Akhilesh Singh
Sales & Merchandising
Thanekar Parkland Chs, Katrap, Badlapur Esat Mumbai
Summary
Highly motivated and adaptable team player with strong organizational and interpersonal skills, as well as extensive experience, seeking a position to contribute to personal and organizational growth. Proven track record in building successful sales infrastructure, implementing effective sales strategies, and developing a strong network of sales teams and distribution partners. Committed to achieving business goals and delivering excellence in all assignments. Reliable Area Manager with a talent for leading teams in high-volume, fast-paced environments and meeting tight deadlines. Throughout a 20-year management career, consistently demonstrated superior communication and collaboration abilities, establishing myself as an empowering leader.
Overview
25
25
years of professional experience
3
3
Languages
Work History
Area Manager (For Nestle)
CPM India Sales and Merchandising Pvt Ltd.
08.2024 - Current
- The role of an Area Manager in the merchandising field is multifaceted and revolves around overseeing and optimizing the merchandising strategy across multiple retail locations within a specified geographic area
- Strategic Planning: Develop and implement merchandising strategies that align with corporate goals, enhance brand visibility, and drive sales within the area
- Analyse market trends and consumer behaviour to adapt merchandising strategies accordingly
- Team Leadership: Recruit, train, and manage a team of merchandising staff or store managers to ensure effective execution of merchandising strategies
- Foster a motivational environment to encourage staff productivity and adherence to company standards
- Cross-Functional Collaboration: Work closely with marketing, logistics, and product development teams to ensure cohesive merchandising strategies and timely execution of promotions and new product launches
- Communicate effectively with various departments to align objectives and troubleshoot issues
- Customer Engagement: Focus on enhancing the customer experience through effective product placement, promotional strategies, and visual merchandising
- Gather and leverage customer feedback to inform future merchandising decisions
- Leadership and People Management: Ability to motivate and guide teams, fostering collaboration and accountability
- Problem-Solving: Ability to identify issues quickly and develop effective solutions to enhance merchandising operations
- Time Management: Efficiently prioritize tasks and manage time to meet deadlines while overseeing multiple locations
- Objectives: Sales Growth: Drive revenue growth through effective merchandising strategies and promotional activities
- Brand Consistency: Ensure brand standards are maintained across all locations to create a cohesive customer experience
- Optimal Product Placement: Utilize data and insights to place products effectively, maximizing visibility and purchase likelihood
Territory Sales In charge (TSI)
C G Marketing Pvt. Ltd.
06.2023 - 07.2024
- Company Overview: (P&G)
- Acting as a point of contact for existing and potential customers within assigned territory
- Identifying local business opportunities and challenges
- Reporting on regional sales results (weekly, monthly, quarterly and annually)
- To formulate the sales plan and distribution of the product by channel and sales force to ensure achieving the sales target
- To handle overall sales and distribution of products currently available and initiate activities for new product launches by leading the sales teams
- Responsible for handling external stakeholders like retailers, wholesalers, etc
- Ensuring order taking, delivery of orders, collection and stakeholders’ satisfaction
- Support finance in the collection and contribution of the products mix, settlement for overdue, claims, and on-time despatch and delivery of the products in/from depts
- To be responsible for providing a periodical report to his regional head and to the management for the area with analysis of the performance of the products, team, and stockholders and suggest the initiatives and support required for achieving the said targets
- To handle internal communication with various stakeholders in communicating the targets, and schemes to ensure a healthy relationship and market hygiene
- Coordinate with marketing function for sales promotion and marketing support, launching new products and providing the market information on competitors’ activities, the performance of the product, scheme operation, and its effectiveness
- (P&G)
Namita Enterprises
01.2018 - 05.2023
- Distributorship with various companies from 2019 to May 2023
- Purchased new products and sales to the retailers
- Interact with the shopkeeper and maintained healthy work relationship
GT and MT Supervisor
Hindustan Field Services Pvt Ltd Channel-Kwality Wall’s
06.2010 - 11.2018
- Company Overview: (Ice cream)
- Used to handle the areas Central, Navi Mumbai, Surat, Ahmedabad and Indore
- Job Responsibility: Handling the team of in store Promoters for MT And Merchandising team for GT
- Team Size 25
- Give brief explanation to Promoters for Monthly Targets & Execution plans
- Tracking the sales activity to be done in right way by visiting markets
- Responsible to Achieve targets of the planned stores for the Month
- Focusing on improving visibility for channel programs in respective outlets
- Responsible to Identifying place in an outlet for deployment of point of sales material (POSM) to help sales team to Generate sales through best in shop visibility availability & SOS
- Responsible for Successful Activation & Execution of Program within a given timeline
- Set a Call cycle/PJP for the Team & Keep a track on the Adherence of that call cycle/PJP by Promoters
- Responsible for Manpower recruitment as per requirement & give training to reliable candidates to control operations
- Responsible for Cabinet placement in new outlets
- Handel & Resolve Issues faced by team members while uploading Outlet data in Online tools of the company
- Coordinate with Local Depot for Monthly Activity POSM & Also with the Distributors for Stock pressure
- (Ice cream)
General Trade Supervisor
Hindustan Unilever LTD
04.2005 - 05.2010
- Company Overview: Spar Solution Merchandising Pvt Ltd
- Job Responsibility: Handling the team Merchandisers & give clear communication to Merchandisers which is communicated by the respective AE’s, TSI & Spar Solutions SM
- Focusing on improving visibility for channel programs in respective outlets
- Activation & Execution of Program within a given time
- Increasing average score of visibility in Market
- Selecting & booking of paid windows at point of purchase
- Generating sales of all outlets for analysis for Display payouts & Display Booking purpose
- Implementation of system related task like Salesman-Merchandiser coordination (Jodi Call)
- To improving sales in Display booking outlets
- Budgeting of visibility Monies in RS Unify system & ensure timely reimbursement of visibility monies
- Competitions Monitoring & Data Reporting
- Increasing average score of visibility & sales in the display outlets
- Spar Solution Merchandising Pvt Ltd
Salesman
Prime Marketing
05.2000 - 03.2005
- Selling products and meeting customer needs while obtaining orders from existing or potential sales outlets
- Present, promote and sell products
- Maintain working relationship with existing clients
- Preparing reports of business transaction
Education
T.Y.B.A -
YCMOU
Skills
- Microsoft Word
- Excel
- Vlookup
- PowerPoint
- Pivot table
Relationship building and management
Team development
Operations management
Business development and planning
Customer relationship management
Personal Information
- Father's Name: Late Mr. Hariwalab Singh
- Mother's Name: Mrs. Savitri H Singh
- Date of Birth: 02/15/84
- Gender: Male
- Marital Status: Married
Disclaimer
I hereby declare that above mentioned information is true to best of my knowledge & belief.
Timeline
Area Manager (For Nestle)
CPM India Sales and Merchandising Pvt Ltd.
08.2024 - Current
Territory Sales In charge (TSI)
C G Marketing Pvt. Ltd.
06.2023 - 07.2024
Namita Enterprises
01.2018 - 05.2023
GT and MT Supervisor
Hindustan Field Services Pvt Ltd Channel-Kwality Wall’s
06.2010 - 11.2018
General Trade Supervisor
Hindustan Unilever LTD
04.2005 - 05.2010
Salesman
Prime Marketing
05.2000 - 03.2005
T.Y.B.A -
YCMOU
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