Google Ads Editor
Akshay Puri
Paid Media Manager
Pune
Summary
Performance-driving leader with a proven track record at Yael Consulting, adept at leveraging Google Ads and competitor analysis to drive campaign success. Skilled in optimizing strategies through real-time analytics, enhancing ROI, and fostering collaboration with creative teams. Passionate about staying ahead of industry trends to deliver impactful marketing solutions.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Paid Media Manager
Yael Consulting
Pune
04.2024 - Current
- Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
- Maximized ROI by continuously monitoring campaign metrics and adjusting strategies as needed.
- Conducted market research to keep strategies aligned with current trends and audience preferences.
- Monitored analytics to adjust strategies in real time, leading to consistently improved outcomes.
- Launch campaigns ensuring utilization of all internal channels to increase exposure and drive revenue.
Paid Media Analyst
Yael Consulting
Pune
05.2023 - 06.2024
- Developed strategic insights for clients by evaluating competitor performance and industry benchmarks.
- Enhanced media coverage by conducting comprehensive research and analysis of various platforms.
- Maximized campaign effectiveness with detailed reporting and data-driven recommendations.
Paid Media Executive
Meraki Ads
Zirakpur
05.2022 - 04.2023
- Collaborated with creative teams to develop engaging ad content for various platforms.
- Managed diverse portfolio of paid media channels, ensuring optimal allocation of resources.
- Optimized targeting strategies by conducting thorough audience research and segmentation analysis.
- Streamlined reporting processes, providing clear insights to client on campaign effectiveness.
- Setup & optimize campaigns on Google and FB for acquiring customer in low CPA.
Trainee
Learn Today
12.2021 - 06.2022
- Attended training courses to build understanding of processes, techniques, and industry.
Marketing Intern
Stepping Skills
09.2021 - 04.2022
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
Education
Diploma - Digital Marketing
Stepping Skills
Yamunanagar, India 04.2001 -
Bachelor of Commerce - Business
Kurukshetra University
Kurukshetra, India 04.2001 -
Skills
Google Ads
Facebook Ads
Microsoft Excel
AI Tools - Chat GPT
CRM Tools - Hubspot
Competitor Analysis
Industry Trends
Software
Google Analytics
Shopify
Matomo (Tracking Software)
Certification
Google Ads Search Certification
Interests
Self Improvement
Meeting new people
Timeline
AI-Powered Shopping ads Certification
12-2024
Paid Media Manager
Yael Consulting
04.2024 - Current
Google Ads Search Certification
12-2023
Google Ads Display Certification
12-2023
Google Ads Video Certification
12-2023
Paid Media Analyst
Yael Consulting
05.2023 - 06.2024
Paid Media Executive
Meraki Ads
05.2022 - 04.2023
Trainee
Learn Today
12.2021 - 06.2022
Marketing Intern
Stepping Skills
09.2021 - 04.2022
Diploma - Digital Marketing
Stepping Skills
04.2001 -
Bachelor of Commerce - Business
Kurukshetra University
04.2001 -
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