Abhishek Singh Gautam
Thane,MH
Summary
Accomplished digital marketing manager with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Manager – Digital Marketing
Media.Net
09.2017 - Current
- Analyzed and developed digital campaigns, leveraging qualitative data to provide recommendations and revise campaign strategies.
- Led team of campaign managers, collaborating to generate significant monthly turnover using Yahoo Powered Media.net Ads.
- Worked closely with Design and Content teams to develop creative materials for campaigns and ensure social media tools were consistently updated.
- Managed small to medium-scale projects from start to finish, utilizing effective project management skills.
- Successfully managed key projects and digital initiatives, consistently delivering positive outcomes within business deadlines.
- Negotiated and established new revenue channels with Native Advertising platforms such as Gemini Native Ads, Taboola, and Outbrain for Health Websites, Blog Websites, and Comparison E-commerce, resulting in 40% increase in monthly turnover.
- Expertise in Martech Ecosystem, leveraging Marketing Automation Tools, Customer Journey Analytics, CMS, and CDP for data-driven marketing success.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
Digital Marketing Executive II
Silicus Technologies India Pvt. Ltd
03.2016 - 09.2017
- Conducted thorough market demand analysis and executed customer interviews, leveraging acquired data to successfully launch innovative marketing campaigns, resulting in notable annual revenue growth.
- Spearheaded Silicus' US brand strategy and skillfully developed impactful brand awareness campaigns.
- Contributed significantly to lead generation efforts for Software Development, Application Development, Product Development Outsourcing, Staffing services, and Healthcare IT Services, with specific emphasis on cutting-edge technologies such as .NET and Java.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 50%
Sr. Associate - PPC
InnoServ Solutions Pvt. Ltd
01.2015 - 02.2016
- Google Ads: Planning and developing Google Ads strategies.
- Managing All Paid Ads Activities in organization.
- Performed Search Engine Marketing, Facebook Ads, LinkedIn Ads for Various clients.
- Ensure timely delivery of project and preparing monthly reports for clients with proper analyzing activities.
- Worked varied hours to meet seasonal and business needs
SEM Analyst
Pensa Media Solutions Pvt. Ltd
07.2014 - 12.2014
- Handled Enterprise, SME and International accounts in different search engines like Google, Facebook and Bing.
- Setting up goals and measuring results on Google Analytics..
- Managed Google Ads campaigns to deliver CPA and revenue targets.
- Successfully Created renewal packages to clients.
- Quality Check for client's websites.
- Coordinating with website team for any changes on websites.
PPC Executive (SEM)
Getit Infomedia Pvt. Ltd.
08.2013 - 07.2014
- Successfully managed and executed Paid Ads Activities for SME clients in North India Region.
- Demonstrated expertise in setting up Google Ads campaigns on Search and Display networks.
- Regularly optimized campaigns to drive maximum results and improve campaign performance.
- Produced comprehensive performance reports and provided actionable recommendations for enhancing PPC campaigns.
- Proficiently worked on various online marketing aspects, including landing pages, conversions, and other relevant areas.
- Helped clients develop website portals and social media pages to promote businesses
Education
B. Tech - Computer Science & Engineering
Uttar Pradesh Technical University
Kanpur, UP06.2012
Intermediate - Science Stream
U.P. Board
05.2007
HIGH SCHOOL -
U.P. Board
Kanpur, UP2005
Skills
- Google Ads
- Google Ads Editor
- Microsoft Bing Ads Editor
- Facebook Business Manager
- Google Analytics tool
- Salesforce
- Pardot
- Semrush
- Hootsuite
- Multi-channel marketing experience
- Marketing & Advertising Strategies & Plans
- Managerial skills
Certification
- Google Ads Certification (Search & Display Advertising)
- Mobile Advertising
- App Marketing
- Google Tag Manager Certified
Strengths
- Analytical skills
- Strategic thinking
- Communication abilities
- Creative problem-solving
- Data-driven approach
- Leadership skills
Languages
Hindi
English
Timeline
Manager – Digital Marketing
Media.Net
09.2017 - Current
Digital Marketing Executive II
Silicus Technologies India Pvt. Ltd
03.2016 - 09.2017
Sr. Associate - PPC
InnoServ Solutions Pvt. Ltd
01.2015 - 02.2016
SEM Analyst
Pensa Media Solutions Pvt. Ltd
07.2014 - 12.2014
PPC Executive (SEM)
Getit Infomedia Pvt. Ltd.
08.2013 - 07.2014
B. Tech - Computer Science & Engineering
Uttar Pradesh Technical University
Intermediate - Science Stream
U.P. Board
HIGH SCHOOL -
U.P. Board
- Google Ads Certification (Search & Display Advertising)
- Mobile Advertising
- App Marketing
- Google Tag Manager Certified
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