Aindrila Chatterjee
Mumbai
Summary
Corporate Communications Specialist with a proven track record in media relations, social media strategy, and brand campaigns. Experienced in leading impactful initiatives, overseeing rebranding projects, managing internal communications, and executing cross-functional campaigns. Skilled at aligning organizational goals with strategic communication to maintain consistent and impactful representation on regional and national levels.
Overview
4
4
years of professional experience
Work History
Corporate Communications
Aditya Birla Housing Finance
Mumbai, India
12.2023 - Current
- Led internal and external communications, serving as the strategic link between ABHFL and Aditya Birla Capital for all media and brand initiatives.
- Managed integrated marketing efforts, including ABHFL's brand film and ABC's Olympics campaign, increasing cross-channel visibility and engagement.
- Oversaw media relations and press communications to enhance brand visibility.
- Created executive content such as leadership messaging, briefing notes, FAQs, and advertorials.
Account Executive
Adfactors PR
Mumbai, India
09.2022 - 11.2023
- Managed brand reputation, communications, and strategy for key account Tata Steel.
- PR plans for large campaigns, annual presentations and brand strategy along with other stakeholders, annual business plans
- Maintained media relations, engaged new media, strategized and executed media events, press conferences, Relationship or café opportunities for the client etc.
- Reviewed media content daily to discover topics of interest and lead teams and clients to opportunities for public relations improvement.
Junior Account Executive
Avian We
Mumbai, India
02.2022 - 09.2022
- Worked on clients like Times Network, MMA, Voot, Sony, Zee5, Hayu
- Extensively followed and executed daily tasks that included- coverage dossiers and highlights, competition analysis, drafting press releases, authored articles, industry stories etc.
- Proactively looked for media and event opportunities for the brands and facilitate relationship building meetings etc
- Built extensive client relationships
Communications Specialist
Recity
Mumbai, India
09.2021 - 02.2022
- With primary focus on content and creative strategy, worked extensively on clients like Godrej and Nestle
- Identified and shared PR projects, coverage and content to support research bids and promote reputation-enhancing initiatives.
- Collaborated with team to share PR across digital and social platforms for enhancing brand's reputation and online presence.
- Proactively collaborated with social media and design team to execute high intensity campaigns like 'Azadi Ka Amrit Mahotsav' across five hill stations in India
Teacher
Orchids International School
Mumbai, India
07.2021 - 09.2021
- Developed and implemented engaging lesson plans tailored to diverse learning styles.
- Fostered a positive classroom environment promoting student collaboration and critical thinking.
- Utilized technology and educational tools to enhance instructional delivery and student engagement.
- Assessed student progress through regular evaluations, adjusting teaching strategies as needed.
Social Media Strategist
Sambhala productions
Mumbai, India
04.2021 - 09.2021
- Led internal and external communications, serving as the strategic link between ABHFL and Aditya Birla Capital for all media and brand initiatives.
- Managed integrated marketing efforts, including ABHFL's brand film and ABC's Olympics campaign, increasing cross-channel visibility and engagement.
- Oversaw media relations and press communications to enhance brand visibility.
- Created executive content such as leadership messaging, briefing notes, FAQs, and advertorials.
Education
Master of Arts - Public Relations and Advertisement
School Of Broadcasting and Communication
Mumbai, MH2022
Bachelor of Arts - Education Honours
Shri Shikshayatan College
Kolkata2020
Certificate of Higher Education - Humanities
Carmel Convent School
Durgapur2017
Accomplishments
- 'Best Functional Team- ABHFL' at annual Aditya Birla Capital Marketing Event
- Winner of 'Voice it on Air', an RJ experience competition by Radio City that was aired in Rajasthan
Timeline
Corporate Communications
Aditya Birla Housing Finance
12.2023 - Current
Account Executive
Adfactors PR
09.2022 - 11.2023
Junior Account Executive
Avian We
02.2022 - 09.2022
Communications Specialist
Recity
09.2021 - 02.2022
Teacher
Orchids International School
07.2021 - 09.2021
Social Media Strategist
Sambhala productions
04.2021 - 09.2021
Bachelor of Arts - Education Honours
Shri Shikshayatan College
Certificate of Higher Education - Humanities
Carmel Convent School
Master of Arts - Public Relations and Advertisement
School Of Broadcasting and Communication