Hi, I’m
Anam Siddiqui
Mumbai
Summary
Bringing over a decade of marketing expertise across digital, influencer, and integrated brand campaigns. I prioritize personal connections with clients and cultivate a collaborative, supportive environment for teams. Let's create success together.
Overview
12
years of professional experience
Work History
BigTrunk Communications
Group Key Account Manager
04.2024 - Current
Job overview
- Lead a team of 8 members across key brands including Soframycin, SPAR Supermarket, FreshBus, KIMS Hospitals Bangalore, BudLeaf Tea, Unibic Cookies, Sugee Group, KLAY Preschool, NPS School Bangalore and EISB School Bangalore
- Manage end-to-end business operations including AOP planning, P&L ownership, budgeting, and revenue growth through cross-selling and new business opportunities
- Drive integrated brand strategies across digital, content, influencer, and on-ground channels to deliver measurable business impact
- Spearhead marquee campaigns and partnerships, including: - WPL ’25 & ’26: Official brand association with Mumbai Indians
- Lalbaug Ganesh Chaturthi activation: On-ground presence at a high-footfall cultural event
- Soframycin product launches: Spray & Dusting Powder
- Dhurandhar campaign: Drove the Dhurandhar campaign using cinema-led storytelling, amplified through a multi-platform media mix (YouTube, Meta, OTT/CTV, programmatic) to reach high-affinity audiences across HSM markets. - E-commerce & quick commerce launch: Delivered A+ content and optimized product listings (including Zepto) to enhance brand visibility and conversion - Establish and streamline SOPs, workflows, and stakeholder communication, improving efficiency, TAT adherence, and delivery quality
- Build and mentor high-performing teams; drive a culture of quality, accountability, and collaboration
- Strengthen client relationships through strategic counsel, upselling, and contract renewals, while ensuring consistent revenue growth
- Enable data-driven decision-making using analytics tools and performance tracking frameworks
- Represented the agency in Bangalore through in-person client engagements, strengthening relationships and driving strategic alignment.
Chimp&z Inc
Group Account Manager
04.2022 - 02.2024
Job overview
- Enhanced client satisfaction by effectively managing multiple accounts and addressing their unique needs.
- Maximized revenue growth by identifying new business opportunities and strengthening existing relationships.
- Negotiated contracts with clients, securing favorable terms and conditions for both parties.
- Mentored junior account managers, fostering a culture of continuous learning and professional development.
- Leading the team with task involving influencer marketing, media planning, ORM, SEO, production, budget allocations etc.
- Worked on a variety of brands from entertainment to fashion, consumer durables etc.
- End to end planning & execution for award winning campaigns.
Chimp&z Worldwide LLP
Senior Business Manager
03.2021 - 03.2022
Job overview
- Planning of brand campaigns month on month
- Revamp the social media content buckets of Tata Sky
- Interface and manage the relationship with the clients as well as vendors
- Manage the media spend on Tata Sky and Tata Sky Binge handles
- Handle the finance of the brand and work towards achieving the targets
- Coordinate effectively with the creative team for performance marketing campaigns
- Won gold and silver awards in e4m Play Awards 2021, vIdea 2021, DigiXX2021, Inkspell's Masters of Modern Marketing Awards 2020, India Digital Crest Awards 202, mCube Awards every year.
- Built strong relationships with key stakeholders to facilitate collaboration across departments for optimal business results.
Chimp&z Worldwide LLP
Business Manager
04.2020 - 02.2021
Job overview
- Handled the launch of Tata Sky Binge on Facebook, Instagram, Twitter and YouTube having 9 OTT partners
- Increased overall team productivity by fostering a positive work environment and providing effective leadership.
- Streamlined business processes by implementing new project management tools and techniques.
- Worked on UGC campaigns and influencer lead campaign involving influencers like Madhuri Dixit, Yashraj Mukhate, Rghave Sachar, Ojas Rajani, Shaan Mu etc
- Responsible for timely delivery of monthly social media reports and campaign reports comprising analysis of the current content buckets, competitor’s analysis etc
- Work closely with production and creative team for video production, TVC etc.
- Managed cross-functional teams, ensuring timely completion of projects within budget constraints.
