Abhishek Chaudhary
Mumbai
Summary
Innovative professional with proven ability to develop content, creative communication and branding strategies. Skilled in meeting tight deadlines, managing multiple projects, copywriting, and content strategy.
Overview
12
12
years of professional experience
Work History
Senior Manager, Content & Creative Comms
FanCode
02.2022 - Current
- Drove ideas for new content initiatives that can be repurposed across multiple channels – be that copy, video, image and infographics
- Led all content strategies both on app and off-app platforms including social media accounts
- Collaborated with marketing and design teams to craft and oversee creative content for all digital marketing materials
- Managed, wrote and produced in-house video content
- Ensured safe and timely production of scheduled deliverables by effectively utilizing people, equipment, and material
- Built creative that aligned with brand guidelines and demonstrated cohesion across company messages
- Drove consistent messaging and tone across variety of deliverables, fostering cohesive voice for brand
- Helped brand develop compelling narratives and promotional content of new tour/event launches.
Senior Manager, Brand & Content
Royal Challengers Bangalore
03.2020 - 02.2022
- Prioritised and managed multiple content projects with competing timelines and deliverables - during Indian Premier League season
- Crafted high-quality content to engage target audiences and boost brand loyalty during league off-season
- Supported digital presence working closely with multiple projects of team like RCB Bar & Cafe, RCB Bold Is Fit
- Identified and curated trending and viral content on social platforms
- Developed new video strategies for social platforms to keep content current with market
- Worked with production agencies to ensure timely delivery of branded content on multiple initiatives of team both within and outside of cricketing landscape
- Developed creative campaigns, slogans, and key messaging.
Assistant Manager
Hotstar
12.2017 - 02.2020
- Conferred with copywriting, and CRM team to work on communication strategies during Indian Premier League
- Prepared detailed communication plan to drive launch of new content shows on platform
- Worked with publishing team to drive growth of multiple content properties on platform
- Engaged creative communication team to crack brief for promotional content around new tournaments and shows
- Collaborated with product development teams to ensure consistency with brand messaging and positioning
- Directed visual design, copywriting and content for all on-app campaigns
Sub-Editor
Cricbuzz
10.2015 - 12.2017
- Worked with LIVE desk in text commentary team.
- Developed and maintained editorial standards for content.
- Worked with statisticians to drive social media engagement.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content for social media accounts
Sports Writer
Novosol
12.2011 - 02.2015
- Worked with sports department, covering major events from across globe
- Produced video content for platform
- Managed voice over artists and freelance writers to driver traffic on platform
Education
Advanced Certificate in Digital Marketing - Brand And Digital Marketing
MICA
Via Upgrad04.2024
Bachelor of Arts - Journalism (Hons)
Maharaja Agrasen College
New Delhi, DL05.2012
Skills
- Content strategy
- Creative communication & copywriting
- Brand strategy
- Social Media management
- Stakeholder management
- Agency Management
- Copywriting
Timeline
Senior Manager, Content & Creative Comms
FanCode
02.2022 - Current
Senior Manager, Brand & Content
Royal Challengers Bangalore
03.2020 - 02.2022
Assistant Manager
Hotstar
12.2017 - 02.2020
Sub-Editor
Cricbuzz
10.2015 - 12.2017
Sports Writer
Novosol
12.2011 - 02.2015
Advanced Certificate in Digital Marketing - Brand And Digital Marketing
MICA
Bachelor of Arts - Journalism (Hons)
Maharaja Agrasen College
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