Akshay Singh Chauhan

• Brand Strategy & Planning : Developed and implemented comprehensive brand strategies to enhance Jägermeister's market presence in India. Created annual brand plans and budgets, ensuring alignment with business objectives and global brand guidelines.
• Team Handling: Currently managing a team of 28 trade marketing executives across all regions, ensuring excellence in execution across all relevant on-trade and off-trade channels.
• Event Sponsorships: Identified and secured sponsorship opportunities at major music festivals, nightlife events, and cultural gatherings, enhancing brand visibility and consumer engagement.
• Inventory Management: Maintained proper inventory for all POSMs across 17 cities in India, ensuring the availability of branding and visibility materials across all targeted accounts.
• Performance Tracking & Reporting: Monitor and analyze the performance of marketing campaigns and initiatives & Use data-driven insights to optimize marketing strategies and achieve business objectives.
• Budget Management: Oversaw the brand marketing budget, ensuring optimal allocation of resources to maximize ROI and achieve marketing objectives.
• Digital Marketing: Leveraged social media platforms and influencer partnerships to create engaging content, resulting in a 30% increase in online engagement and followers.

• Strategic Marketing Initiatives: Developed and executed marketing strategies to promote PVR Cinemas' food and beverage offerings, resulting in a 20% increase in sales of all SKUs excluding Popcorn & Pepsi.
• Customer Insights & Analytics: Analyzed customer data and feedback to understand preferences and trends, using insights to tailor marketing efforts and improve customer satisfaction.
• Brand Consistency: Ensured consistency in branding and messaging across all marketing materials and promotional activities, reinforcing PVR Cinemas' brand identity.
• Concession Makeover: Led the project and implementation of a complete makeover of the food and beverage concessions at PVR Cinemas, successfully replicating it across all 180+ cinema locations.
• Home Delivery: Collaborated closely with the Food & Beverage team to increase home delivery sales through tactical marketing via Swiggy and Zomato channels.

Brand and Loyalty Marketing:

• Strategic Planning & Execution: Developed and executed comprehensive marketing strategies to enhance brand visibility and drive revenue growth for ITC Hotels' food and beverage outlets.
• Market Analysis: Conducted in-depth market research and competitor analysis to identify emerging trends, customer preferences, and opportunities for innovation in the food and beverage sector.
• Hotel Openings: Played a key role in the opening of over six hotels (ITC Royal Bengal, ITC Grand Bharat, ITC Grand Goa, ITC Kohenur and 2 Welcomhotels in Amritsar and Shimla), leading the launch of various restaurants from conceptualization, branding, menu design, and more. (Namely Royal Vega, Darjeeling Lounge, Shola and much more).
• Introducing Home Delivery: During COVID-19, led the team to launch "Gourmet Couch by ITC Hotels," ITC Hotels' first-ever delivery model.
• Loyalty Programs: Managed ITC Hotels' Food & Beverage paid loyalty program, "Club ITC Culinaire." Led a team of 78 people and increased the membership base by 38% in three years.
• Partnerships & Collaborations: Negotiated and established strategic partnerships with local and international brands, enhancing the hotel's culinary offerings and creating exclusive dining experiences for guests. (Michelin star dining experiences, Collaboration with Swiggy and Zomato for home delivery channels and experiential events for our esteemed loyalty members).