Anam Siddiqui
Mumbai
Summary
Bringing a decade of marketing expertise, I prioritize personal connections with clients and cultivate a collaborative, supportive environment for the team. Let's create success together.
Overview
10
10
years of professional experience
Work History
Group Account Manager
Chimp&z Inc
04.2022 - 02.2024
- Enhanced client satisfaction by effectively managing multiple accounts and addressing their unique needs.
- Maximized revenue growth by identifying new business opportunities and strengthening existing relationships.
- Negotiated contracts with clients, securing favorable terms and conditions for both parties.
- Mentored junior account managers, fostering a culture of continuous learning and professional development.
- Leading the team with task involving influencer marketing, media planning, ORM, SEO, production, budget allocations etc.
- Worked on a variety of brands from entertainment to fashion, consumer durables etc.
- End to end planning & execution for award winning campaigns.
Senior Business Manager
Chimp&z Worldwide LLP
03.2021 - 03.2022
- Planning of brand campaigns month on month
- Revamp the social media content buckets of Tata Sky
- Interface and manage the relationship with the clients as well as vendors
- Manage the media spend on Tata Sky and Tata Sky Binge handles
- Handle the finance of the brand and work towards achieving the targets
- Coordinate effectively with the creative team for performance marketing campaigns
- Won gold and silver awards in e4m Play Awards 2021, vIdea 2021, DigiXX2021, Inkspell's Masters of Modern Marketing Awards 2020, India Digital Crest Awards 202, mCube Awards every year.
- Built strong relationships with key stakeholders to facilitate collaboration across departments for optimal business results.
Business Manager
Chimp&z Worldwide LLP
04.2020 - 02.2021
- Handled the launch of Tata Sky Binge on Facebook, Instagram, Twitter and YouTube having 9 OTT partners
- Increased overall team productivity by fostering a positive work environment and providing effective leadership.
- Streamlined business processes by implementing new project management tools and techniques.
- Worked on UGC campaigns and influencer lead campaign involving influencers like Madhuri Dixit, Yashraj Mukhate, Rghave Sachar, Ojas Rajani, Shaan Mu etc
- Responsible for timely delivery of monthly social media reports and campaign reports comprising analysis of the current content buckets, competitor’s analysis etc
- Work closely with production and creative team for video production, TVC etc.
- Managed cross-functional teams, ensuring timely completion of projects within budget constraints.
Client Servicing Executive
Hungama Digital Services part of WPP group
03.2017 - 03.2020
- Interact and coordinate with the client, vendors and the internal team to deliver the tasks assigned
- End to end finance management of the brands
- Handled Website & landing page development, Website Maintenance, keeping a track of SEO & CMS updates, Newsletter creation
- Campaign management for CSR activity, IPL, Pro Kabaddi etc
- Won 3 awards at Goafest 2018 for The Red Ramp Project, an initiative by H&R Johnson Tiles
- Handled corporate communication targeted to Journalists on Social Media
- Use of reporting tools like Unmetric, BrandZ etc.
Manager – Growth / Business Development
Knights Ad Digital Media (Ad Network)
04.2016 - 02.2017
- Generating leads of prospective clients for Mobile performance marketing - CPI
- Close strategic deals with App developers
- Client communication and relationship management
- Strategic product planning, and Campaign planning for App.
Sr. Executive - Business Development
Corporate Manpower Services India – (Overseas Recruitment Agency)
08.2014 - 07.2015
- Developed new business by networking with valuable customers
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Ensured that client inquiries were handled professionally and efficiently
- Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
Education
Diploma Course - Digital Marketing
Operating Media - Digital Marketing Training Institute
01.2015
Bachelors - BMS (Management Studies)
M.K Sanghvi College Of Commerce & Economics - Ritambhara
01.2014
Skills
- Client Relationship Management
- Budget Allocation & Planning
- Team Leadership & Collaboration
- Communication Skills
- Adaptability & Problem-Solving
- Advertising Film Production
- Community Management
Clients Handled
- Tata Play
- Tata Play Binge
- Astral Pipes
- Club Mahindra
- PayU
- Embark Perfumes
- Jeevansathi
- DermaCo
- Mahindra Insurance Brokers
- Radio Mirchi
- Skoda Auto Movie
- The Roaster Life
- H&R Johnson
- Brand Capital
- OneAssist
- Wipro Softouch
Languages
English
Hindi
Hobbies
- Traveling
- Yoga
- Personal Styling
- Social Media Enthusiast
Accomplishments
mCube Award 2021 - Best Viral Marketing Campaign - Gold
Adgully's DIGIXX Awards 2021 - Digital Marketing Excellence in Insights and Research - Gold
E4m Play Awards 2021 - Best Music Video - Silver
India Content Leadership Award 2022 - Best Content in an Instagram Campaign - Gold
mCube Award 2022 - Best Use of Social Media Engagement - Gold
Impact Digital Influencer Award 2023 - Best use of audio/video (Media and Entertainment) - Silver
Orchestrated Tata Sky's transition to Tata Play via a impactful influencer campaign
Drove new briefs, boosting agency revenue like Astral Pipes' IPL Media Campaign
Timeline
Group Account Manager
Chimp&z Inc
04.2022 - 02.2024
Senior Business Manager
Chimp&z Worldwide LLP
03.2021 - 03.2022
Business Manager
Chimp&z Worldwide LLP
04.2020 - 02.2021
Client Servicing Executive
Hungama Digital Services part of WPP group
03.2017 - 03.2020
Manager – Growth / Business Development
Knights Ad Digital Media (Ad Network)
04.2016 - 02.2017
Sr. Executive - Business Development
Corporate Manpower Services India – (Overseas Recruitment Agency)
08.2014 - 07.2015
Diploma Course - Digital Marketing
Operating Media - Digital Marketing Training Institute
Bachelors - BMS (Management Studies)
M.K Sanghvi College Of Commerce & Economics - Ritambhara