Summary
Overview
Work History
Education
Skills
Tools
Timeline
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Aastha Oberoi

Navi Mumbai

Summary

Strategic and creative product marketer with 6+ years of experience driving go-to-market success through compelling content, crisp messaging, and buyer-centric storytelling. Proven expertise in translating complex SaaS products into clear, differentiated narratives that drive awareness, adoption, and revenue. Skilled in content architecture, persona development, launch planning, and multi-channel campaigns. Strong cross-functional communicator with a track record of aligning product, sales, and growth teams to deliver results across diverse B2B markets.

Overview

7
7
years of professional experience

Work History

Head - Product Marketing & Growth

Sciative Solutions Pvt Ltd
05.2025 - Current
  • Own the end-to-end product marketing lifecycle for ZettaRMS (hotel revenue management), Brio (retail dynamic pricing), and Viaje.ai (bus and travel pricing).
  • Define positioning, messaging, and differentiated value propositions aligned with buyer personas and regional segments (India, MENA, Germany, USA).
  • Lead the creation of product pages, use case narratives, sales decks, ROI calculators, and email campaigns to support product launches and customer journeys.
  • Conceptualized and re-launched "Road Ahead Talks", a podcast featuring senior hospitality leaders, revenue managers, and tech experts to spark dialogue on pricing innovation.
  • Planned and produced multi-format events for market education and product exposure, including:
    CXO-only roundtables on hospitality trends, pricing science, and AI adoption.
    Multi-tiered regional events with panel discussions and monetized workshops tailored for Revenue Managers and RM Heads.
  • Built guest outreach strategy, themes, and session flows for both brand and demand objectives.
  • Defined and tracked KPIs across organic traffic, engagement rates, SQLs, and conversion benchmarks.
  • Regularly iterated on campaign performance, competitor intelligence, and market trends to optimize spend and strategy.
  • Developed and executed lead generation campaigns across email, LinkedIn, SEO, and third-party content platforms — targeting 10+ qualified leads per quarter per product.
  • Designed and rolled out multi-part drip campaigns, performance content (blogs, webinars, whitepapers), and social media series for awareness and conversion.

Product Marketer

Knovos India Pvt Ltd
06.2024 - 05.2025
  • Developed and implemented product positioning strategies to increase market share.
  • Ran a GTM for Singapore & Dubai to enter into the Secure File Sharing Market
  • Conducted customer surveys and analyzed the data to identify customer needs and preferences.
  • Collaborated with sales teams to develop effective messaging for target markets.
  • Created content such as case studies, white papers, blog posts, infographics, and videos to support product launches.
  • Analyzed competitive products in order to differentiate our offerings in the marketplace.
  • Developed marketing campaigns that drove lead generation and increased brand awareness.
  • Planned and executed paid marketing campaigns to promote event participation and boost awareness
  • Coordinated cross-functional teams to develop new product features or services in response to customer feedback.
  • Monitored market trends, identified opportunities for growth, and recommended changes accordingly.
  • Leveraged digital channels such as email marketing, SEO, SEM, social media campaigns., to promote products, services.
  • Leveraged marketing data to forecast marketing campaign success and sales trends.

Product Marketing Strategy

OpsHub Technolgies Pvt Ltd
11.2023 - 05.2024
  • Developed a GTM strategy for new product release with team of four.
  • Developing impactful marketing and sales materials focused on value delivery.
  • Collaborated with cross-functional teams for events and partnerships.
  • Created new marketing materials emphasizing category differentiation.
  • ABM for 30 accounts (active MQLs) and converted 2 into clients
  • Created and executed content strategies for various channels, including web, social media, email, and print.
  • Conducted market research to identify customer needs and segmentation.
  • Performed competitive analysis to monitor competitors' activities in terms of pricing strategy, product offering.

Brand & Content Lead

ZealousWeb Technologies Pvt Ltd
06.2022 - 07.2023
  • Crafted brand strategy & tone framework
  • Produced key business & sales assets
  • Led email drip campaigns for creating an MQL pipeline
  • Delivered impactful presentations at hiring events.
  • Responsible for developing and maintaining client-facing materials for sales & customer success teams
  • Presented on behalf of the company at Medicall Kolkata.
  • Executed video marketing via youtube & social media targetting the healthcare industry
  • Participated in video shoots for sales promotion and brand awareness.
  • Interacting with the existing customers to up-sell & cross-sell
  • Conducted keyword research, competitive analysis, and SEO optimization for existing content.
  • Collaborated with design teams to create visually appealing graphics that align with brand guidelines.
  • Analyzed analytics data to measure performance of content across multiple channels.

Sr. Exec. - Business Branding & Content

Gateway Group of Companies Pvt Ltd
04.2021 - 06.2022
  • Launch DiLX GTM strategy
  • Led 2 successful webinars
  • Joint product marketing execution - DiLX x ECU360
  • Set SMART metrics to measure marketing ROIs
  • Content distribution strategy across all owned media
  • Analyzed customer journey to set lead-pulling channels across the website
  • Conducted competitive analysis of existing brands in the marketplace.
  • Identified target audiences, researched market trends, and created strategies to promote products or services.
  • Created logos and designed artwork for marketing materials including brochures, flyers, banners, websites and more.

Content Specialist

Zealousweb Technologies Pvt Ltd
01.2019 - 04.2021
  • Delivered high-quality content across various niches, including IT, Physical Therapy, and Marketing, ensuring timely satisfaction of client needs
  • Expertise in crafting engaging long-form content such as blogs, whitepapers, and research papers, tailored to target audiences
  • Skilled in scriptwriting for video productions, coupled with onset assistance to streamline direction and execution
  • Proficient in creating compelling social media copy that resonates with followers and drives engagement

Education

Distance PGDM - Digital Marketing & Branding

MICA, AHMEDABAD
01.2022

Bachelors Of Commerce - Marketing

Gujarat University
01.2019

Skills

  • Product positioning and messaging
  • Go-to-market strategy and execution
  • Use case and value proposition creation
  • Competitive analysis
  • Sales enablement content (decks, battle cards, ROI tools)
  • Onboarding and feature adoption campaigns (change management for clients)
  • Funnel analysis (acquisition to conversion)
  • User feedback loops and research

Tools

  • Trello, Bootcamp, Asana
  • A/B testing and performance analysis
  • HubSpot – Campaign automation, lead scoring, CRM
  • Mailchimp/ Brevo/ Zoho
  • Apollo / Lusha/Seamless
  • SEMrush / Ahrefs
  • Google Analytics (GA4), Google Search Console, Tag Manager
  • Hotjar / Microsoft Clarity

Timeline

Head - Product Marketing & Growth

Sciative Solutions Pvt Ltd
05.2025 - Current

Product Marketer

Knovos India Pvt Ltd
06.2024 - 05.2025

Product Marketing Strategy

OpsHub Technolgies Pvt Ltd
11.2023 - 05.2024

Brand & Content Lead

ZealousWeb Technologies Pvt Ltd
06.2022 - 07.2023

Sr. Exec. - Business Branding & Content

Gateway Group of Companies Pvt Ltd
04.2021 - 06.2022

Content Specialist

Zealousweb Technologies Pvt Ltd
01.2019 - 04.2021

Bachelors Of Commerce - Marketing

Gujarat University

Distance PGDM - Digital Marketing & Branding

MICA, AHMEDABAD

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Aastha Oberoi