Alok Singh
Mumbai
Summary
Expertise in retail e-commerce, supply chain and order management, software testing, deployment, support documentation, and configuration management. Skilled in market research, customer retention strategies, and driving operational efficiency across digital retail platforms.
Overview
8
8
years of professional experience
Work History
Senior Business Development Associate
Lumina Datamatics
09.2023 - Current
- Conducted in-depth analysis of the US Walmart Marketplace project data to identify performance trends, address seller concerns across multiple communication channels, and drive improvements in seller experience.
- Hosted webinars and training sessions focused on Search Engine Marketing (SEM) strategies, offering actionable insights to sellers on optimizing ad campaigns for enhanced visibility and sales performance on the Walmart platform.
- Collaborated cross-functionally with client Points of Contact (POCs), product teams, and internal stakeholders to troubleshoot and resolve complex seller issues efficiently.
- Applied market and platform expertise to support strategic discussions, contributing innovative ideas to enhance client solutions and drive platform success.
Marketing Analyst
FairPlay
03.2023 - 08.2023
- Analyzed third-party data and investigated new growth opportunities.
- Created detailed reports for executive leadership outlining the success of specific campaigns, lessons learned, and recommendations for future improvements.
- Developed and monitored key performance indicators to measure campaign success, adjusting strategies as necessary.
- Enhanced customer loyalty by implementing feedback mechanisms and improving service offerings based on customer insights.
Corporate Event Coordinator
Rosefinch Marketing Pvt Ltd.
08.2017 - 02.2021
- Led cross-functional collaboration to plan and execute large-scale corporate events, ensuring seamless alignment with business goals and stakeholder expectations.
- Maintained consistent communication with stakeholders through regular status meetings and progress updates, promoting transparency and timely decision-making.
- Successfully planned and delivered 55+ high-impact corporate events annually for Abbott India Nutrition, including conferences and seminars with up to 5,000 attendees, overseeing end-to-end logistics, vendor management, and technical coordination.
- Developed and executed risk mitigation and contingency strategies to manage last-minute changes and ensure uninterrupted event execution.
Education
Master of Science - Business Administration in Marketing
Welingkar Institute of Management
06-2023
Master of Science - Inorganic Chemistry
Dr. Ram Manohar Lohia Avadh University
Ayodhya, Uttarpradesh05-2023
Bachelor of Science - Chemistry
Thakur College of Science And Commerce
Mumbai Maharashtra10-2018
Skills
- Prospect Targeting & Lead Generation
- Team Building & Collaboration
- Marketing Plan Development & Execution
- Point-of-Sale (POS) System Operation
- Customer Relationship Management (CRM)
Timeline
Senior Business Development Associate
Lumina Datamatics
09.2023 - Current
Marketing Analyst
FairPlay
03.2023 - 08.2023
Corporate Event Coordinator
Rosefinch Marketing Pvt Ltd.
08.2017 - 02.2021
Master of Science - Business Administration in Marketing
Welingkar Institute of Management
Master of Science - Inorganic Chemistry
Dr. Ram Manohar Lohia Avadh University
Bachelor of Science - Chemistry
Thakur College of Science And Commerce
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