reducing Website's Bounce Rate from 48% to 42% in 4 Months

• Third Party Co-Ordination

- Oversaw direct contact with third party agencies to implement UI/UX changes to the Website.

- Co-ordinated directly with third party agency to take New Landing Pages Live which required cohesion between multiple departments within the organization

• ORM (Online Reputation Management)

- Handled both organic & paid ORM channels to solve customer grievances and handle queries to provide a satisfactory customer experience

Social Media/Marketing

• Assisted in formation of GTM Strategy for new product Launch of Collagen
• Created a Social Media content strategy to improve organic visibility of the company ( +1500 followers )
• Created 40+ pieces of copies (Both Ads & Social Media) as part of the Online Strategy
• Assisted in Re-vamping entire Marketing funnel for the company to increase Brand Awareness
• Analyzed 15+ Brands as part of Competitor research to derive actionable insights

As part of the Media & Policy Affairs Team of Shiv Sena Mumbai South Lok Sabha Constituency, Assisted in -

• Creating outreach strategy (communication plan) to various communities that had a Vested interest in Mumbai South Constituency
• Helped in identifying pain points of the same communities through direct contact in Party Events
• Assisted in Social Media Content strategy as part of online outreach goal

As part of the Leadership Team of Atlas's Sports Club -

- Organised 7+ Sporting Events on Campus

- Hosted over 400+ Participants

- Hosted the biggest ever Football Tournament of the college (32 Teams)

- Created P&L & Oversaw operations of the club during and before tournaments

Strategic Brand Partnerships and Aliances & Event Management :-

• Outreach & Cold Calls to 150+ Brands
• Created a deck for potential Sponsors to explain Event Deliverables & Costing
• On Field Outreach to 15+ Restaurants
• Assisted in handling budget 3Lakh INR for ISM Premier League (Cricket Tournament)
• Created an end-to-end plan for ISM Open (Tennis Tournament)
• Involved co-ordination with external stakeholders (Tennis academies) to get players on board