Amey Haldankar

• To plan, strategize & execute annual Marketing calendar with respect to Marketing events (B2C + B2B), Marketing strategy & budgets, brand communication, brand identity, revenue generation, digital & website, tech & innovation, digital assets & new launches for all the commercial projects across INDIA
• Profile Description
• Annual Marketing Calendar & Budgets- To plan & strategize annual Marketing calendar & formulate budgets as per revenue projections with timely execution of each Marketing activity as per the plan
• Marketing Events & IP’s (B2C +B2B)- To plan & strategize the overall B2C events calendar & execute the same to engage the B2C audience- tenant employees, key decision makers & B2B audience- CRE heads, IPC's, CEO/CEXO's, Investors, Auditors/Bankers, etc across key markets like- Mumbai, Pune, Hyderabad & Chennai
• SOH-Revenue Generation-To drive revenue generation through existing static media+ promotional spaces+ digital screens+ new media assets & undertake new initiatives to achieve targets for all the business parks across India
• Brand Re-positioning Strategy – Launched initiatives to redefine the brand ‘Mindspace Business Parks’ through strategic re-positioning, tagline development & creative campaigns
• Brand Identity & Logo Designing – To develop brand identity & design brand logo for all new projects under NON-REIT in collaboration with the creative agency
• Marketing Communication & Collaterals, Customer Experience & Site Branding- Management of Marketing agencies to coordinate & deliver Marketing communications & collaterals aligned with Brand guidelines & ethos
• To plan & execute site branding standardization, beautification of customer touchpoints & delivering customer experiences as per project’s strategic plan & positioning
• New Project Launch- To plan & execute new project launches in terms of concept planning, strategizing & execution of covering all the elements of 360-degree Marketing
• Tech, Rendering & Innovation - To drive planning & execution of Marketing renders, rendered walkthroughs, actual walkthroughs, 360 degree virtual tours, scale models, tech experience zones, Brand AV’s, photoshoot, Mindspace App, etc
• Communicating key features, USP’s & amenities of the project
• Website Design & Development- To drive website design, development & maintenance in line with strategic plan, brand identity & positioning
• Digital & Social Media Marketing-To drive social media strategy for events on all the social media platforms to reach the TG & spread awareness
• Agency & Vendor Management-Interaction & co-ordination with the vendors & agencies for cost negotiation, deal closure, WO & Billing process
• Brand presentations-To create, maintain & update corporate/brand presentation consisting of all commercial projects across India
• Weekly MIS Reports + Board review presentations-To monitor weekly MIS reports & design & develop board review presentations

• Job Profile: To plan, strategize & execute Marketing campaigns (Teaser, Launch, and Sustenance) & annual marketing calendar for projects across 3 business verticals- Residential, Commercial & Retail
• The profile also includes Marketing at the corporate level by managing & monitoring group Budgets, Runwal group presentation & data, corporate group website- RRVPL, Pune, Codename Enchanted & PB Global-Thane)

• To handle Brand naming & Logo designing for upcoming malls-4 malls in 4 major cities- Indore, Pune, Bangalore & Ahmedabad, Marketing Launch (planning, strategizing & execution) & Sustenance campaigns & yearly marketing calendar of New mall-Phoenix Palassio, Lucknow
• The profile also included Marketing at the corporate level by managing Budget & campaign audits, Phoenix group presentation & Space on Hire deal
• Profile Description
• Brand naming & logo designing for upcoming malls- Briefing & interaction with external creative agencies to develop a brand name & design a logo for 4 upcoming malls
• Marketing Launch & Sustenance campaigns for new mall-Phoenix Palassio, Lucknow-
• Catchment analysis & setting up Marketing ecosystem
• Marketing calendar comprising of Pre-launch, Launch & Sustenance phase
• Developing a complete Media Plan-Print, OOH & Radio
• Overall Budget planning, execution & monitoring (budget for launch & entire financial year: 13-15Cr)
• Brand identity, brand creatives + communication
• Retailer relations
• Customer experience, décor, events, IP’s, activations
• PR & Digital
• BTL & direct marketing
• Budget & campaign audits-To maintain an audit process for the review of the budget (planned budget vs
• Actual spends) & campaigns (planned vs
• Executed) every quarter for all existing malls
• Phoenix Group presentation-To create, maintain & update group corporate presentation consisting of all business verticals- Retail, Commercial, Residential & Hospitality
• Revenue generation-SOH deals-To rent out SOH inventory of the mall to a third party agency for better revenue maximization

