Aditi Dahole
Pune
Summary
Results-driven Digital Marketing Specialist with 1 year of experience across multiple digital marketing channels, including email, SMS, social media, and SEO. Skilled in campaign strategy, A/B testing, and performance optimization to drive user engagement, lead generation, and conversions. Proficient in digital marketing tools, including Klaviyo, HubSpot, Google Analytics, and SEO platforms. Proven ability to monitor KPIs and compile actionable insights for data-driven decision-making.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Strategist
KrivyCo
Ahmedabad
12.2023 - Current
- Developed and executed multi-channel digital marketing campaigns across email, SMS, social media, and PPC.
- Managed email marketing automation workflows using platforms such as Klaviyo, HubSpot, and Sendlane, enhancing customer engagement.
- Conducted A/B testing on ads, email campaigns, and landing pages to optimize performance, resulting in a boost in conversion rates.
- Managed SEO initiatives, improving organic search rankings and increasing website traffic .
- Led paid search and social media advertising efforts, including Google Ads and Facebook Ads, achieving a reduction in cost-per-click (CPC).
- Monitored and analyzed campaign KPIs, generating reports to guide strategy and optimize performance.
Intern
Maxgen Technologies
Pune
03.2023 - 08.2023
- Successfully completed a dynamic internship, combining Python expertise with front-end development skills to create responsive web applications.
- Utilized Python for backend functionality and optimized user interfaces using HTML, CSS, and JavaScript to enhance user experience and performance.
Marketing Intern
Youth Empowerment Foundation
09.2021 - 10.2021
- Served as a Social Media Marketing Intern for an NGO, leading volunteer-driven fundraising campaigns and contributing to increased awareness and donations for underprivileged communities.
Business Development Intern
AIESEC in Nagpur
09.2020 - 02.2021
- Developed skills in marketing, lead generation, communication, and business strategies through hands-on experience in a non-profit organization, driving growth and community engagement.
Education
B.Tech in Information Technology -
G.H.Raisoni College of Engineering,RTMNU
Nagpur, Maharashtra06.2023
HSSC -
Tip Top Convnent
Nagpur, Maharashtra05.2019
SSC -
Somalwar Nikalas High School
Nagpur, Maharashtra04.2017
Skills
- Digital Marketing Platforms: Klaviyo, Sendlane, Brevo, Omnisend, HubSpot, Salesforce, Mailchimp
- Analytics Tools: Google Analytics, HubSpot Analytics, SEMrush, Moz, Ahrefs
- PPC & Paid Media Tools: Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads
- SEO Tools: SEMrush, Moz, Ahrefs, Google Search Console
- Content Management Tools: WordPress, Shopify
- Social Media Tools: Hootsuite, Buffer, Sprout SocialPackOffice (Excel, Word, Powerpoint)
Certification
Business English Certificate Preliminary | Cambridge University
Google Analytics Certification
Marketing Automation Foundations | Simplilearn
Facebook Blueprint Certification
Klaviyo Developer Certificate
Google Ads Certification
SEO Certification | Semrush Academy
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Affiliations
Event Coordinator
- Managed logistics, coordinated schedules, and facilitated successful execution for college events, including dance performances and chess tournaments.
- Organized rehearsals, liaised with participants, and ensured smooth operations for seamless and memorable experiences for both performers and attendees.
Timeline
Marketing Strategist
KrivyCo
12.2023 - Current
Intern
Maxgen Technologies
03.2023 - 08.2023
Marketing Intern
Youth Empowerment Foundation
09.2021 - 10.2021
Business Development Intern
AIESEC in Nagpur
09.2020 - 02.2021
B.Tech in Information Technology -
G.H.Raisoni College of Engineering,RTMNU
HSSC -
Tip Top Convnent
SSC -
Somalwar Nikalas High School
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