Summary
Overview
Work History
Education
Skills
Timeline
Generic

ANIKET PHANSE

Mumbai

Summary

Dynamic and results-driven marketing professional with over 15 years of experience in event management and marketing. Proven expertise in brand communications, event planning, and executing high-impact marketing campaigns. Currently serving as AGM, Marketing Brand Com & Events at Mahindra Logistics, leveraging a strong background in events & activations to drive brand visibility and engagement. Adept at building strategic partnerships, leading cross-functional teams, and delivering innovative marketing solutions that align with organizational goals.

Overview

16
16
years of professional experience

Work History

Assistant General Manager Marketing

Mahindra Logistics
06.2020 - Current
  • Strategic Brand Management: Developed and implemented comprehensive brand communication strategies that enhanced brand equity and positioning in the logistics sector.
  • Event Innovation: Led the conceptualization and execution of high-profile events annually, including client engagement programs, leadership summits, and industry forums, contributing to increased client satisfaction and brand loyalty.
  • Cross-Functional Collaboration: Partnered with sales, operations, and product development teams to ensure marketing strategies were aligned with business objectives and supported revenue growth targets.
  • Market & Campaign Expansion Initiatives: Spearheaded multiple marketing initiatives across MLL & Subsidiary brands
  • Content Development: Oversee the creation of compelling content for various marketing channels, including digital, print, and social media, enhancing the company’s narrative and engaging key stakeholders.
  • Stakeholder Engagement: Fostered strong relationships with key business associates, suppliers, and industry partners through targeted engagement initiatives, enhancing collaboration and driving business growth.
  • Thought Leadership: Developed and executed thought leadership initiatives, positioning Mahindra Logistics as an industry innovator through white papers, webinars, and speaking engagements at prominent industry events.
  • Vendor Management: Negotiated and managed contracts with external vendors and agencies, ensuring quality services and cost efficiencies in all marketing and event activities.


Sr Manager Client Relations

Neo Niche Events
01.2020 - 06.2020
  • Provided strong leadership to enhance team productivity and morale.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.

Sr. Manager Client Relations

SPARKLE EVENT SOLUTIONS
05.2017 - 07.2019
  • Event Strategy & Planning: Developed strategic event plans for diverse clients, aligning with brand objectives and business goals.
  • Client Management: Managed key client relationships, ensuring satisfaction through exceptional service
  • Creative Concept Development: Collaborated on innovative event concepts and themes to enhance brand visibility.
  • Marketing & Promotion: Developed promotional strategies with the marketing team to maximize event attendance and engagement.
  • Event Technology Integration: Implemented event technology solutions to enhance attendee experience and reach.
  • Data Analytics & Reporting: Analyzed event performance data to provide insights for continuous improvement.
  • Post-Event Analysis: Conducted debriefs to evaluate event success and identify areas for enhancement.

Sr. Manager Client Relations

BOI MEDIA & PVT LTD
05.2016 - 05.2017
  • Maintain strong relationships with key contacts in existing accounts
  • Set up meetings with the target clients for new brief and opportunities
  • Conceptualizing, planning & implementing new themes & ideas for activity
  • Discussed specific requirements and expectations concerning the event with clients
  • Create working docs for smooth execution of all events
  • Invoicing and payment follow up
  • Pre & Post event tracking with all client requirement
  • Handling the event details end to end
  • Console management.

Head of Events

Metigon Enterprises Pvt. Ltd
03.2013 - 03.2016
  • Maintain strong relationships with key contacts in existing accounts and develop new account
  • Liaise between the technical team and clients, as well as senior management and stakeholders
  • Conduct client presentations and negotiations
  • Provide quotes on major projects and manage account transitions
  • Conducted research to identify new opportunities for bringing about innovation in events
  • Conceptualizing, planning & implementing new themes & ideas for activity
  • Discussed specific requirements and expectations concerning the event with clients
  • Trained new and existing staff prior to events so that all operations and duties were executed smoothly and as per clients’ guidelines
  • Manage successful execution of all events
  • Assign and direct staff to their duties
  • Manage and resolve customer complaints.

Production Head

Center Stage Events
02.2012 - 03.2013
  • Conceptualize the event from the brief shared by the servicing team
  • Plan, design & execute the event in specified cities
  • Supervise the planning & production ensuring the plan should meet clients needs
  • Responsible for arrangement of every logistical element of event
  • Prepare suitable costing for every event ensuring the requirements meet the budget
  • Create database of vendors pan India
  • Research & find opportunities in cost saving
  • Worked on determining a suitable layout and theme for the event as per client’s specifications
  • Perform pre-event coordination activities.

Client servicing executive

F5 Advertainment
01.2011 - 02.2012
  • Manage and follow the budgets for every event
  • Deliver events on time and within budget
  • Interact with the clients to know about their requirements
  • Maintain and develop client relationships
  • Searched and negotiated suitable venues or locations as per the requirement and budgetary constraints of client
  • Maintain amicable relationships with the venue and logistics providers
  • Offer on site help, including registrations, set ups and tear down.

Executive event manager

WOHLSTAND
05.2008 - 02.2010
  • Supervise the activities of Meeting Planning and Seminar Coordinations with stakeholders
  • Audit every item used like food and beverages, room charges, projectors etc
  • Set meetings and met prospective brands for selling stall space
  • Licenses & permissions for events
  • Worked closely with Sponsors during events
  • Managed volunteers and temporary staff effectively
  • Handle on ground execution with specific teams.

Education

PGDM events & PR -

EMDI

BSC Physics -

Kirti College

H.S.C -

LVM Junior College

S.S.C -

King George High School

Skills

  • Event Management & Planning
  • Brand Communication & Strategy
  • Marketing Campaign Development
  • Cross-functional Team Leadership
  • Vendor & Stakeholder Management
  • Budgeting & Resource Allocation
  • Digital & Content Marketing

Timeline

Assistant General Manager Marketing

Mahindra Logistics
06.2020 - Current

Sr Manager Client Relations

Neo Niche Events
01.2020 - 06.2020

Sr. Manager Client Relations

SPARKLE EVENT SOLUTIONS
05.2017 - 07.2019

Sr. Manager Client Relations

BOI MEDIA & PVT LTD
05.2016 - 05.2017

Head of Events

Metigon Enterprises Pvt. Ltd
03.2013 - 03.2016

Production Head

Center Stage Events
02.2012 - 03.2013

Client servicing executive

F5 Advertainment
01.2011 - 02.2012

Executive event manager

WOHLSTAND
05.2008 - 02.2010

PGDM events & PR -

EMDI

BSC Physics -

Kirti College

H.S.C -

LVM Junior College

S.S.C -

King George High School

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