ADITI ROONGTA
Marketing Professional
Mumbai
Summary
A hard-working and self-motivated individual, looking out for opportunities in Marketing, Advertising & Brand Management to help expand business and provide solutions through a creative yet pragmatic approach.
Overview
4
4
years of professional experience
15
15
years of post-secondary education
2
2
Certifications
Work History
Marketing Manager
House Of Masaba Pvt. Ltd
11.2020 - 5 2023
- Formulating and overseeing the strategic planning and execution of campaign shoots, fashion shows, events, and coordination of brand collaborations and product launches.
- Precision in devising and executing digital campaigns, geared towards crafting compelling and captivating content for social media platforms, achieved through seamless collaboration with our internal team of experts.
- Bringing in the relevant assortment, designing targeted promotions and managing partners including sellers, brands and category managers to best anticipate customer needs and incorporate them into a functional road map.
- Planning of digital calendar, coordinating cross- functional activities and managing timelines to ensure timely completion of all deliverables.
- Managing influencer marketing events for the brand, meticulously identifying suitable influencers and establishing partnerships.
- Synergizing seamlessly with our sales team to strategize and execute store-specific marketing activities that resonate with our target audience.
- Strategic planning and execution of promotional activities, underpinned by data-driven insights for our website and various online platforms.
- Leveraging an extensive network of industry connections to secure strategic brand partnerships, elevating our market presence and reach.
- Playing a pivotal and hands-on role in all marketing activities during both the pre-launch and launch phases of our beauty line, Lovechild by Masaba.
- Drove continuous improvement initiatives within the category team through process enhancements and best practice sharing sessions.
Marketing Intern
Reliance Nippon Life Insurance
02.2020 - 08.2020
- Handling company's social media pages and doing our best to increase the reach.
- · Managing and Executing Website development and Projects when required.
- · Managing company's internal communication projects right from campaign designing to execution.
- ·Conceptualizing and execution of online events in collaboration with partner brands.
Marketing Executive
Eco Power Systems Pvt Ltd
05.2019 - 01.2020
- Formed successful alliances, identified new business opportunities.
- Won tenders and marketed the brand through various channels
Marketing Intern
Liberty General Insurance Pvt Ltd
09.2018 - 05.2019
- Managing and executing Social Media Campaigns and managing content and company's PR.
- Handling all Channel Marketing Activities.
- Handling Corporate Communications - internal and external, including company events.
- Research work as and when required as per department need.
Project Intern
Mantra Events & Promotions Pvt Ltd
05.2016 - 07.2016
- Preparing detailed questionnaire both online (Google form) and offline by meeting the potential customers frequently to meet the objectives.
- Collaborating with chefs and third party logistics.
- Creating social media accounts and posting creatives.
- Acquiring first client and planning in website designing Outcome: Available market need for houseparty through research.
- Quick execution to overcome the competitors. Collaborating with logistics team and chefs.
Education
MBA - Marketing
PGDM Thakur Institute Of Management Studies & Research AICTE
Mumbai 08.2015 - 08.2017
Bachelor of Management Studies -
Thakur College Of Science & Commerce
Mumbai 06.2011 - 07.2014
Higher Secondary School Certificate -
Thakur College Of Science And Commerce
Mumbai 07.2010 - 07.2011
Secondary School Certificate -
Children's Academy
Mumbai 07.2000 - 07.2009
Skills
Social Media Management
Content Strategizing & Execution
Team Management
Public and Media Relations
Creative
Corporate Communications
Campaign management
Brand development
Certification
Luxury Brand Management from S P Jain School Of Global Management
Timeline
Marketing Manager
House Of Masaba Pvt. Ltd
11.2020 - 5 2023
Luxury Brand Management from S P Jain School Of Global Management
08-2020
PG in Digital Marketing and Communication from MICA in association with Upgrad
08-2020
Marketing Intern
Reliance Nippon Life Insurance
02.2020 - 08.2020
Marketing Executive
Eco Power Systems Pvt Ltd
05.2019 - 01.2020
Marketing Intern
Liberty General Insurance Pvt Ltd
09.2018 - 05.2019
Project Intern
Mantra Events & Promotions Pvt Ltd
05.2016 - 07.2016
MBA - Marketing
PGDM Thakur Institute Of Management Studies & Research AICTE
08.2015 - 08.2017
Bachelor of Management Studies -
Thakur College Of Science & Commerce
06.2011 - 07.2014
Higher Secondary School Certificate -
Thakur College Of Science And Commerce
07.2010 - 07.2011
Secondary School Certificate -
Children's Academy
07.2000 - 07.2009
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