Anil Mishra
Head of Ecommerce
Mumbai
Summary
Dynamic leader driven by a passion for excellence in ecommerce and retail, leveraged expertise in vendor management and strategic partnerships at organizations to drive significant market growth. Skilled in driving competitive analysis and performance marketing while demonstrating exceptional operational and negotiation capabilities to achieve business and revenue goals
Overview
16
16
years of professional experience
Work History
Head of Ecommerce
Iovate Health Sciences
Mumbai
01.2023 - Current
- Managing business of 60Cr and P&L for Ecommerce channel while delivering short and long-term business goals
- Delivering strategic roadmap, annual business plans – Volumes and value, budget allocation
- Monitoring market trends, opportunities, and challenges to drive growth on Amazon, Flipkart, and other marketplaces
- Establishing and managing long term relationships with Marketplaces, and partners, focusing on regional utilization of stocks to enhance consumer experience and maintain desired bottom-line
- Constantly challenge the internal and external status quo with new ideas, benchmarking competitive moves, initiatives, and processes to ensure the E-Commerce team is adequately supported.
- Collaborate with cross-functional teams to align e-commerce initiatives with overall business objectives
National Program Manager
Xiaomi
Bangalore
01.2022 - 01.2023
- Managed Exclusive Retail vertical (Mi Homes & Mi Studios) with team size of 5 members
- Expansion of new exclusive Mi Studios (FOFO) based on market potential ensuring ROI of 18% to Partners
- Launched 54 Mi Studios PAN India in a span of 1 year with additional business contribution of 105 Cr in CY 2022
- Responsible for end-to-end business management from SCM to driving category growth with differentiated strategies on BAU & sales events
- Established a robust monitoring system to track project progress against established timelines, budgets, and quality standards.
- Conducted regular audits of program activities, ensuring compliance with organizational policies and regulations.
Retail Operations Manager
Xiaomi
Chennai
06.2019 - 12.2021
- Managed Mi Homes (Exclusive & Flagship Retail Channel) for Tamil Nadu region with more than INR 200 crore sales of annual portfolio encompassing smartphones, TVs and ecosystem products
- End to end sales & operations management through 47-member team of Store managers & executives
- Partner Management: Managed partners based out of Chennai, who controlled 45% of Pan India Sales
- Spearheaded O2O initiative of TV WH billing and contributed 30% in overall sales across PAN India
- Exceeded revenue goals on consistent basis, resulting in commendation from management.
Strategic Business Consultant
RSR Informatics and Newgen Partners
New Delhi
09.2016 - 06.2019
- Increased client satisfaction by identifying and addressing critical business needs through strategic analysis and planning
- Led the engagement with Apple to get authorization to sell its product through online channel partners
- Alignment with stakeholders including Brand, Online Channels (PayTM and Snapdeal) and National Distributors (NDs like Ingram Micro, Redington, Brightstar)
- Contributed in achieving milestones of 536 Cr Turnover in FY 2017-18 Vs 64 Cr in FY 2016-17
- Negotiation with online partners and brand on product Margins, Sales Targets, Revenue Planning & Forecasting
- Collaboration and interactions with National Distributors (NDs) and other stakeholders to drive business profitably and achieve target numbers during Sale events
- Acquired & managed end to end execution of business strategy to open 4 MI Homes in Delhi, Bhopal, Indore and Chandigarh
Manager Smartphones
Flipkart
Bangalore
07.2014 - 08.2016
- Managed P&L for Apple brand including setting up the affordability program on Flipkart with growth of 70% in topline while ensuring 2% of bottom-line
- Achieved milestone of more than 700 Cr in FY 2015-16
- Additionally managed sourcing of key brands like, HTC, Samsung and Micromax (additional contribution of ~360 Cr)
- Formulated a comprehensive vendor management governance framework; defined metrics – terms of association, pricing, payments and service level measures
Business Development Manager
Snapdeal
Bangalore
09.2010 - 07.2014
- Responsible for prospecting, negotiating and on boarding leading brands along with distributors and sellers
- Onboarded 7 brands, more than 200 distributors/aggregators and sellers
- Seller management: Built and managed relationship with all stakeholders through all phases of sourcing cycle
- Developed customized solutions for Category Team, based on a deep understanding of their requirement, delivering exceptional value and driving repeat business.
Business Development Executive
Tarang Telecom
Varanasi
02.2009 - 01.2010
- Deployed the traditional sales distribution channel and launched sales operations in East UP & MP
- Regular monitoring of monthly and quarterly sales along with the predefined goals of the company
Education
MBA - Sales And Marketing
Ohio University
Bengaluru, India 04.2001 -
Bachelor of Science -
Barkatullah University
Bhopal 04.2001 -
Skills
New Business Development
Category Management
Large Accounts
Team Management
Brand Partnerships
Liaisoning and Negotiation
Timeline
Head of Ecommerce
Iovate Health Sciences
01.2023 - Current
National Program Manager
Xiaomi
01.2022 - 01.2023
Retail Operations Manager
Xiaomi
06.2019 - 12.2021
Strategic Business Consultant
RSR Informatics and Newgen Partners
09.2016 - 06.2019
Manager Smartphones
Flipkart
07.2014 - 08.2016
Business Development Manager
Snapdeal
09.2010 - 07.2014
Business Development Executive
Tarang Telecom
02.2009 - 01.2010
MBA - Sales And Marketing
Ohio University
04.2001 -
Bachelor of Science -
Barkatullah University
04.2001 -
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