Abhijeet Singh Nirban
Account Director at OLIVER | Ex-Ogilvy | Publicis Groupe
Mumbai
Summary
I've always been innately curious to understand what makes humans tick.
As an Account Director at OLIVER Agency, I lead 360-degree campaigns and content solutions for brands at Hindustan Unilever. I collaborate with cross-functional teams to deliver creative, effective, and efficient solutions that meet the business and marketing objectives of our clients.
When I'm not working you can find me obsessing over cinema, culture, anthropology and everything in between.
Overview
9
9
years of professional experience
Work History
Account Director
OLIVER Agency
02.2023 - Current
- Leading new business initiatives, 360 degree campaigns and content solutions for brands at Hindustan Unilever.
Account Director
Ogilvy
09.2021 - 01.2023
- Leading Integrated Marketing Campaigns for Mondelez's brand cluster (5 Star, Perk, Gems, Fuse)
Group Account Manager
Publicis Media
10.2019 - 09.2021
- Spearheaded the digital communications for ZEE5's 4 key AVOD content businesses and HiPi (ZEE5's bet on the short video platform market).
Sr. Brand Solutions and Strategy | Influencer Management - WORD
AndBeyond.Media Alchemy Group
07.2018 - 09.2019
- Spearheaded and scaled the agency and brand revenue from scratch in the West region.
- Managing the complete sales cycle for clients from prospecting through to sales pitch, strategy and deal closing.
- Top brands worked with include - Steve Madden, Superdry, Replayy, UrbanClap, GoAir, Brylcreem, Skechers, BookMyShow.
Sr. Digital Marketing Professional
WATConsult
01.2017 - 03.2018
- Accounts managed - Warner Bros Pictures, Godrej Appliances, and Jack & Jones
- Worked on digital campaigns for Warner Bro's movies like Justice League, LEGO BATMAN, KONG: Skull Island
- Strategized quarterly/yearly content plans.
- Monthly and quarterly reports in terms of activities, growth and actionable steps to improve the relevant KPIs.
Digital Marketing Executive
Velvetcase.com
08.2015 - 12.2016
- Conceptualised and executed campaigns end to end on Facebook and Google Adwords with budgets as big as 1Cr./ annum.
- Studied consumer behavior on app/website and came up with actionable ideas which in turn brought down the CPC by 40% and bounce rates by more than 70%.
- Worked on dynamic remarketing campaigns, which in turn increased the conversion rate by 25%.
- Monitoring and measuring the campaign performances using relevant KPI's; meeting engagement & growth targets.
Education
Product & Growth Bootcamp - Product Growth
GrowthX
Jewellery Design & Manufacturing Technology - undefined
Indian Institute of Gems & Jewellery
Timeline
Account Director
OLIVER Agency
02.2023 - Current
Account Director
Ogilvy
09.2021 - 01.2023
Group Account Manager
Publicis Media
10.2019 - 09.2021
Sr. Brand Solutions and Strategy | Influencer Management - WORD
AndBeyond.Media Alchemy Group
07.2018 - 09.2019
Sr. Digital Marketing Professional
WATConsult
01.2017 - 03.2018
Digital Marketing Executive
Velvetcase.com
08.2015 - 12.2016
Product & Growth Bootcamp - Product Growth
GrowthX
Jewellery Design & Manufacturing Technology - undefined
Indian Institute of Gems & Jewellery
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