Akhil Madipelly
Digital Marketing Professional
Baner, Pune
Summary
8 + Years of experience in Performance marketing, Business strategy, and Solutions development. Proven success in scaling high-impact campaigns, building AI-powered products, driving platform innovation, and leading high-performing teams. Driven multiple projects via Martech, creative, process, sales & analytics to identify growth opportunities and helped brands achieve their KPIs.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
VP – Solutions & Centre of Excellence
Sokrati - Dentsu
06.2024 - Current
- Driving solution design and strategy for existing clients while supporting business growth through new client pitches
- Spearheading Solutions Team – curated over 100 client-specific pitches, resulting in 15+ client wins and successful onboarding
- Headed the META SPI Mandate as Program Manager and Technical Lead – created a detailed SOW, governance model, and roadmap for AI-powered product development
- Providing technical expertise and guidance to cross-functional teams for efficient delivery
AVP – Centre of Excellence (CoE)
Sokrati - Dentsu
04.2022 - 06.2024
- Scaled the CoE team to 8 members while spearheading initiatives around emerging technologies
- Drove adoption of CAPI (Conversions API) and Enhanced Conversions across the organization
- Championed performance initiatives such as Google Performance Maturity Curve and Meta Blueprint Certifications.
- Led AI initiatives; participated in global hackathons with Google, Meta, Amazon, and Adobe
- Won Meta Global APAC SPI Mandate; co-creating AI optimization tool with Meta
- Collaborated with dentsu Global to bring AI products to Indian market
- Awarded "dentsu Team of the Year"
Sr Manager – Centre of Excellence
Merkle Sokrati
06.2021 - 03.2022
- Founded and led the Centre of Excellence (CoE) team to drive innovation in digital media, focusing on cutting-edge solutions, alpha/beta product testing and scalable strategy.
- Spearheaded product and tool innovation, Worked with data clean room solutions (Google ADH, Meta AA); evaluated build vs buy options
- Championed channel innovation through proactive adoption of beta products and platform advancements
- Developed standardized RCA playbooks and audit scorecards to improve campaign diagnostics and internal QA
Sr Manager Business Strategy
Merkle Sokrati ( Dentsu)
04.2020 - 06.2021
- Managed a portfolio of 17 clients across diverse verticals
- Led a team of 18 members, driving their career progression and performance development
- Led the company-wide OKR (Objectives & Key Results) initiative, achieving a 90%+ completion rate over 2 years
- Championed cross-functional programs under OKRs, focusing on people, process, and customer delight
- Designed and rolled out a new training and onboarding framework
Manager - Business Strategy
Merkle Sokrati ( Dentsu)
08.2018 - 03.2020
- Planned and executed digital marketing campaigns for 12+ clients with a combined annual spend of ₹84 Cr+
- Key accounts included: Swiggy, Manyavar, SBI, Decathlon, Aditya Birla Group, among others
- Played a pivotal role in Swiggy’s expansion from 200 to 800 cities, driving a 2X increase in new user volume,Increasing new user volume by 2X
- Developed Manyavar's performance strategy, resulting in 120% revenue boost in 2 quarters
- Supported TataCliQ.com in achieving 10% YoY growth through channel optimization
- Drove talent acquisition during scale-up from 250 to 500 employees
Senior Business Analyst
Merkle Sokrati ( Dentsu Aegis Network)
11.2017 - 01.2018
- Developed and implemented a scale-up strategy for Swiggy, resulting in a 52% increase in ad spend volume and supporting expansion from 10 to 200+ cities
- Reduced 260+ man-hours/year through ops process improvements (saving ₹3L+)
- Led Snapchat pitch team, onboarding 10 new clients
Business Analyst
Sokrati
10.2016 - 11.2017
- Responsible for end to end execution and planning of paid campaigns
- Awarded Rockstar employee for improving ad revenue efficiency of Snapdeal.com by 30% at same cost
Education
B. Tech -
Visvesvaraya National Institute of Technology
Nagpur, India 05.2012 - 06.2016
Skills
Marketing & Strategy
Performance Marketing | Growth Marketing | Retention Marketing | CRM Strategy | App Marketing | GTM Strategy | Funnel Optimization | A/B testing | User Segmentation | Marketing Attribution
Channels & Execution
Paid Social | Search Engine Marketing (SEM) | Whatsapp Marketing | Marketing Automation | Influencer Marketing
Tools & Technical Skills
Meta Ads Manager | Google Ads | Google Tag Manager | Google Analytics | Appsflyer | Google Appscripts | BigQuery | Ads Data Hub
Timeline
VP – Solutions & Centre of Excellence
Sokrati - Dentsu
06.2024 - Current
AVP – Centre of Excellence (CoE)
Sokrati - Dentsu
04.2022 - 06.2024
Sr Manager – Centre of Excellence
Merkle Sokrati
06.2021 - 03.2022
Sr Manager Business Strategy
Merkle Sokrati ( Dentsu)
04.2020 - 06.2021
Manager - Business Strategy
Merkle Sokrati ( Dentsu)
08.2018 - 03.2020
Senior Business Analyst
Merkle Sokrati ( Dentsu Aegis Network)
11.2017 - 01.2018
Business Analyst
Sokrati
10.2016 - 11.2017
B. Tech -
Visvesvaraya National Institute of Technology
05.2012 - 06.2016
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