AISHWARYA ROTKE
Mumbai
Summary
With a robust foundation in the field of Marketing,my role allows me to blend scientific acumen with market insights & Lead Generation Skills. I leverage advanced tools like MoEngage,CleverTap,Netcore,Salesforce,Talkdesk Cloud Contact Centre, Sales Navigator, LinkedIn, Zoominfo and Genesys to understand and meet client needs effectively. My expertise in account management and campaign management has been instrumental in fostering strong client relationships and ensuring the delivery of comprehensive market analysis. This, coupled with a methodical approach to research, and a collaborative work style, drives our team's success in delivering innovative solutions. Expert Attorney accomplished in building and winning cases. Talented in understanding intricacies behind laws and crafting persuasive oral arguments and written positions. Dedicated to meeting clients' needs with best-in-class legal representation.
Overview
4
4
years of professional experience
Work History
Partner - Customer Success Manager
Lotus Interworks - Simplia Inc
California
04.2025 - Current
- Managed and maintained a portfolio of key accounts, fostering long-term relationships.
- Organized events such as webinars or workshops aimed at increasing customer engagement levels.
- Assigned work and monitored performance of project personnel.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Researched new technologies and initiatives to improve customer experience.
- Negotiated contracts with vendors to secure favorable terms and pricing.
- Analyzed customer data to identify trends and inform business decisions.
- Conducted regular business reviews with customers to understand their needs and adjust strategies accordingly.
- Collaborated with product development teams to incorporate customer feedback into new releases.
- Created and managed budgets for travel, training, and team-building activities.
- Facilitated workshops and webinars to educate customers and drive engagement.
- Identified areas where current products are not meeting expectations or could be improved upon.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Produced thorough, accurate and timely reports of project activities.
- Worked closely with marketing team to create content that educates customers about our services.
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
- Established strong relationships with clients through regular communication and follow-up activities.
Growth Hacker - Marketing Automation
0101.today Pvt Ltd
07.2024 - 03.2025
- Enhanced user engagement with the development of A/B tests, analyzing results to inform future design choices.
- Implemented comprehensive analytics tracking to monitor campaign performance, gaining valuable insights for ongoing optimization efforts.
- Created compelling content assets such as blog posts, case studies, and webinars that showcased product benefits while attracting organic traffic from target audiences.
- Collaborated with cross-functional teams to develop integrated marketing strategies that aligned with overall business goals.
- Set up Campaigns time to time.
- Employed advanced SEO techniques while consistently reviewing website performance data.
- Automated workflows in CRM systems to optimize lead generation processes.
- Enhanced email deliverability through diligent list hygiene, boosting sender reputation over time.
Market Research Analyst
Phreesia
09.2021 - 06.2024
- Conducted primary and secondary research to identify potential market opportunities for new product launches or expansions.
- Utilized advanced analytics tools to interpret complex datasets, identifying patterns and trends that informed strategic decisions.
- Enhanced market intelligence by conducting thorough research and analysis of industry trends.
- Identified emerging markets by analyzing demographic data, enabling targeted marketing efforts for increased revenue growth.
- Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls.
- Gather data on consumers, competitors, and market conditions.
- Analyze data using statistical software.
Education
Master of Science - Environmental Science
DR.HOMI BHABHA UNIVERSITY INSTITUTE OF SCIENCE
Mumbai, India08-2021
Bachelor of Science - Zoology
THAKUR COLLEGE OF SCIENCE AND COMMERCE
Mumbai, India03-2019
HSC - Science
THAKUR COLLEGE OF SCIENCE AND COMMERCE
Mumbai, India06-2016
Skills
- Customer success
- Project management
- Contract negotiation
- Data analysis
- Market research
- Event planning
- Campaign management
- Email marketing
- A/B testing
- CRM automation
Timeline
Partner - Customer Success Manager
Lotus Interworks - Simplia Inc
04.2025 - Current
Growth Hacker - Marketing Automation
0101.today Pvt Ltd
07.2024 - 03.2025
Market Research Analyst
Phreesia
09.2021 - 06.2024
Master of Science - Environmental Science
DR.HOMI BHABHA UNIVERSITY INSTITUTE OF SCIENCE
Bachelor of Science - Zoology
THAKUR COLLEGE OF SCIENCE AND COMMERCE
HSC - Science
THAKUR COLLEGE OF SCIENCE AND COMMERCE
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