Abhishek Panchal
Mumbai
Summary
Dynamic, results-driven professional passionate about product growth and digital marketing. I bring extensive experience in leading product development and marketing strategies. Proven track record in user acquisition, platform transformation, and revenue generation. Skilled in collaborating with cross-functional teams, crafting product roadmaps, conducting UX audits, executing marketing campaigns, and optimizing web performance.
Overview
4
4
years of professional experience
Work History
Assistant Manager - Product Growth
Fynd (Shopsense Retail Technologies Ltd.),
2022.11 - Current
- Led growth initiatives for Fynd Academy, achieving significant user acquisition and engagement.
- Developed comprehensive product roadmaps (BRD and PRD) and collaborated with developers to release version 1.
- Designed wireframes and user journeys using Whimsical and Figma, improving UX significantly.
- Transformed the platform from a free to a fully paid service within six months, achieving a million rupees in quarterly revenue.
- Led the entire lead generation strategy through the website, incorporating features such as masterclasses and an AI resume builder, resulting in a 250% increase in inbound leads.
- Led email and WhatsApp marketing campaigns, achieving an average email open rate of 23% and enhanced WhatsApp engagement.
- Spearheaded digital marketing with a CTR of 1.13% on Meta ads, and initiated SEO efforts that increased page clicks by 27% month-on-month.
- Monitored and analyzed website traffic, delivering regular performance reports for marketing campaigns and optimizing landing page templates using Google Analytics and Google Search Console.
- Managed the entire developer and DevOps tasks in JIRA, ensuring smooth project execution and delivery.
Business Development Associate
Scaler
2022.06 - 2022.11
- Reached out to prospects and guided them through the existing tech landscape.
- Achieved a monthly revenue of 9-12 Lacs.
- Managed the entire sales life cycle, from engaging with a large volume of well-qualified leads to final conversion, resulting in enrolment in the program.
- Counseled experienced professionals via call and email, advising on courses that would best support their career progression and suggesting the optimal options.
Business Development Executive
USthaan Integrated Solutions Private Limited
2020.09 - 2022.06
- Gathered information on more than 3000 shops around Mumbai.
- Assisted retailers with software solutions, helping them take their businesses online.
- Conducted over 1500 demos in the Mumbai and Ahmedabad regions.
- Onboarded more than 180 stores, generating revenue of 45 Lacs.
Co-Founder
Topop Productions
2020.04 - 2021.12
- Developed the entire website for the business single-handedly.
- Oversaw both the business front and product front for my business and clients' businesses.
- Collaborated with influencers and brands for influencer marketing campaigns.
- Managed clients' digital marketing efforts, including influencer marketing and paid ads.
- Assisted clients in setting up online stores.
- Generated a revenue of Rs 1.6 million in 9 months.
Education
Bachelor of Engineering - Information Technology
Ramrao Adik Institute of Technology
Mumbai, India06.2022
Skills
- Product Management
- Product Development
- Roadmap Development (BRD, PRD)
- Wireframing (Whimsical, Figma)
- Google Analytics
- Google Search Console
- Google PostMaster
- Facebook Ads
- User Journey Mapping
- JIRA
- Freshsales
- Marketing Automation (Email, WhatsApp)
- Cross-Functional Team Collaboration
- UAT/QA Management
- Revenue Generation
- Content Creation
- Web Development
Accomplishments
Received "Fynd Star" Award for Doing More With Less.
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Gujarati
Upper intermediate (B2)
Interests
- Football
- Marathon Running
- Fitness
- Travel
Volunteer Experience
Team Lead
The Wishing Factory
September 2019 - January 2020
- Organized and managed all functions and events for the NGO, ensuring successful execution and participant engagement.
- Fulfilled numerous wishes of Thalassemia Warriors, bringing joy and hope to their lives.
- Coordinated a successful bake sale event at a local restaurant, raising ₹13,000 to support the NGO's initiatives.
Timeline
Assistant Manager - Product Growth
Fynd (Shopsense Retail Technologies Ltd.),
2022.11 - Current
Business Development Associate
Scaler
2022.06 - 2022.11
Business Development Executive
USthaan Integrated Solutions Private Limited
2020.09 - 2022.06
Co-Founder
Topop Productions
2020.04 - 2021.12
Bachelor of Engineering - Information Technology
Ramrao Adik Institute of Technology
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