Cricket, Reading, Observation
Anand Rathod
Product Marketing
Mumbai
Summary
Product marketing and growth professional with 6+ years of experience across ad-tech, SaaS, and creator-led marketing ecosystems . Previously worked at Media.net driving data-driven optimization and scaling product revenue from $15K to $100K through performance insights and analytics. Later led creator-driven feature marketing campaigns at InVideo , generating 12–15M monthly views through collaborations with 300+ creators. Currently advising brands on product positioning, audience targeting, and influencer-driven GTM strategies at Mystoria.
Overview
7
7
years of professional experience
Work History
Marketing Consultant
Mystoria Agency
Remote
01.2026 - Current
- Advise brands on product marketing and influencer-led growth strategies across digital platforms.
- Identify target audiences, creator segments, and optimal market positioning for products and services.
- Design and scale influencer campaigns aligned with product launches, feature promotions, and growth objectives .
- Conduct market research and audience insights to support product adoption and awareness.
- Collaborate with creators and brands to translate product features into high-performing marketing narratives .
Influencer Marketing Executive
INVIDEO
Mumbai, India
07.2024 - 12.2025
- Managed 300–400 creator collaborations across Instagram, YouTube, TikTok, and Facebook .
- Produced 40–60+ videos per month with creators, generating 12–15 million monthly views, promoting product features, launches, and use cases.
- Led campaigns highlighting product functionality, feature launches, and user use cases .
- Optimized influencer campaigns using a CPM-driven performance strategy ($5–$10 CPM) across multiple creator categories.
- Supported feature adoption and product awareness through creator-led storytelling.
- Contributed to marketing during a key scaling phase, where company revenue grew from $18M ARR to $59M ARR.
Senior Technical Research Analyst
Media.Net Software Services (India) Private
Mumbai, India
05.2019 - 06.2024
- Worked on the Immediate Pattern product , analyzing performance data to improve campaign efficiency and monetization.
- Scaled product revenue from $15K to $100K through data-driven optimization and performance insights .
- Used SQL, Excel, and internal analytics dashboards to analyze campaign performance and identify growth opportunities.
- Conducted market and performance analysis to support product improvement and revenue growth.
- Collaborated with internal teams to improve product performance and monetization strategy .
- Participated in interviewing and hiring candidates for the research team.
- Interpreted data and made recommendations from findings.
- Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
- Analyzed large volume of data to identify patterns, trends and correlations.
Education
Bachelor of Arts - Commerce
Sathaye College
Mumbai, India 04.2001 -
Skills
- Product Positioning
- Go-To-Market Strategy
- Feature Marketing
Product Marketing & Growth
- Influencer Marketing
- Market Research
- SQL
Analytics & Tools
Interests
Timeline
Marketing Consultant
Mystoria Agency
01.2026 - Current
Influencer Marketing Executive
INVIDEO
07.2024 - 12.2025
Senior Technical Research Analyst
Media.Net Software Services (India) Private
05.2019 - 06.2024
Bachelor of Arts - Commerce
Sathaye College
04.2001 -