Akshay Kale

• Led the company’s brand evolution, repositioning Gathr from a “data-to-outcome” platform to a Data+AI Fabric, and now to an Intelligence Platform, strengthening market relevance in the fast-evolving AI landscape.
• Built and scaled a global digital advertising program that became a consistent driver of a qualified pipeline for sales.
• Directed end-to-end communications, including website, advertising, email, PR, social media, and campaign messaging across product lines.
• Marketed Gathr’s core solutions across Data, AI, DevOps, and FinOps, ensuring integrated positioning, and consistent messaging.
• Manage and mentor a 15-member marketing team, driving alignment across demand generation, brand, and communications functions.

• Led the company’s strategic repositioning from AR/VR to frontline workforce solutions, and later to a field service app tailored for manufacturers.
• Designed and executed a global GTM strategy to expand awareness and market penetration across the Americas, Europe, and APAC.
• Doubled the sales pipeline through intent-driven demand generation and ABM programs, supporting BDR and AE teams in multiple geographies.
• Built and managed a partner ecosystem in India (content, creative, and technology) to deliver scalable, cost-efficient marketing execution.
• Increased market visibility by driving participation in industry conferences and webinars

• Directed branding and demand generation campaigns for target verticals, strengthening market positioning.
• Established a digital marketing services unit, offering SEO, SEM, content, and campaign services to clients across industries.
• Produced strategic sales enablement content (webinars, guides, videos, collaterals) to support customer acquisition.

• Reported to the India CEO and Global CMO; shaped the regional marketing strategy across enterprise and SMB segments.
• Built a demand generation engine that generated over 1,100 SMB leads and tripled the pipeline.
• Launched ABM campaigns that enabled enterprise wins with Flipkart, OLA, MakeMyTrip, HDFC, and ICICI.
• Directed PR and media relations, securing press visibility through interviews, features, and analyst engagement.
• Ran market intelligence programs to identify product gaps, refine pricing, and support vertical expansion strategy.

• Supported global demand generation across EMEA, the Americas, and APAC, aligned with Field Marketing leaders.
• Devised a new enterprise lead generation approach, enabling consistent MQL, and SQL delivery.
• Rolled out SEO and content strategy for the corporate website, improving the global inbound funnel.
• Managed the global marketing automation stack (Marketo, HubSpot, ZoomInfo, Oktapost) to scale campaigns.

Directed digital strategy, content marketing, and nurture programs to support enterprise growth.

Managed SEO, SEM, and campaigns for US/EU clients; trained and mentored an 8-member digital team.