AAYUSHI JAIN
Mumbai
Summary
Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in Health and Wellness Industry. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Community Executive - Doctors Integration
The Good Glamm Group - The Good Community
08.2021 - Current
- Successfully onboarded 4000+ doctors for seamless integration, enhancing platform's medical network
- Acquired 4000+ new users through patient referrals from 1000 integrated doctors, contributing to platform growth
- Regularly cultivated and maintained strong relationships with doctors, fostering collaboration and trust
- Executed engaging health-related activities, including Webinars, Live Video Sessions, Articles, Infographics, and AMAs, resulting in increased user acquisition through managing day-to-day operations
- Monitored and assessed metrics for each doctor's performance, aligning specific engagement activities with patient referral numbers
- Provided backend and frontend administrative support by creating a service page, generating referral codes, and deep links, and publishing feed posts for doctors
- Established collaborations with top brands, such as Myglamm, Cipla, Sirona Hygiene, Momsco, Organic Harvest, and BabyChakra, benefiting medical community
- Orchestrated monetized Events in collaboration with Doctors, contributing to increased brand visibility and revenue generation.
- Managed to generate UGC content on App and WhatsApp communities.
- Worked closely with the NPD team for sampling products with doctors.
- Worked closely with the Social Media Team for product reviews from doctors.
- End-to-end execution reach for campaigns like Reach Campaign, Lead Generation, and Traffic campaign. Working solely on nurturing leads through social media marketing organically.
- Successfully executed launch campaigns like The Good Community, Momstalk, Doctalk, SironaCircle, GlammFamm, Organic Squad, Label Padho Moms.
- Hands-on experience in the analysis of Data quality and Bug Reporting.
Received "Best Performance Award" in three quarters. - Featured in local newspapers and news channels in Delhi, Ahmedabad, and Surat for organizing health and wellness events for pregnant moms.
- Contributed to The Good Community's Momstalk event by managing guest lists, distributing gifts, overseeing inventory, and coordinating with suppliers.
Digital Marketing Intern
Total Dental Care Pvt Ltd - Sabka Dentist
03.2020 - 08.2021
- Created and designed Chat bot for more user engagement.
- Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Researched and implemented search engine optimization recommendations by development methodology.
- Incorporated XML sitemaps, robots.txt files, and 301 redirects to facilitate search engine spidering, crawling, and indexing.
- Optimized copy and landing pages for search engine marketing by blogs and images to achieve conversions.
- Tracked, reported, and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with content team to investigate critical SEO-related issues and provided impactful solutions.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created content strategies for Social media.
Marketing Intern
Infomoko Technology - BabyChakra
01.2018 - 07.2019
- Collaborated with team members to help expand marketing channels.
- Provided administrative support to senior staff, including creating proposals and organizing documentation.
- Contributed to email campaigns.
- Helped with planning and hosting of marketing events.
- Collaborated with product development team to effectively modernize and update promotions.
- Listed 200 products on BabyChakra website
- Collected 300 influencers and bloggers data using various channels to broaden results and optimize marketing strategies.
Education
Bachelor Of Mass Media - Advertising
Malini Kishor Sanghvi College Of Commerce
Mumbai, Maharashtra, India10.2020
Higher Secondary School - Commerce
Malini Kishor Sanghvi College Of Commerce
Mumbai, Maharashtra, India02.2017
Secondary School -
Kamla High School
Mumbai, Maharashtra, India03.2015
Skills
- Social Media Management
- Web Designing & Content Development
- MS Office
- Video Editing
- Photo Editing
- Influencer Marketing
- Event Planning and Management
- Paid and Barter Collaboration
- Community Building and Management
- Ecommerce Strategies
Accomplishments
- Received "Best Performance Award" in three quarters.
- Featured in local newspapers and news channels in Delhi, Ahmedabad, and Surat for organizing health and wellness events for pregnant moms.
Awards
- Received "Best Performance Award" in three quarters.
- Featured in local newspapers and news channels in Delhi, Ahmedabad, and Surat for organizing health and wellness events for pregnant moms.
Hobbies and Interests
- Art & Craft
- Reading
- Cooking
- Travelling
Volunteer Experience
Contributed to The Good Community's Momstalk event by managing guest lists, distributing gifts, overseeing inventory, and coordinating with suppliers.
Certification
Google Certified Digital Marketer
Freelance
Back to Roots
- Creating and Ideating Post and Scheduling on Instagram
- Designing Hand painted couture to sell on Instagram
- Conducting online drawing and painting sessions.
Mindkoshh
- Efficiently handled day-to-day account responsibilities, ensuring seamless operations.
- Developed engaging and impactful content to enhance brand messaging and communication.
- Formulated and executed strategic plans to optimize social media presence and engagement.
- Implemented strategies that resulted in increased brand visibility and audience engagement.
Hobbies
Art & Craft Reading Cooking Travelling
Timeline
Community Executive - Doctors Integration
The Good Glamm Group - The Good Community
08.2021 - Current
Digital Marketing Intern
Total Dental Care Pvt Ltd - Sabka Dentist
03.2020 - 08.2021
Marketing Intern
Infomoko Technology - BabyChakra
01.2018 - 07.2019
Bachelor Of Mass Media - Advertising
Malini Kishor Sanghvi College Of Commerce
Higher Secondary School - Commerce
Malini Kishor Sanghvi College Of Commerce
Secondary School -
Kamla High School
Google Certified Digital Marketer
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