Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

AKHILA GANESH

Mumbai

Overview

7
7
years of professional experience

Work History

Senior Business Analyst

Jio Star
09.2024 - Current
  • Delivered 50+ campaign and content performance analyses for Star Maa and Hotstar Telugu, influencing promo targeting, creative optimization, and content rollout strategies
  • Developed a promo success scorecard—adopted across marketing teams—leading to 600K+ views on optimized creatives
  • Created real-time dashboards to track sentiment, buzz, and platform-level engagement, now used by Star Maa to guide campaign decisions
  • Led deep-dives into audience behavior for Bigg Boss S8, directly contributing to teaser and short-form strategies that drove a record 2.27M social mentions

Senior Analyst

Natwest Group
06.2023 - 08.2024
  • Led the development and implementation of a comprehensive data visualization dashboard of Coutts.com, enabling the analysis of KPI's of specific marketing campaigns resulting in improved ROI and customer experience
  • Instrumental in reducing drop-offs by 15% across three distinct customer journeys by presenting meticulously crafted findings and recommendations to key stakeholders
  • Designed interactive dashboards/reports utilizing Tableau on digital adoption, customer needs, customer behavior and customer engagement across journeys
  • Conducted in-depth data comparison of the customer savings journey to identify trends, patterns, and outliers using Adobe Analytics. Provided valuable insights and recommendations to stakeholders, thereby informing data-driven decision-making
  • Collaborated cross-functionally to gather business requirements and translate them into actionable insights and data visualization solutions resulting in strategic initiatives and process optimization efforts

Data Science Intern

Mahindra Group
06.2022 - 09.2022
  • Honed expertise in the Club Mahindra business model and time-sharing concept in the hospitality industry
  • Performed KeyWord Analysis on 30000 Customer Reviews using various NLP techniques like NetWork Graph
  • Developed Resort Real Time Personalization of 40 resorts on the ResortEscapes website of Club Mahindra using content based filtering recommendation model with a prediction to increase user engagement by 30%
  • Conducted research on new areas of Data Science and Analytics like Propensity modelling, Dynamic Pricing, Meme Prediction models, Digital Transformation that can enhance the existing Club Mahindra ecosystem

Software Engineer

Netcracker
07.2018 - 05.2021
  • Responsible for modification and rectification of customer data with over 12 million records in the payment application of US clients
  • Collaborated with stakeholders to understand deliverables for a 15-member team leading to 2 timely deliveries worth $165 million
  • Performed CRUD operations on payment data over 6 months to analyze the payment gateway & improve the database performance
  • Performed RCA of high severity issues & provided hot fix preventing corruption of over 3 million records in the payment database
  • Curated monthly dashboards in Excel and Tableau for data reporting and business analysis of product performance

Software Development Intern

Darwinbox
01.2018 - 04.2018
  • Successfully developed, tested and deployed Optical Character Recognizer for the reimbursement module into production. This feature resulted in over 10 leads and assisted in improving product market value
  • Identified business objectives and created presentations for 5 projects in the development team
  • Conducted several surveys to analyze the employee persona & identify end user behavior using an ERP tool
  • Worked with the technical head in providing assistance to design product roadmap for the next 3 months

Education

PGDM - Big Data Analytics

Goa Institute of Management
Goa, India
03.2023

B.Tech - Computer Science

Keshav Memorial Institute of Technology
Hyderabad, India
04.2018

Skills

  • Sprinklr AI
  • Social Media Analytics
  • Tableau
  • MySQL
  • Adobe Analytics
  • SAS

Accomplishments

  • Awarded “Above and Beyond” by Netcracker Technology for outstanding contributions across multiple high-impact projects, recognizing initiative, cross-functional collaboration, and delivery excellence
  • Awarded Campus Winners of KPMG Ideation Challenge organized by KPMG India and Dare2Complete.
  • Attempted and Cleared Java SE 8 Programming by Oracle (OCA - Oracle Certified Associate) with a score of 82% in the first attempt
  • Topper of the university with an aggregate of 88% in the first year of Bachelors, Keshav Memorial Institute of Technology

Timeline

Senior Business Analyst

Jio Star
09.2024 - Current

Senior Analyst

Natwest Group
06.2023 - 08.2024

Data Science Intern

Mahindra Group
06.2022 - 09.2022

Software Engineer

Netcracker
07.2018 - 05.2021

Software Development Intern

Darwinbox
01.2018 - 04.2018

PGDM - Big Data Analytics

Goa Institute of Management

B.Tech - Computer Science

Keshav Memorial Institute of Technology

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AKHILA GANESH