Aditya Naik
Sion
Summary
Product-focused professional with hands-on experience in market research, product development, and marketing strategy in startup environments—including co-founding SafeStone, a social safety network platform. Proven track record in taking products from concept to launch, achieving significant revenue growth, and optimizing operational strategies. Adept at leveraging data-driven insights to shape product strategy and fostering cross-functional collaboration, all while bringing a collaborative, outgoing, and positive approach to leadership and innovation
Overview
3
3
years of professional experience
Work History
Founders Office Intern
Ketto
Mumbai
10.2024 - Current
- Analyzed market trends using key metrics (e.g., CAGR >10%) across sectors like Concierge Services, Toys, MSME Lending, Insurances, BNPL, and BaaS, pinpointing skincare as a high-potential niche.
- Led market research and pilot initiatives for GlowPath, a D2C skincare brand, by developing user personas, refining cold-calling strategies, and orchestrating multi-channel marketing campaigns to inform product development and market entry.
- Conducted comprehensive ingredient research for various skin conditions and negotiated with manufacturers to ensure product formulations met customer needs and quality standards.
- Designed and hosted a product website with optimized sales funnels, achieving approximately Rs 70,000 in sales within four weeks through strategic digital marketing and product positioning.
- Implemented data-driven improvements in telesales lead management using AI Agents, boosting conversion rates from 0.7% to 1.5% for Ketto Technologies by integrating behavioral insights saving ATT of 140 seconds to 25 seconds for uninterested donors, Increasing Number of connected calls by 150%
Co-Founder & CTO
SafeStone Pvt Ltd
Mumbai
04.2023 - 09.2024
- Developed SafeStone, a social safety network platform that connects users with friends, family, and communities to send live location alerts during emergencies for rapid response.
- Managed end-to-end product development—including design, market research, product-market fit, on-field deployment, and user testing—using tools like Figma and Traxcn.
- Implemented Agile methodologies via Jira, boosting project management efficiency by 20%.
- Successfully deployed the free app at NMIMS - Kharghar, serving over 2,000 students, with planned expansion to NMIMS - Mumbai and NMIMS - Shirpur
Business Development & PR Head
Manipal The Talk Network (MTTN)
Manipal
06.2022 - 07.2023
- Managed over 250 cross-functional crew members across content, business development, and technology, streamlining recruitment and training processes to boost operational efficiency by 58% and overseeing a 50+ member department that secured partnerships with top brands such as Red Bull, OnePlus, and BBC Media Action.
- Spearheaded strategic collaborations with Scenes by Avalon to drive over 1,000 app downloads through MIT alumni and student engagement, and led a team of 35+ in covering MIT’s official technical fest "TechTatva" 2022, showcasing robust event management and leadership skills.
Project Intern
Sandoz Pvt Ltd(Oncology)
Kalwe
01.2023 - 01.2023
- Assisted in the manufacturing process of oncology tablets, gaining hands-on experience with technologies such as Roller Compaction and Encapsulation, while using SAP for material planning, procurement, and logistics.
- Contributed to quality assurance by developing Document Management, BMR, and BPR processes, and gained comprehensive exposure to ISO standards and audit preparation, ensuring a thorough understanding of oncology plant operations.
Education
Bachelor of Technology - Industrial & Production Engineering, Entrepreneurship
Manipal Institute of Technology (MIT)
Manipal, KA07-2024
Skills
- Python
- HTML
- CSS
- Microsoft Office
- Google Suite
- Jira
- SQL
- Tableau
- Figma
- Problem-solving
- Presentations
- Brand building
- Product positioning
- Roadmap development
- Product roadmaps
- Product metrics analysis
Positions Of Responsibility
- Leaders of Tomorrow, Manipal, KA, Head of Logistics & Operations, 06/01/22, 07/31/23
Leading a Team of 20+ management committee members that carry out the day-to-day operations of events held by LoT., Led a team in executing a large-scale event, improving logistics and operations for over 800 participants.
- Project Mudra, Manipal, KA, Senior Management Committee Member, 02/01/22, 01/01/23
Part of a volunteering group that hosted a basic Coding and Leadership cum Personality Development Seminar for Underprivileged students at 2 local government schools in Udupi-Kundapura belt.
Timeline
Founders Office Intern
Ketto
10.2024 - Current
Co-Founder & CTO
SafeStone Pvt Ltd
04.2023 - 09.2024
Project Intern
Sandoz Pvt Ltd(Oncology)
01.2023 - 01.2023
Business Development & PR Head
Manipal The Talk Network (MTTN)
06.2022 - 07.2023
Bachelor of Technology - Industrial & Production Engineering, Entrepreneurship
Manipal Institute of Technology (MIT)
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