Afreen Sheikh
Creative Producer
Mumbai
Summary
Innovative Creative Producer with 4+ years of Entertainment industry experience and a Masters degree in Mass communication and TV production from India's most prestigious film school Jamia Millia Islamia.Handles production challenges with resourceful mindset. Proficient in managing pitches and story development.
Offering a creative vision and strategic business sense with a good understanding of consumer preferences and market conditions.
Creative thinker and Storyteller, knowledgeable in current events and trends.
Motivated to go above and beyond job requirements for project success. Versed in research, talent relations and documentation. Seeking to Work towards creative ideation, Story writing & Production of meaningful content.
Overview
9
9
years of professional experience
Work History
Creative Producer
Dashtoon
12.2023 - Current
- Worked and contributed to entire process of generating comics through AI.
- Learned and executed generation of characters, stories, comic panels through AI.
- Ideated, scripted and produced promos for social media to attract viewers traction for shows like Entertain till death, Betrayed bond, etc.
- Produced short episodes for youtube and TikTok for Dashtoon app's most successful show Secret Billionaire.
- Worked as creative producer on multiple shows like Sham Tycoon, The Wolf King's Saga, Entertain till death, Lure of Luxury, Reclaimed Destiny and various new shows in the pipeline, taking care of storyboarding, scripting, Story enhancements, character development and taking care of overall quality of the show.
- Identified emerging trends in industry, incorporating innovative ideas into campaigns for competitive advantage.
- Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
- Developed creative strategies to drive growth in key performance metrics.
- Enhanced brand visibility by creating visually appealing and compelling content for digital platforms.
- Developed schedules for production, editing, and duplication for timely delivery.
Associate Producer
Viacom18 Media Private
5 2022 - 11.2023
- Worked on Channel's number 1 show “ Udaariyaan “. Contributed on Rough-cuts & Script feedbacks, brand integrations, Broad story suggestions, day to day coordinations and artist management, casting and management of post and production team along with coordinations with marketing and PR and completed around 800 episodes successfully with an average rating of 1.3 on the Indian Television.
- Ideated , scripted and produced brand integrations on show for popular brands like Cadbury celebrations, Himalaya Facewash, India gate basmati, mankind, Lotus Sunscreen, Jio IPL, etc
- Worked on pre production of a pipeline show to be produced by BBC India.
- Oversaw post-production activities including video editing, sound mixing, color correction, and motion graphics creation to achieve high-quality final products.
- Enhanced production quality by streamlining workflows and implementing efficient processes.
- Contributed to successful projects by coordinating with various teams and resolving communication issues.
- Collaborated with marketing team to create promotional materials that boosted viewership numbers.
- Assisted in the development of creative concepts that led to increased audience engagement.
- Selected artists, directors and crew members to work on television show. Collaborated with marketing team to create promotional materials that boosted viewership numbers.
- Maintained accurate records of production elements such as scripts, budgets, and schedules to ensure seamless project execution.
- Organized logistics for shooting locations, securing permits and managing transportation arrangements for cast and crew members.
Associate Producer
Zee Entertainment
08.2019 - 04.2022
- Joined Zee entertainment as Management trainee. In period of nine months of training gained experience under various departments with programming team as forte.
- Worked on Pre production & launch of Non fiction shows - SaReGaMa little champs & Indian premier League.
- Successfully pitched a self written story : ” Farida - Farhan ” to the Zee Commissioning team which was chaired by upper management was appreciated thoroughly. Pitched the story to ZEE Bangla & Zee Kannada & signed an NOC for the same.
- Managed prime time shows like Tujhse Hai Raabta , Kyu Rishton Mai Katti Batti & Rishton Ka Manjha as an Associate producer, contributing to story ideation, scripting & production process.
- Worked on Zee Rishtey awards 2019, 2020 & 2021 in the pre production and launch team.
- Determined editorial direction and content quality for shows assigned.
- Worked with Marketing and PR team for the better visibility & representation of the show.
- Worked towards pitching new and progressive ideas to Zee.
- Completed deep research of key topics and filtered according to story development plan.
- Guided producers and production team for best story development practices and sound design concepts to encourage innovation in production technique.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Identified target audience and participated in researches.
