Afreen Sayyed
Market Research Analyst
Pune
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
5
5
years of professional experience
Work History
Market Research Analyst
Mordor Intelligence
02.2022 - Current
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Working for ICT, semiconductor, packaging domain company profiles and end to end reports.
- Advised clients on best practices for data-driven decision making based on thorough understanding of their specific industries and competitors'' activities.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Established and managed relationships with external data providers and research vendors.
- Enhanced market intelligence by conducting thorough research and analysis of industry trends.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Identified emerging markets by analyzing demographic data, enabling targeted marketing efforts for increased revenue growth.
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
- Conducted primary and secondary research to identify potential market opportunities for new product launches or expansions.
- Proven ability to learn quickly and adapt to new situations.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Market Research Associate
Allied Market Research
06.2021 - 02.2022
- Tracked key metrics and developed spreadsheets and data models.
- Generated reports to support development and implementation of marketing plans.
- Enhanced team collaboration by effectively communicating results and insights from market research findings to stakeholders.
- Utilized advanced statistical techniques to analyze complex datasets, revealing hidden insights that drove strategic decisions.
- Leveraged competitive intelligence gathered through extensive market research, guiding development of successful marketing strategies.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Contributed to product innovation by identifying unmet customer needs through rigorous quantitative and qualitative analyses.
- Trained new Market Research Associates on best practices for data collection, analysis, and reporting methods, fostering a culture of continuous improvement within team.
Market Research Associate
Advanced Market Research Analysis
01.2020 - 06.2021
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Presented market research findings at company meetings, contributing to a deeper understanding of industry dynamics among colleagues.
- Monitored marketing and sales trends to generate forecasts and measure effectiveness of campaigns.
- Gained extensive knowledge in data entry, analysis and reporting.
Data Researcher
Pangea Global Services
02.2019 - 02.2020
- Utilized advanced querying, visualization and analytics tools to analyze and process complex data sets.
- Built company A/B testing frameworks to test model quality.
- Ran statistical analyses within software to process large datasets.
- Assessed the effectiveness of marketing campaigns using A/B testing methods, informing future promotional efforts through evidence-based recommendations.
Education
Bachelor of Engineering Technology - Computer Science
BMIT Solapur
Solapur 04.2001 -
Skills
Competitive Research
Content Management
Industry Trends
SWOT Analysis
Market Analysis
Competitive Research
Timeline
Market Research Analyst
Mordor Intelligence
02.2022 - Current
Market Research Associate
Allied Market Research
06.2021 - 02.2022
Market Research Associate
Advanced Market Research Analysis
01.2020 - 06.2021
Data Researcher
Pangea Global Services
02.2019 - 02.2020
Bachelor of Engineering Technology - Computer Science
BMIT Solapur
04.2001 -