Abhishek Mathur

Leading integrated media strategy to boost HDFC Bank’s brand across all channels, along with tracking brand health parameters (SPONT, TB, etc.).

Delivered 3% growth in Thums Up’s weekly drinkers via the 'Thums Up x Biryani' ritual building, supported by moment marketing, partnerships & branding collabs.

Delivered 9% business growth on D2C, elevated ROAS by 20% on E-Comm, and established high-performance teams for Q-Comm. Also, launched 1st coffee brand on ONDC network in 2023.

Developed integrated TV and digital media plans to optimize strategy and planning for India’s leading travel portal, Make My Trip, achieving a 15% increase in organic traffic.

Increased Brand Awareness through development of 'Performance + Branding + Influencers' strategy to grow business & brand uplift for Nestle India's Nutrition & Food category.

Designed and executed annual performance strategies for IFFCO Tokio, driving a 2.4X increase in brand searches, and for Jeevansaathi.com, achieving 1.2X growth in international business.

Supported startups in incubation center by delivering solutions for brand building, lead generation, social media, and performance marketing.