Exploring Northeastern Tribal Living Focusing on Monpa Community
Hi, I’m
Amruta (Shelar) Patwardhan
Sr. Business Director – Software Engineering & Marketing Technology
Mumbai
Summary
Dynamic marketing technology specialist with proven expertise in product innovation leadership, business analysis, and P&L ownership. At LS Digital, led the end-to-end management of breakthrough products including AdAlchemy (MMM automation), QuarkAssist (Composable CDP), QuarkShift (agentic campaign automation), SynapseSync (automated CAPI/ECDI), and the Hyperlocal Intelligence Engine. Trusted consultant for marketing infrastructure creation projects, delivering scalable data strategies and actionable insights. Accountable for driving profitability and growth of the DataQuark Product and Data Solutions team, combining innovation with operational excellence to achieve sustainable business impact.
Overview
3
Certifications
14
years of professional experience
Work History
LS Digital
Sr. Business Director – Software & MarTech
05.2015 - Current
Job overview
- Led brand-building initiatives: authored articles, LinkedIn thought pieces, and Google/BFSI event participation.
- Designed and implemented data-driven strategies that increased client engagement and satisfaction across multiple campaigns.
- Innovated product roadmaps with 10 IPs contributing to 80% of departmental revenue growth.
- Led cross-functional teams to develop and execute strategic business initiatives, enhancing operational efficiency.
- Designed and implemented data-driven strategies that increased client engagement and satisfaction across multiple campaigns by implementing data-driven MMM and always-on measurement solutions.
- Oversaw budget management for large-scale projects, ensuring alignment with organizational goals and resource allocation—namely, L&T Heavy Engineering Decision Boards, Asian Paints Composable CDP, TATA AIG Data Integration, SBIL Offline Online Single View, etc.
- Analyzed market trends to identify growth opportunities, informing decision-making processes and driving competitive advantage. Led the initiative to co-develop Composable CDP through the Google Partner Investment Program.
- Collaborated with stakeholders to align project objectives with business goals, resulting in improved service delivery outcomes.
- Spearheaded digital transformation initiatives, optimizing technology use to streamline operations and enhance productivity.
- Negotiated high-value contracts with clients, resulting in long-term relationships and increased profitability.
- Established key performance indicators to monitor project success, ensuring accountability and transparency in reporting processes.
Shakti-Hörmann
Assistant Manager - Key Accounts
01.2013 - 08.2015
Job overview
- Cultivated strong relationships with key accounts to enhance customer satisfaction and retention.
- Coordinated cross-functional teams (architects, developers, and project managers) to streamline communication and improve service delivery for key accounts.
- Oversaw budget allocation for key accounts, optimizing resource utilization to maximize profitability and efficiency.
- Implemented performance metrics tracking systems, driving accountability and continuous improvement within the team.
- Identified new business opportunities within the current client base, leading to increased revenue from upselling efforts for garage and home doors in the premium category.
- Implemented innovative strategies to upsell products and services, resulting in increased revenue from existing accounts. While consulting for design changes and specialized orders.
- Coordinated efforts among sales, marketing, operations, finance, and other departments in order to effectively serve key accounts.
- Monitored industry trends to identify potential opportunities for growth within existing key accounts.
- Increased client retention rates by proactively managing and resolving account issues efficiently.
Cargill
Inventory Manager - Intern
01.2013 - 03.2013
Job overview
- Managed inventory control systems to optimize stock levels and reduce excess.
- Analyzed inventory data to identify trends and inform strategic decisions.
- Implemented safety protocols within the warehouse to ensure compliance and minimize risk.
Education
Harvard Business School Online
Leadership Principals from Business Administration
04.2001
Indian Institute of ManagementKozhikode
Professional Certificate from Design Thinking And Innovation Management
04.2001
Sinhgad Institute Of ManagementMumbai
MBA from Marketing
04.2001
SIES Graduate School Of TechnologyMumbai
Bachelor of Science from Computer Science
04.2001
Skills
Business strategy consulting
Roadmap development and execution
Partnership and pipeline management
Brand leadership and strategy
Operations management
Innovation Management
Cross Functional Team Collaboration
Product Management
Business Analysis and requirement gathering
Stakeholder Management for product releases
Certification
Google Ads Data Hub
Interests
Painting
Certified in Kathak
Trekking
Timeline
Sr. Business Director – Software & MarTech
LS Digital
05.2015 - Current
Assistant Manager - Key Accounts
Shakti-Hörmann
01.2013 - 08.2015
Inventory Manager - Intern
Cargill
01.2013 - 03.2013
Harvard Business School
Leadership Principals from Business Administration
04.2001
Indian Institute of Management
Professional Certificate from Design Thinking And Innovation Management
04.2001
Sinhgad Institute Of Management
MBA from Marketing
04.2001
SIES Graduate School Of Technology
Bachelor of Science from Computer Science
04.2001