Hungama Digital Services part of WPP group
Client Servicing Executive
03.2017 - 03.2020
Job overview
- Interact and coordinate with the client, vendors and the internal team to deliver the tasks assigned
- End to end finance management of the brands
- Handled Website & landing page development, Website Maintenance, keeping a track of SEO & CMS updates, Newsletter creation
- Campaign management for CSR activity, IPL, Pro Kabaddi etc
- Won 3 awards at Goafest 2018 for The Red Ramp Project, an initiative by H&R Johnson Tiles
- Handled corporate communication targeted to Journalists on Social Media
- Use of reporting tools like Unmetric, BrandZ etc.
Knights Ad Digital Media (Ad Network)
Manager – Growth / Business Development
04.2016 - 02.2017
Job overview
- Generating leads of prospective clients for Mobile performance marketing - CPI
- Close strategic deals with App developers
- Client communication and relationship management
- Strategic product planning, and Campaign planning for App.
Corporate Manpower Services India – (Overseas Recruitment Agency)
Sr. Executive - Business Development
08.2014 - 07.2015
Job overview
- Developed new business by networking with valuable customers
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Ensured that client inquiries were handled professionally and efficiently
- Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
Education
Operating Media - Digital Marketing Training Institute
Diploma Course from Digital Marketing
01.2015
M.K Sanghvi College Of Commerce & Economics - Ritambhara
Bachelors from BMS (Management Studies)
01.2014
Skills
- Client Relationship Management
- Budget Allocation & Planning
- Team Leadership & Collaboration
- Communication Skills
- Adaptability & Problem-Solving
- Advertising Film Production
- Community Management
Clients Handled
Social Media Mandate:
- Tata Play
- Tata Play Binge
- Soframycin
- Sugee Group
- Unibic Cookies
- SPAR Supermarket
- BudLeaf
- FreshBus
- KIMS Hospitals
- KLAY Preschool
- EISB School
- NPS School
- Club Mahindra
- PayU
- Embark Perfumes
- Jeevansathi
- DermaCo
- H&R Johnson
- Skoda Auto Movie
- OneAssist
Others:
- Astral Pipes - Performance Marketing
- Mahindra Insurance Brokers (Paybima) - Website Revamp
- Radio Mirchi - Website Maintenance & CMS for daily updates
- Brand Capital - Website Development
- Wipro Softouch - Project
- The Roaster Life - Project
Languages
English
Hindi
Hobbies
- Traveling
- Yoga
- Personal Styling
- Social Media Enthusiast
Accomplishments
Winner of 25+ industry awards across leading platforms including Goafest Abby Awards, DigiXX, vIDEA, e4m Play, mCube, and Impact Digital Influencer Awards
- Recognized for delivering award-winning integrated campaigns across influencer marketing, content, and social media for marquee brands like Tata Play, Tata Play Binge, Soframycin, FreshBus, and H&R Johnson Tiles
- Led high-impact campaigns including Tata Play's rebranding (#AaoPlayKare) and World TV Day properties (#YahanSabhDekha, #InnConnectionsKeNaam), earning multiple Gold and Silver metals across categories.
- Executed “The Binge Song” (#BingeWithBadshah) in collaboration with Badshah, combining original music IP with a viral hook-step challenge to drive platform engagement and cultural relevance
- Drove consistent award-winning performance across years (2018–2025), spanning brand launches, cultural moments, and large-scale digital campaigns
Orchestrated Tata Sky's transition to Tata Play via a impactful influencer campaign
Soframycin Digital Launch: Established Soframycin India's digital presence from zero, built social identity, content strategy, and brand voice across platforms; scaled content output as the brand grew.
Timeline
Group Key Account Manager
BigTrunk Communications
04.2024 - Current
Group Account Manager
Chimp&z Inc
04.2022 - 02.2024
Senior Business Manager
Chimp&z Worldwide LLP
03.2021 - 03.2022
Business Manager
Chimp&z Worldwide LLP
04.2020 - 02.2021
Client Servicing Executive
Hungama Digital Services part of WPP group
03.2017 - 03.2020
Manager – Growth / Business Development
Knights Ad Digital Media (Ad Network)
04.2016 - 02.2017
Sr. Executive - Business Development
Corporate Manpower Services India – (Overseas Recruitment Agency)
08.2014 - 07.2015
M.K Sanghvi College Of Commerce & Economics - Ritambhara
Bachelors from BMS (Management Studies)
Operating Media - Digital Marketing Training Institute
Diploma Course from Digital Marketing