Aman Ghushinge
Mumbai
Summary
Dynamic Business Analyst with a proven track record at LeadSquared, specializing in CRM implementations and process optimization. Expert in requirement gathering and stakeholder engagement, I successfully enhanced lead conversion for HDFC ERGO. Passionate about driving efficiency, I leverage Agile methodologies and strategic thinking to deliver impactful solutions.
Overview
1
1
year of professional experience
Work History
Business Analyst
Leadsquared
Mumbai
06.2025 - Current
- Elicited and analyzed business requirements, converting them into BRDs, FRDs, user stories, and structured workflows to ensure clarity and alignment.
- Identified process gaps and recommended improvements, streamlining operations and supporting scalability.
- Delivered end-to-end CRM implementations for BFSI clients, improving lead lifecycle management and automation.
- Led setup of Zurich Kotak General Insurance CRM, establishing lead capture, distribution logic, and automation workflows to optimize client engagement.
- Designed and implemented customer journey for HDFC ERGO General Insurance, improving lead conversion and driving customer engagement.
- Partnered with clients including Kotak Life Insurance and Aditya Birla Health Insurance to streamline operations and drive system adoption.
- Work closely with product and engineering teams to ensure accurate and timely solution delivery.
- Conduct UAT, validate functionalities, and ensure alignment with defined business requirements.
Business Analyst Intern
Leadsquared
Mumbai
01.2025 - 06.2025
- Analyzed business requirements to enhance process efficiency and effectiveness.
- Developed detailed process flows and user stories to document system requirements and design tailored solutions.
- Collaborated with cross-functional teams to define project specifications and clarify requirements, ensuring alignment across stakeholders.
- Facilitated stakeholder meetings to align project goals and expectations.
- Contributed to creation of user stories and acceptance criteria for software development to ensure clarity and alignment.
- Developed documentation for business processes and system functionalities.
- Supported training sessions for end-users on new software features and updates.
- Tracked project timelines and budgets, monitoring milestones to ensure adherence to schedules and deliverables.
- Managed projects as primary liaison between client and internal teams, aligning project goals with standards and deadlines.
Education
Bachelor of Engineering -
SYCET Engineering College
Aurangabad, MH07-2024
XII -
Vasantrao Naik Junior College
Aurangabad, MH06-2020
X -
M.G.M Clover Dale School
Aurangabad, MH04-2018
Skills
- Business Analysis
- Requirement Gathering & Analysis
- BRD & FRD Documentation
- User Stories
- Use Case Development
- Gap Analysis
- Process Mapping & Workflow Design
- User Acceptance Testing (UAT)
- Agile methodologies
- Waterfall
- SDLC
- CRM implementation
- LeadSquared CRM
- JIRA
- Microsoft Office Suite
- Documentation & Presentation
- Stakeholder management
- Stakeholder engagement
- Cross-functional Collaboration
- Consulting
- Problem Solving
- Strategic Thinking
- Documentation & Presentation
Additional Information
Experience in BFSI domain with a focus on Life and General Insurance., Strong understanding of CRM workflows, automation, and customer lifecycle management., Proven experience in building and optimizing CRM systems for business impact.
Projects
- HDFC ERGO General Insurance – CRM Implementation & Customer Journey Design, Designed and optimized the complete customer journey within the CRM system., Analyzed requirements, identified inefficiencies, and created structured workflows for lead handling and engagement., Introduced automation to improve response time and customer interaction.
- Insurance CRM Transformation & Client Management (Kotak Life, Aditya Birla Health, Zurich Kotak), Customized CRM journeys for multiple insurance clients by aligning workflows with their sales and service processes., Led requirement discussions, solution walkthroughs, and stakeholder interactions to ensure clarity and alignment., Acted as the primary client-facing resource, managing expectations and ensuring smooth delivery., Built the CRM setup for Zurich Kotak General Insurance from the ground up, ensuring structured lead flow and engagement tracking., Improved visibility across customer lifecycle stages, enabling better decision-making and conversion tracking.
Timeline
Business Analyst
Leadsquared
06.2025 - Current
Business Analyst Intern
Leadsquared
01.2025 - 06.2025
Bachelor of Engineering -
SYCET Engineering College
XII -
Vasantrao Naik Junior College
X -
M.G.M Clover Dale School