Highly ambitious Senior Analyst offering 2.5 years of related experience, results-driven approach, and dedication to achieve remarkable client results. Expert in campaign optimization, data analysis, and strategic execution, with strong communication skills and a passion for emerging digital trends.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Search Engine Marketing Executive
LocaliQ - A USA Today Network
09.2022 - Current
Managed and optimized paid SEM campaigns for local businesses in the USA and Canada across platforms like Google and Yahoo Bing, with an average monthly budget of $1,050,000.
My expertise includes setting up initial campaign structures, including Ad Groups, RSA Ads, Keywords, and Bidding Strategies tailored to each client's objectives.
Managed Alan Moore team of six, addressing queries providing solutions, and performing A/B testing on ad elements—headlines, descriptions, and landing pages—to enhance conversion rates.
Staying up-to-date with industry trends and algorithm updates, and adapting strategies to maintain a competitive edge.
Worked closely with CSMs and have received shout-outs from Austin Vinson, Sean Rex, and Cole Dyson.
Personal Banker
HDFC Bank
07.2021 - 06.2022
Managing HNI clients and cross selling various Banking products
Identifying potential clients and develop proposals in acquiring them
Analyzing client's needs and providing solutions while generating revenue
Client servicing and Grievances handling
E-Commerce Intern
True Elements
05.2021 - 06.2021
I have successfully managed key e-commerce channels, including Snapdeal, Healthkart, Sustainkart, Momeaze, SuprDaily, Pharmeasy, and more. Additionally, I oversee our Modern Trade account with Wellness Forever.
I’ve developed content for off-page SEO, leveraging blogs, YouTube comments, and Quora backlinks to enhance our online presence.
I also onboard influencers and nutritionists for brand promotion on Instagram, often on a barter basis.
Education
MBA - Marketing
ICFAI Business School
Mumbai, India
03.2021
Bachelor of Business Administration -
SRM University
Chennai
2019
Skills
Campaign development experience
Team management
GA4 & GTM (Basic)
Google & Yahoo Bing Ads
SimilarWeb, Ahrefs, SEMrush
Verbal and written communication
Accomplishments
Received appreciation from the USA team.
Improved the CPL meeting campaigns by 10% in a month.
Received Shining Star award for the out-performing the KPI
Lead Team to winning Rewards & Recognition for two consecutive years
Certification
Google & Yahoo Ads Search Certification
Google Analytics for Beginner Certificate from Google Analytics Academy
AI-Powered Shopping Ads By Google Skill Shop
Languages
English
Advanced
C1
Hindi
Advanced (C1)
Hobbies & Interests
Travelling
Watching Movies and Tv Shows
Cricket & Football
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Search Engine Marketing Executive
LocaliQ - A USA Today Network
09.2022 - Current
Personal Banker
HDFC Bank
07.2021 - 06.2022
E-Commerce Intern
True Elements
05.2021 - 06.2021
Google & Yahoo Ads Search Certification
Google Analytics for Beginner Certificate from Google Analytics Academy
AI-Powered Shopping Ads By Google Skill Shop
MBA - Marketing
ICFAI Business School
Bachelor of Business Administration -
SRM University
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