Alefiya Mohamed Bakrawala
Pune
Summary
Creative and results-driven Marketing Professional with 3+ years of experience in consumer retail and service marketing, graphic design, content creation, and digital marketing. Adept at developing strategic marketing campaigns and producing high-quality visual content across multiple platforms. Skilled in Adobe Creative Suite, Microsoft Office, and project management, with a keen eye for detail and a passion for driving brand recognition and customer engagement.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Multimedia Content Creator
Skinopathy
09.2023 - 12.2023
- Developed and executed comprehensive content calendars, increasing engagement metrics by 50% and growing the follower base by 20%
- Utilized data analytics to optimize social media campaigns, resulting in a 30% boost in click-through rates and a 15% increase in conversions
User Research Team Lead
Cozey
08.2022 - 12.2022
- Conducted user research, developed information architecture, and led the team through research and development processes
Marketing Coordinator
TheCakeAddicts
06.2021 - 08.2022
- Implemented targeted ad campaigns generating $50,000 in revenue within the first quarter, exceeding goals by 20%
- Optimized social media campaigns, resulting in a 40% increase in engagement and 25% growth in followers
Social Media Content Manager
Jem Handmades
01.2022 - 07.2022
- Led visual branding redesign, enhancing brand recognition by 40% and improving customer retention
- Managed social media strategy revamp, achieving a 50% increase in followers and a 75% rise in engagement metrics
Education
Post Graduate Certificate - Food Media
Centennial College
Toronto, Canada08.2024
Post Graduate Certificate - Interactive Media Management
Centennial College
Toronto, Canada12.2023
Bachelor of Arts - Journalism And Mass Communication
Vishwakarma University
Pune, India08-2021
Skills
- Digital Marketing Strategy
- Social Media Management
- Content Creation
- Data Analytics and Campaign Optimization
- Project Management
- Creative Direction and Branding
- Team Leadership and Collaboration
- Proficient in MS Office
- Video content creation
- Content scheduling
Certification
- Google Analytics Certified
- Hootsuite Social Marketing Certified
Timeline
Multimedia Content Creator
Skinopathy
09.2023 - 12.2023
User Research Team Lead
Cozey
08.2022 - 12.2022
Social Media Content Manager
Jem Handmades
01.2022 - 07.2022
Marketing Coordinator
TheCakeAddicts
06.2021 - 08.2022
Post Graduate Certificate - Food Media
Centennial College
Post Graduate Certificate - Interactive Media Management
Centennial College
Bachelor of Arts - Journalism And Mass Communication
Vishwakarma University
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