- Researched, developed and pitched stories that reflected unique sensibilities of zee network brand.
- Worked towards understanding of viewers.
OAP Intern
Viacom
06.2018 - 08.2018
- Got opportunity to learn and contribute to Viacom's OTT platform- Voot under direction of OAP team. Few of which are mentioned below -
- Worked on creating jingles for kids show.
- Learned about pitching promotional ideas to various brands like Vodafone &Dove.
- Conducted research, gathered information from multiple sources and presented results.
- Worked on ideation of promos for online streaming app Voot for shows like Naagin 2, peega pig, Dove campaign, Vodafone , etc
- Pitched ideas for various brand enhancement like Dove, Vodafone.
Social Media Marketing Intern
Tetramind
11.2016 - 01.2017
- Worked on social media management and advertisement for clients like Hansaplast, Chichas restaurant chain, Bulchand, Azira, Driven Cafe,Habenaro restaurant and Palm Exotica resorts,etc. Supported branding, digital marketing and advertising campaigns by engaging with followers on various social media platforms.
- Assisted with capturing and analyzing social media metrics.
- Designed and presented social media campaign ideas.
- Helped with planning and hosting of marketing events.
- Conducted daily updates to social media profiles to boost company online presence.
- Stayed updated with latest marketing concepts and techniques.
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
- Created and distributed blog posts and press releases on social media and traditional news outlets.
- Worked with assigned team on projects to meet deliverables.
- Analyzed trends in social media posts and followers to maximize views.
- Tracked social media engagement to identify high-performing ideas for campaigns.
- Created engaging content to catch attention of potential customers.
- Contributed in content writing and social media post creations.
Intern
Pankh Portal ( Powered By UNICEF )
08.2016 - 10.2016
- Produced two video (shot and edited) for their online portal about creating awareness amongst young girls about various professions that can be taken up, as educated individuals.
Reporting Intern
The Indian Express
05.2016 - 07.2016
- Attended press conferences and reported news on topics- Clean Musi campaign,unhygienic food served to OU hospital nurses, Kotilingala Excavation, Korean Caravan 2016.
- Completed research, compiled data, updated spreadsheets and produced timely reports.
- Selected material to develop interesting and professional presentations for different formats.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Also managed to get an article published about tampering in autorikshaw meters.
Intern
The Hindu
09.2015 - 11.2015
- Worked under the guidance of Chief Editor Mr. Muralidhar Reddy to write and edit news articles.
Counsellor
Voice For Girls
04.2015 - 06.2015
- Camped at a village school for a month to counsel young girls & teach them about sensitive topics like mensuration, child abuse and topics related to woman empowerment.
- Communicated closely with other counselors to devise programs and activities based on developmental and academic levels.
- Offered guidance and advice to help cultivate self-esteem and community involvement.
- Helped young girls from marginalized areas and groups get acquainted with knowledge of mensuration and other sensitive topics.
- Led summer day treatment groups and therapeutic activities to teach functional living skills and address behavioral issues.
Education
Master Of Arts - Mass Communication & Tv Production
Jamia Millia Islamia
Delhi 08.2017 - 2019.05
Bachelors Of Arts - Mass Communication,Political Science&Eng Literatur
St. Francis College For Women ( Affiliated To OU)
Hyderabad 08.2014 - 2017.04
Skills
Editing scripts
undefinedTimeline
Creative Producer
Dashtoon
12.2023 - Current
Associate Producer
Zee Entertainment
08.2019 - 04.2022
OAP Intern
Viacom
06.2018 - 08.2018
Master Of Arts - Mass Communication & Tv Production
Jamia Millia Islamia
08.2017 - 2019.05
Social Media Marketing Intern
Tetramind
11.2016 - 01.2017
Intern
Pankh Portal ( Powered By UNICEF )
08.2016 - 10.2016
Reporting Intern
The Indian Express
05.2016 - 07.2016
Intern
The Hindu
09.2015 - 11.2015
Counsellor
Voice For Girls
04.2015 - 06.2015
Bachelors Of Arts - Mass Communication,Political Science&Eng Literatur
St. Francis College For Women ( Affiliated To OU)
08.2014 - 2017.04
Associate Producer
Viacom18 Media Private
5 2022 - 11.2023
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