• West Zone-Marketing & Loyalty
• Job Profile: To Handle West Zone Marketing comprising of 71 stores in 4 major states-Maharashtra, Gujarat, Chhattisgarh & Goa by taking care of end to end marketing in terms of managing creative adaptation, Mall Branding Visibility, Tie-ups & Cross Branding alliances, ATL-Outdoor campaigns, Digital Marketing, Marketing Events, Offers & Promotions, Activations, Customer Loyalty Program, Handling New Store launches, Gift Voucher Sales, Institutional Business & SOH Business, Handling Budget (3.85 Cr), Vendor Management
• Profile Description
• Brand creatives-Designing & managing creative adaptation for New season, Festive, EOSS & New store Launches
• Mall Branding- To plan & execute mall branding (static + digital LED Screens) as per the budgets to create brand awareness, visibility & increase store footfalls
• ATL & BTL- To plan & execute ATL-Outdoor for as well as BTL-Marketing offers, promotions, cross branding alliances for new season, new store launch, EOSS & festive
• Marketing Activations & Events- To plan & execute store, catchment & brand specific activations & events to create brand awareness, increase walk-ins & sales
• New Store Launch-End to end handling of new store launches in terms of concept planning, strategizing & execution
• Launched 20 stores across West zone (5 states) in Metro, tier1, 2 & 3 cities
• Customer loyalty Program- To monitor loyalty database, offers, customer queries, responses, etc of Pantaloons Green card Membership
• Gift Voucher & SOH Business- To drive gift voucher/card & SOH business through strategic partnerships, targeted marketing campaigns, market penetration (retail + corporate)
• Annual Marketing Calendar & Budgets- To plan & strategize annual Marketing calendar & formulate budgets with timely execution of each Marketing activity as per the plan during new season, EOSS, festive season & new store launch (4Cr+)
• Agency & Vendor Management + WO/Billing process -Interaction & co-ordination with the vendors & agencies for cost negotiation, deal closure, WO & Billing process

o Brand creatives-Designing & managing creatives for Marketing collaterals in collaboration with in-house & external creative agencies.

o Customer Loyalty Program of Lodha (Preferati & ClubCASA)

o Marketing Strategies for loyalty database

o Designing Loyalty & Referral Products/Offerings for bookings & successful references

o Customer Experience, Events, IP’s & BTL Activities -To plan, strategize & execute activations & events on site loyalty led events, project launches (loyalty), site branding standardization, beautification of customer touchpoints, Marketing collaterals, gifting & delivering customer experiences as per project’s strategic plan & positioning.

o Agency & Vendor Management + WO/Billing process -Interaction & co-ordination with the vendors & agencies for cost negotiation, deal closure, WO & Billing process.

• To Execute Marketing Plan for my Cluster (3stores-Lower Parel, Kurla & Ghatkopar), Mall Branding Visibility, Tie-ups & Cross Branding alliances, Execution of Marketing Events, Offers, Promotions & Activations, Customer Loyalty Program, Gift Voucher Sales, SOH-Space on Hire, Vendor Management
• Profile Description
• Execution of the Marketing Plan for New season, Festive, EOSS
• Mall Branding- To execute mall branding (static + digital LED Screens) as per the plan & direction from HO to create brand awareness, visibility & increase store footfalls
• BTL, Marketing Activations & Events- To execute BTL-Marketing offers, promotions, cross branding alliances, catchment & brand specific activations & events to create brand awareness, increase walk-ins & sales
• Customer Loyalty Program of Pantaloons (PBGC)
• Gift Voucher Sales & SOH business
• Vendor Management -Interaction & co-ordination with the vendors & agencies for cost negotiation, deal closures, etc.

• Customer Loyalty Program of Pantaloons
• Profile Description
• Summer internship comprised of the entire transformation process of customer loyalty program from Green Card to Pay Back Green Card
• Consumer perception about pantaloons, mystery shopping, BTL tie-ups for fresh face hunt and EOSS end of season sale of pantaloons with other leading business organizations was also a part of SIP
• KEY ACADEMIC PROJECTS
• Live project with Big Bazaar Future group
• Market research was done to understand the consumer perception about staples section at Big Bazaar
• Sample size of 500 was taken and this study was conducted in 5 stores across Mumbai
• Live project with Big Bazaar Future Group
• Test marketing was done to understand customers’ response on 29 inch AKAI LED TV which was to be launched in the market