Akhilesh Shukla

* Implementing projects to increase weightage, numeric distribution, and win over counter shares.

* Driving Sell-out through CSR/ CR , with objective to win over range selling , gain counter share and market share.

* Planning Sell-out to get desired budget of branch. Working to gain Display share at counter level .

* Scheme planning to drive sell-out and scheme visibility and operating within Planned budget. Recruiting and managing CSR teams to enhance counter productivity.

* Providing market input reports to improve productivity and maximize throughput.

*Budget management and cost optimization to achieve volume targets.

* Handling Affordability/Buy-down scheme pan India, negotiation with vendor NBFC/Banks, aggregators.

* Handling scheme execution for 27 K outlet pan India, Scheme planning, execution and audits.

* Generation of budget for sell-out schemes with category team. - Designing and handling Sell-out schemes, Affordability/Buydown scheme, retailer schemes.

* Scheme provision and budget control, operating within budget with sales achievement.

* Sharing scheme status, Trackers, sales dashboards and communication with branches.

*Tracking secondary sales data and visibility and Co-ordination with 10 zones/ 32 branches for effective sales operations.

* System development and improvement in system and process, secondary sales data capturing, working parallel with different departments.

* Planning sales volumes, weightag distribution and Numeric reach targets and budgets.

* Developed e-commerce sales platforms for olive oil and edible oils. - Developing joint business plans and trade programs for modern trade and key accounts.

*Team handling and driving key performance parameters.

*Trade marketing and channel programs planning and execution.

* New product launches and re-launches.

* Vendor management, reporting, and merchandising.

* Handling distribution sales of Food and Personal care category. - Management distributor appointment of distributor investment/ distributor ROI.

* Handling team of 11 DSO, setting Sales Target, Numeric target, with daily review on status.

* Launch of new product, sales of focus products in market, ensuring healthy bill cut and line cut.

* Handling key accounts in modern trade, including Big Bazaar, Easy-day, Reliance Retail, and D'mart.

* Achieving sales targets and generating purchase orders, Targeting 100% fill rate.

* Increase in implementation visibility at counter level/shelf level with objective to gain Counter share.

* Leading sales teams and managing promoters, merchandisers, and beauty advisers.

* Setting Target for dealers, Target for counter share, Weightage distribution and Numeric reach for market.

* Conducting demand generation activity with Dealer and painter meets for Treasury sales.

* Handles market size potential 100 Cr. With growth in market share from 4% to 5%.

* Ensuring 0 market outstanding with, Scheme communication to dealer and ensuring scheme update and achievement by dealer.

* Building strong relationships with Dealers, exploring opportunity for sales.