ABHISHEK CHAUBEY
Sr. National Key Account Executive - Modern Trade
MUMBAI
Summary
Collaborative Key Account Executive with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts.
Strong analytic, quantitative and technical aptitude with great attention to detail.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Sr. National Key Account Executive -Modern Trade
Unicharm India Pvt Ltd.
02.2020 - Current
- Managed Key Accounts: Oversaw a portfolio of key accounts, including brands such as Mamy Poko Pants, Lifree, and wipes, resulting in annual revenue exceeding 250 crore.
Handled Modern Trade and Omni Channels , including Reliance (SmartBazaar & JioMart), Dmart, Spencer’s, MRPL, and Spar. - Strategic Initiatives: Spearheaded initiatives to expand the consumer base in the diaper business: Introduced New Born Coupons, organized Kids Fashion Shows, and conducted Lucky Draws.
Ensured timely payment by streamlining commercial processes, including reconciliation and debit note accounting. - Sales and Visibility: Developed sales promotion plans to drive volumes.
Focused on in-store visibility and display, consistently improving shelf share compared to competitors.
Created account-specific strategic plans for each Modern Trade chain. - Forecasting and Assortment: Prepared volume forecasts and tracked fill rates across all chains.
Planned assortment by pack size for different formats and channels.
Ensured timely inclusion of new products to enhance brand presence. - Promotions and Engagement: Closed monthly and quarterly promotions with retail chains to maximize volume sales.
Collaborated with regional operations teams for in-store activations, enhancing customer engagement and brand recall. - Inventory Management: Managed SKU-level forecasting at account level.
Achieved and maintained high in-stock rates for all Modern Trade channels. - Market Analysis: Tracked and analyzed key account trends, identifying growth opportunities and mitigating potential threats.
Assistant Category Manager
Reliance Retail Ltd.
2 2018 - 01.2020
- Vendor Management - Relationship building with regional & national Vendors for Promotions & New Product Introduction Regular interaction and exchange of information for their fair share of mind and thereby negotiating better promotions, cross-category investments, visibility investments
- Buying - Planning & Sourcing of merchandise for Pan India Stores
- Having thorough understanding of the category for optimum buying by means of validating projections and forecasting right, to ensure sales, margin and availability objectives are meet Merchandising - Assortment (addition/deletion), pricing and promotions PAN India based on demographics, seasonality, geographic brand preferences Events - Big Days and seasonal Events planned with vendors and store teams (Breakfast fest, Food Fiesta, Anniversary event, etc.) for creating a holistic opportunity for the vendor/stores/customers and thereby ensure best in-market promotions, new launches, cross-category combos
- And also to make available optimum stocks for these events to run smoothly Sales - A plan with extensive involvement of vendors as well as the store team for achieving sales numbers across various brand lines and thereby achieve growth MoM and YoY Develop differential pricing to maintain the significant margins from each channel Research - Regular market visits to be conducted along with the sales team to understand the market dynamics within the category across brands and across geographies
Clinical Informatics Associate
Citiustech Healthcare Pvt. Ltd
07.2014 - 07.2016
- Project name: BI-Clinical (Healthcare) Data analysis of patients Preparing quality measures based on CMS initiative Initiative Name - Accountable care organization (ACO), Physician Quality Reporting System (PQRS) Application: - Electronic Health Record (EHR)
Education
Emdp: Marketing And Sales Management -
Indian Institute Of Management–Kozhikode
01.2024 - 01.2025
Master of Management Studies- Marketing - Sales And Marketing Education
University of Mumbai
07.2016 - 05.2018
B.Pharmacy - undefined
University of Mumbai
06.2009 - 05.2013
Skills
- Key Account Management
- Forecasting
- Sales and Negotiation
- Strategic Planning
- Business Development
- Relationship Management
- Financial Acumen
Internship
- Walplast Products Pvt. Ltd, Mumbai, 05/01/18, 06/01/18, To Study the Brand Cognizance of Walplast, Launch of Homesure and Buildwell, Branding of Wall putty
- Kokilaben Dhirubhai Ambani Hospital, Mumbai, 09/01/13, 01/01/14, Trainee - Pharmacy, Greets and receives customers and provides assistance by explaining and clarifying prescription, Assists the registered pharmacist in providing and dispensing medication
Details
Mumbai, 401208, India, 9769108226, abhishekchaubey1991@gmail.com, 05/21/91
Timeline
Emdp: Marketing And Sales Management -
Indian Institute Of Management–Kozhikode
01.2024 - 01.2025
Sr. National Key Account Executive -Modern Trade
Unicharm India Pvt Ltd.
02.2020 - Current
Master of Management Studies- Marketing - Sales And Marketing Education
University of Mumbai
07.2016 - 05.2018
Clinical Informatics Associate
Citiustech Healthcare Pvt. Ltd
07.2014 - 07.2016
B.Pharmacy - undefined
University of Mumbai
06.2009 - 05.2013
Assistant Category Manager
Reliance Retail Ltd.
2 2018 - 01.2020