ANAGHA UNNI
Mumbai
Summary
An enthusiastic Digital Marketer with 5+ years of experience executing omnichannel campaigns across diverse platforms and industries. Proven track record in designing strategies that drive client satisfaction and deliver their KPIs. Led and mentored teams while managing high-budget campaigns over $1M per month. Skilled at building strong client relationships and networking with stakeholders to achieve business goals. Quick to learn and tackle new challenges to drive impactful results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Programmatic Trader
MiQ Digital Commercial Pvt. Ltd.
07.2024 - Current
- Managed key clients and agencies (Havas, Omnicom, Dentsu, Indies, Client Directs), ensuring successful relationships and securing rebookings for continued business growth.
- Generated the highest top-line revenue while maintaining strong margins to meet internal goals.
- Spearheaded the Omnicom Outcomes business, executing and delivering insights for YouTube campaigns for multiple brands with monthly spends exceeding $500K. Currently exploring opportunities to expand to Meta
- Managing relationships with SSP partners, ensuring inventory availability for timely campaign activation, and currently building an "India inventory hub" to streamline the plug-and-play process for PMP deals.
- Actively helping with avails, pricing, and strategy recommendations for new campaigns to the Sales team
- Led the activation of Amazon DSP in India, collaborating with Amazon’s teams to customize the platform for client needs, and successfully executed 20+ campaigns, including performance-driven ones.
- Trained internal teams on DSP functionalities and best practices, driving smooth adoption and maximizing campaign performance. Currently mentoring 3 new joiners in Demand-Side Platforms (DSPs) and ad types.
- Developed a case study and One pagers for Amazon DSP to support brand onboarding, positioning the company as an industry leader in innovative advertising solutions in the Indian market.
- Activated and nurtured reseller partnerships, contributing 20% of current business revenue, by offering personalized support and optimizing campaign outcomes.
- Secured a new agency partnership through a successful pilot, resulting in a year-long contract due to exceptional campaign performance.
- Achieved a 95% client retention rate by actively engaging with clients through surveys, meetings, and presenting innovative solutions (e.g., store walk-ins, DCO, search-to-display, chatbots).
- Re-engaged lost clients with tailored outreach strategies, successfully reactivating accounts and securing larger budgets, fostering stronger collaborations.
Programmatic Trader
MiQ Digital Commercial Pvt. Ltd.
04.2022 - 06.2024
- Managed and executed 40+ programmatic campaigns per month across multiple DSPs, optimizing for client's KPIs.
- Acted as Interim Manager for the China market in the absence of the manager, overseeing programmatic operations and ensuring smooth campaign execution.
- Conducted in-depth analysis of campaign performance, providing actionable insights for optimization and future planning.
- Collaborated with cross-functional teams to align programmatic strategies with overall marketing goals.
- Managed budgets, tracked spend, and ensured efficient allocation of resources across campaigns.
- Monitored industry trends and emerging technologies to stay ahead of programmatic advertising advancements.
- Built and maintained strong relationships with SSPs, ensuring seamless inventory access for campaign activation.
- Partnered with the other members of the trading team to enhance internal tools & processes
- Tested some trading products to help drive future enhancements
- Have been awarded with Employee of the Quarter (Q2 – 2023, Q3-2022, Q3 2023)
- Won 2 awards for clients
Client Operations Manager
NetElixir Digital Solutions
08.2021 - 04.2022
- Led a team of 3 members, overseeing day-to-day operations and driving team performance to meet client goals.
- Identified cross-sell and upsell opportunities, contributing to revenue growth and expanding client relationships.
- Ensured KPIs were consistently met and client satisfaction was maintained through proactive communication and performance management.
- Managed a portfolio of eCommerce clients in the US market, executing successful campaigns for key sales events by recommending strategies to maximize ROI.
- Conducted market research and data analysis to identify potential demand and market trends for new products and services.
- Built strong client relationships through exceptional service and a deep understanding of their business objectives.
- Executed and optimized campaigns on Google Search, Microsoft Ads, and Amazon Sponsored Ads.
- Utilized automated tools to streamline processes, reducing redundancy and focusing on providing actionable insights to clients.
Digital Marketing Planner
NetElixir Digital Solutions
05.2019 - 06.2021
- Launched, managed, and optimized Google Ads, Microsoft Ads, and Amazon campaigns across search, display, and video platforms.
- Utilized tools like Google Analytics and internal software for real-time campaign tracking, optimization, and insights generation.
- Conducted A/B testing on ad copy, landing pages, and overall campaign structure to enhance performance and conversion rates.
- Prepared and presented weekly and monthly reports on key metrics such as impressions, click-through rates, conversion rates, and ROI.
- Continuously performed paid keyword discovery, expansion, and optimization to improve campaign efficiency.
- Analyzed competitor advertising strategies and recommended relevant tactics to clients.
- Collaborated with eCommerce clients to understand product catalogs, promotions, and adjust shopping budgets and optimizations for strong performance.
- Analyzed historical performance data to identify trends and suggested strategies to optimize campaigns for peak periods and seasonal trends.
- Focused on key retail holidays, such as Black Friday and Cyber Monday, to drive performance and maximize ROI.
Education
S.S.C. -
Maharashtra Secondary Education Board
03.2011
MBA - Marketing
Amrita Vishwa Vidyapeetham
03.2019
B.Com - Financial Accounting and Auditing
University of Mumbai
04.2016
H.S.C. - Commerce
Maharashtra Higher Secondary Education Board
03.2013
Skills
Programmatic Media buying
Campaign execution
Media planning
DSP - DV360, TTD, Amazon DSP, Xandr, Roku
SEM - Google Search&Shopping, Microsoft Ads, Amazon Sponsored Ads
Data analysis
Certification
- Amazon DSP Certification
- Display and Video 360
- Campaign Manager 360
- Google Search Ads certification
- Chinese Proficiency Test HSK Level 1
- French Examination DELF A1
Timeline
Senior Programmatic Trader
MiQ Digital Commercial Pvt. Ltd.
07.2024 - Current
Programmatic Trader
MiQ Digital Commercial Pvt. Ltd.
04.2022 - 06.2024
Client Operations Manager
NetElixir Digital Solutions
08.2021 - 04.2022
Digital Marketing Planner
NetElixir Digital Solutions
05.2019 - 06.2021
MBA - Marketing
Amrita Vishwa Vidyapeetham
B.Com - Financial Accounting and Auditing
University of Mumbai
H.S.C. - Commerce
Maharashtra Higher Secondary Education Board
S.S.C. -
Maharashtra Secondary Education Board
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