Akshay Ade
Mumbai
Summary
Energetic, self-driven, creative, and goal-oriented professional with 7+ years of work experience in marketing and sales. Proven track record in driving customer engagement and boosting lead generation as a dynamic and results-driven Manager Marketing. Expertise in analyzing competition pricing strategies and orchestrating data-driven campaigns. Strong skills in event management, digital strategy optimization, and cross-functional team leadership. Adept at strategizing and implementing marketing initiatives to enhance consumer experience and maintain brand consistency. Reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and effective teamwork in achieving results. Skilled in digital marketing, brand management, and strategic planning with a focus on meeting organizational goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager
Gmmco Ltd
06.2021 - Current
- Analyzed competition price strategies for retail segment products, resulting in a15% increase in profitability
- Coordinated with headquarters and Caterpillar India to support field business, managing cross-functional teams for campaigns across multiple channels
- Conducted Customer and Operator Meet events, with demonstrations of Backhoe loaders, Excavators, and Wheel Loaders, effectively drives demand and lead generation by emphasizing the machines' benefits and applications to potential customers.
- Coordinated with Caterpillar Inc for growing the western markets, managing cross-functional teams for campaigns across multiple channels
- Successfully launched new products in the West region and sold 9% of the machine from marketing campaigns out of the total sales
- Conducted outdoor & indoor marketing & branding activities for Maharashtra, Gujarat & Goa working in conjunction with the sales & service team and ensuring100% execution
- Managing cross-functional teams and implemented campaigns across multiple channels, including digital, print, and events
- Implemented campaigns across digital, print, and events, resulting in a 20% increase in sales
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.( Ex Rashta Expo, Intermate Expo etc)
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Sr Sales and Marketing Executive
SpiceJet Ltd
08.2019 - 06.2021
- Maintained long-term alliances with Clients, resulting in a {20}% increase in client retention
- Negotiated and renegotiated contracts by phone, email, and in person, managing a total of50 contracts
- Analyzed data to identify loopholes in the business, leading to the implementation of {5} new business strategies
- Conducted indoor and outdoor marketing activities for Spice Express for10 business associates
- Negotiated and renegotiated contracts by phone, email, and in person, managing a total of75 contracts
- Conducted indoor and outdoor marketing activities for Spice Express for15 business associates, reaching {500} potential clients
Business Development Executive
OM Logistics Ltd
12.2017 - 09.2019
- Increased sales volume by15% through effective networking and relationship building with50+ new clients
- Won3 major contracts, resulting in a20 Lacs revenue increase for the company
- Negotiated and closed deals with10 new clients, expanding the company's client base by20%
- Achieved a25% increase in lead generation by implementing a targeted marketing campaign, resulting in400 new leads per month
- Boosted annual revenue by60 Lacs through strategic partnership development and market expansion initiatives
Education
Master of Business in Administration -
BIMHRD (Sri Balaji University)
04.2018
Bachelor of Technology - Mechanical Engineering
JNTU
05.2014
Skills
- Advance Excel
- Conflicts Resolving
- Google Analytics
- Professional Power Point
- Basic Power BI
- Basic Social Media Marketing
- Negotiation
- Marketing campaigns
- Marketing analytics
Accomplishments
- Received “Rising Start award ” for Successfully Executed Road Show for Excavator and campaign Name as "Machine on Wheels"
- Achieved Long Reach Boom Excavator new product development for the sales in non standard application
- Collaborated with team of 10 in the development of Customer Day event at Maharashtra various location.
Certification
- Strategies for Effective Leadership Teams - Productive Leadership! Linkedin Learning
- Google Analytics certification - Google academy
- Negotiation Foundation - Caterpillar Global Delar Learning
- Lead and Opportunity Management - Caterpillar Global Delar Learning
- Six Sigma - Yellow Belt - Linkedin Learning
LANGUAGES
English - Native
Hindi - Native
Marathi - Native
Telugu - Advanced
MY TIME
- A Strategy and Planning:25%
- B Campaign Management :30%
- C Lead and Demand Generation: 30%
- D Data Analysis:15%
Reading Self Help Book
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Timeline
Marketing Manager
Gmmco Ltd
06.2021 - Current
Sr Sales and Marketing Executive
SpiceJet Ltd
08.2019 - 06.2021
Business Development Executive
OM Logistics Ltd
12.2017 - 09.2019
Bachelor of Technology - Mechanical Engineering
JNTU
Master of Business in Administration -
BIMHRD (Sri Balaji University)
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