AASHISH BARI
Mumbai
Summary
Over 12+ years of global experience in product management working hand in glove with technical teams, building and delivering digital products, creating & driving product roadmaps with UI/UX in Agile framework
Built and scaled digital products from scratch, analyzed markets, drove PRD's & design discussions implementing data driven features
Successfully launched LinkedIn for Doctors with OTT modules, Cash Advance & Credit Management System, e-Invoicing for B2B invoices, Payouts Module and Hostel Management System
Overview
18
18
years of professional experience
Work History
Associate Director of Product Management
EPC Tech Pvt. Ltd. (Sun Pharma)
2023.08 - 2024.06
- Developed a shared vision of product, ensuring teams alignment and collaboration with engineering, design, marketing, content and other stakeholders on product roadmap & goals
- Developed product roadmap & strategy outlining discrete milestones and feature releases
- Led product design discussions, collected and analyzed user data to build user friendly features resulting in 30% increase in product adoption by Doctors
Principal Product Manager
Lenskart Solutions Pvt. Ltd.
2022.11 - 2023.07
- Created product roadmaps from conception to launch, drove product goals, defined go-to-market strategies, and led design discussions
- Implemented product management frameworks driving business impact across organization, collaborating across multiple product teams and all stakeholders involved
- Rebuilt wallet for all Indian stores, and built back to source refund API for EDC machines with HDFC Bank
Sr. Product Manager
ServiceLee Technologies Pvt. Ltd.
2020.11 - 2022.08
- Successfully built and launched products from conception, drove product roadmaps, defined go-to-market strategies with hypothesis driven A/B testing
- Cash Advance Management System and PayOuts module (added approx. 500 Million Rs. yearly in net working capital)
- Credit Management System (added approx. 5400 Million Rs. yearly in networking capital)
- e-Invoicing for B2B invoices in India (more than 1.2 million+ invoices per year) . Automated credit & debit note on cancellation of invoices
- Led implementation of Oracle Fusion ERP, global taxation (AvaTax), RazorPay, Stripe, NoonPay and lyzico in various countries
Sr. Product Consultant
Shri Krishna Technologies
2016.11 - 2020.10
- Led product roadmaps, product enhancements, PRD's to drive delivery of products with better user experience and built mobile first designs
- Successfully built & implemented Hostel Management System with an annual revenue of 50+ Million Rs.
- Built advertising platform which earned an annual revenue of approx.40+ Million Rs.
Product Manager
ODeX India Solutions Pvt Ltd
2014.03 - 2016.10
- Built & launched Wallet in collaboration with Kotak Bank which increased revenue by 4% to 5%
- Defined product roadmap understanding existing product and its scope for enhancement
Product Manager
FramesDirect.com
2013.03 - 2014.01
- Took data driven approach to change product features which resulted in increased customer traffic thereby boosting revenue by $1 MM
Product Consultant (SME)
Cleveland State University
2010.09 - 2012.12
- Handled enhancements & configurations of Blackboard (Learning Management System)
Manager
ICICI Prudential Life Insurance Company
2006.06 - 2010.06
- Analysed iciciprulife.com to enhance user experience and increase online sales
Education
MBA - Information Business Consulting
Cleveland State University
Cleveland, USA12.2012
Master of Science - Strategy Management
Narsee Monjee Institute of Management Studies
Mumbai, India02.2009
Bachelor of Science - Finance
Nagpur University
Nagpur, India05.2006
Skills
- Product Management
- Product Design
- Product Roadmap
- Product Prioritization
- User Interface & User Experience Design (UI/UX)
- Analytics
- Agile Software Development
- Go-To-Market Strategy
- Data Analysis
- Atlassian JIRA & Confluence
- Figma
- Mixpanel
- Trello
- Slack
- Productboard
- Aha
Timeline
Associate Director of Product Management
EPC Tech Pvt. Ltd. (Sun Pharma)
2023.08 - 2024.06
Principal Product Manager
Lenskart Solutions Pvt. Ltd.
2022.11 - 2023.07
Sr. Product Manager
ServiceLee Technologies Pvt. Ltd.
2020.11 - 2022.08
Sr. Product Consultant
Shri Krishna Technologies
2016.11 - 2020.10
Product Manager
ODeX India Solutions Pvt Ltd
2014.03 - 2016.10
Product Manager
FramesDirect.com
2013.03 - 2014.01
Product Consultant (SME)
Cleveland State University
2010.09 - 2012.12
Manager
ICICI Prudential Life Insurance Company
2006.06 - 2010.06
MBA - Information Business Consulting
Cleveland State University
Master of Science - Strategy Management
Narsee Monjee Institute of Management Studies
Bachelor of Science - Finance
Nagpur University
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