Akash Jauhari

Core Role:

Leading digital solutions for Movies, Web-Series, Sports and Reality Shows across Facebook, Instagram & WhatsApp at a +QoQ growth.

New Product & Tentpole Consultations: Driving 1.3x growth QoQ in new product adoptions across the book. Scaling adoptions & performance for early adopters by building strategies that suit best to BAU and seasonality.

Contributions across other verticals:

Analyzing & building GTM plans for scalable businesses or traditional business yet to become digital first

Digital Solutions delivered across Facebook, WhatsApp & Instagram at the back of expertise into Scaling App Business, Driving Loyalty, Increasing Retention, Building Awareness, Driving Subscriptions, Building GTM strategies.

Performance & CRM-

• Leading Paid Marketing efforts across channels like Meta Ads, Google, Branch and Affiliates.
• Driving ~15% MoM improvement in acquisition costs at 10% increased scale.
• Increasing App's revenue contribution by 20% in overall mix

Product-

• Managing End to End App journey along with Product & Tech teams to improve the UI/UX, sales and successful checkouts

Evaluating & Onboarding new tech-

• Partnered with 5 Payment Wallets(100% funded by partners) for better checkouts & high returns for buyers.(Instant Gratification)

Media & Growth- User Acq & Ret

• Amplified revenue generation by 2x with 50% reduced CAC QoQ by pursuing Partnerships and capitalizing on innovative practices.
• Successfully led the planning & implementation of 50+ unique titles across Movies, Web series and Sports.
• Deployed first in the industry, alphas and betas for paid channels to enrich user experience along with guaranteed ROAS.
• Deployed Moment Marketing for IPL'2020 and Test World Cup 2021 using API integration and real-time creative deployment on 30+ audience cohorts PAN India.

Data Science & Customer Analytics-

• Used real-time consumer cohort segmentation and deployed same for paid marketing campaigns. Hence, reducing consumer journey by 30%.
• Seasoned professional to build detailed hourly, weekly and monthly trajectories forecasting risks.
• Experienced on attribution models, data tracking ,lift studies, bidding strategies and optimization best practices.

Stakeholder Management-

• Agency lead for 15+member team for Paid Campaigns which run 24*7, 365 days.
• Digital Lead for a 30+ Publisher Networks for Media Buying & Planning( Impact Properties) to grow Hotstar's top of the funnel traffic.
• Aligned on a daily basis with creative, content, product, data and growth teams during pre launch, launch and post launch phase of any title.

• Performance Marketing & New Business Acquisitions- Worked on the Campaign execution, bid strategy, sanity, optimization, analysis, reporting(manual and automated),learning with the results and improving the processes for 15+ Brands across industry.
• Stakeholder Management- Performance lead for 15+ clients. Lead a team of 20+ members who specialized in putting forward the best marketing campaigns for brands like Voot, Eros Now, ICICI, MPL,Ajio, Tata Cliq to name a few.

Measured effectiveness of customer success by defining operational metrics, tracking systems and reporting to the executive team

Product Research and Analysis of FMCG and Consumer Durables for International markets.

Heineken

Kimberly Clark

Branded Content, Marketing, Strategy & Advertising

Hansa LED- (PAN India Brand Launch - Branded Content, Digital Footprint & Print.)

Mumbai Indians - (Brand Mangement - Communication, Association & TVC)

Jio Feature Phone - (PAN India Brand Campaign - Strategy & Communication)

SMO-Branding-Content Creation-Partnerships

Unnabel

Yash Raj Films