AKSHAY PAWAR
Senior Digital Marketer
Thane
Summary
Dynamic Senior Digital Marketing leader with over 8 years of experience in crafting and executing large-scale, integrated, performance-driven digital strategies across diverse sectors, including BFSI, Real Estate, FMCG, and Healthcare. Proven success in managing multi-crore media budgets and developing comprehensive full-funnel marketing strategies that drive measurable results. Currently serving as Associate Director at LS Digital, collaborating with senior stakeholders to drive business-focused digital growth and enhance brand visibility. A track record of leading high-performing teams to exceed objectives and deliver innovative solutions in a rapidly evolving digital landscape.
Overview
8
8
years of professional experience
Work History
Associate Director – Digital
LS Digital
04.2025 - Current
- Leading integrated digital strategy, media planning, and innovation across marquee BFSI and brand accounts.
- Owning business growth, digital roadmaps, and high-value media investments.
- Managing multi-crore annual budgets with focus on effectiveness, scale, and ROI.
- Mentoring senior team members and ensuring delivery excellence across branding and performance.
- Acting as strategic partner to CXO-level stakeholders.
- Logicserve Digital
Group Head – Digital
LS Digital
09.2022 - 04.2025
- Led 360 digital marketing strategies for BFSI clients including HDFC Life, HDFC Home Loans, Tata AIA, and Kotak Life.
- Managed media budgets exceeding ₹2 Cr per client.
- Delivered integrated campaigns across branding, performance, and innovation.
- Optimized campaigns using video completion rates, user journey analysis, and audience insights via GA & GCM.
- Drove consistent month-on-month traffic and quality user growth.
- Logicserve Digital
Account Manager – Digital
Madison World
04.2019 - 08.2022
- Headed Godrej Properties and Piramal Healthcare accounts across performance and branding.
- Planned and executed pan-India real estate campaigns focused on lead quality and conversion.
- Managed integrated digital + TV planning for Piramal Healthcare.
- Handled Marico branding campaigns focused on reach, frequency, and audience quality.
Senior Planning Manager – Digital
Madison World
07.2018 - 04.2019
- Managed digital planning for Godrej Properties, Piramal Healthcare, Kolte Patil, and Vascon Engineers.
- Successfully launched and sold multiple real estate projects within one month of campaign launch.
Education
MBA - Marketing
India European International Business School
01.2018
B.Sc. - Information Technology
B.N. Bandodkar College of Science
01.2016
Skills
- Digital Strategy & Media Planning (Branding Performance)
- Integrated Marketing & Full-Funnel Frameworks
- Google Ads
- DV360
- YouTube
- Programmatic Buying
- GA4
Awards Recognition
- SMARTIES Awards, Gold, Best Use of Content-Based Marketing
- ABBY Awards, Gold, Best Use of Activation (Godrej Properties)
Timeline
Associate Director – Digital
LS Digital
04.2025 - Current
Group Head – Digital
LS Digital
09.2022 - 04.2025
Account Manager – Digital
Madison World
04.2019 - 08.2022
Senior Planning Manager – Digital
Madison World
07.2018 - 04.2019
B.Sc. - Information Technology
B.N. Bandodkar College of Science
MBA - Marketing
India European International Business School