Akanksha Singh
Pune
Summary
MBA from IMT, Ghaziabad with 12+ years of experience in Entrepreneurship, Marketing and Consulting domain.
Overview
12
12
years of professional experience
Work History
Founder
Wholly Being
12.2020 - Current
- Founded "Wholly Being" a D2C wellness brand in food & beverages category. The aim to build Wholly Being was to give consumers easy to use day to day products which are backed by Ayurveda or home remedies and help consumers achieve their health goals.
- Launch new products starting from finalizing 3rd party manufacturer to packaging design, GTM etc.
- Competition benchmarking
- Take care of partnerships, collaborations on various e-commerce websites
- Take care of social media and manage digital agency
- Established Wholly Being in B2B category for clients like JW Marriott, Rituals etc as part of wellness gift hampers in festive season
- Take care of inventory, sales and product life cycle.
Category Manager – Air Conditioner, Water Purifier
Whirlpool India
1 2018 - 2 2020
- Custodian for 2 key categories within Whirlpool – INR 4000 Mn annually
- P&L accountability – Ensuring Business Delivery (Volume/Value/Margins) in line with Annual Business Plan
- Drive market share& consumer preference for AC& Water Purifier categories in India
- Leading marketing program planning, development & execution for – Consumer, Influencer, Channel across Retail/Projects(B2B)/Digital
- Responsible for market size estimation, identifying market trends and tracking & mitigating competition actions
- Drive new product development from product briefing to launch through collaboration with cross-functional teams
- Develop pricing strategy for new products in the portfolio taking in to account the current laddering & competition pricing
- Undertaking sales team & promoters product training before & after launch
- Devising Go-To-Market strategy for new launches to drive initial product preference
Category Manager Smartphones
Gionee
08.2016 - 12.2017
- Responsible for establishing & scaling smartphone business in India market
- Working closely with Business Leadership in devising over all product plan and business strategy for smartphone category in India
- Executing Go-to-Market Strategies, closely coordinating with Brand team for developing brand communication and creating relevant communication package
- Develop pricing strategies that align category goals with customer demands
- Competition mapping & benchmarking for product planning through successful identification of TG/market needs and drive new product development & launches
- Responsible for Product Life Cycle Management through demand forecasting for all new launches and intervention/support planning for existing model
Deputy Manager
LAVA International
10.2014 - 07.2016
- Responsible for driving market share by planning & execution of new product launches
- Developing long-term and short-term channel marketing plans
- Supporting category sales through execution of branding and promotional activities
- Liaison with China Team for all new product launches in India market and closely monitoring competition activities and changing consumer trends
Senior Associate Consultant
Infosys Consulting
04.2012 - 09.2014
- Consulting & Implementing ERP-SAP for a major Retail Client (P&G)
- Complete ownership of new development projects from initiation to operation phase
Education
PGDM Finance -
IMT, Ghaziabad
B.Tech (ETC) - undefined
KIIT University, Bhubaneshwar
HSC (C.B.S.E.) - undefined
Zinc Smelter, Vizag
SSC (C.B,S,E) - undefined
Carmel Convent, Chhattisgarh
Skills
Marketing, Team Leadership, Strategic Planning, Category Planning, P&L Management, Brand positioning, Product Management, Market Research, GTM Strategy, Team management, Cross functional team coordination
Hobbies
Dancing, Yoga, playing Soduko
Timeline
Founder
Wholly Being
12.2020 - Current
Category Manager Smartphones
Gionee
08.2016 - 12.2017
Deputy Manager
LAVA International
10.2014 - 07.2016
Senior Associate Consultant
Infosys Consulting
04.2012 - 09.2014
Category Manager – Air Conditioner, Water Purifier
Whirlpool India
1 2018 - 2 2020
PGDM Finance -
IMT, Ghaziabad
B.Tech (ETC) - undefined
KIIT University, Bhubaneshwar
HSC (C.B.S.E.) - undefined
Zinc Smelter, Vizag
SSC (C.B,S,E) - undefined
Carmel Convent, Chhattisgarh
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