Summary
Overview
Work History
Education
Skills
Timeline
Generic

Anish Ajith

City Lead
Mumbai

Summary

Sales & Marketing Manager with 6+ years of experience in manufacturing, quality management, and sales. Expertise in analyzing customer data to predict behavior, optimizing pricing strategies, and localizing product offerings to drive market growth. Proven success in strengthening customer value propositions (CVP), managing demand generation, and executing local marketing campaigns. Skilled in competitive analysis, vendor management, and building strong client relationships. MBA in Marketing and a Mechanical Engineering degree holder. Adept at team leadership, market research, and agile campaign execution, with strong communication and problem-solving abilities to deliver impactful results.

Overview

6
6
years of professional experience
5
5
Languages

Work History

Category Design Organization and Marketing

Flipkart
07.2024 - Current
  • City Lead for Mumbai, Navi Mumbai and Nagpur
  • Analyzed customer data to predict behavior and stay ahead of emerging trends.
  • Localized CVP by identifying city-specific KVIs, occasions, and product selections.
  • Ensured competitive and fair pricing through local market and competitor analysis (offline + online).
  • Generated local demand by identifying catchment areas, collaborating with local vendors, and leveraging events and festivals.
  • Monitored customer feedback and competitor activity to activate targeted, efficient local campaigns.
  • Created a Price Index Sheet to track price parity and maintain in-stock status across platforms.
  • Managed social media marketing using local influencers on Instagram and YouTube Shorts.
  • Sourced and onboarded local vendors, ensuring timely payments and adherence to SOPs.
  • Received the WOW Award for exceptional intent, effort, and execution.
  • Strong communication skills, quick learner, and effective team player or independent contributor.

Senior Sales Manager

Swiggy
01.2023 - 07.2024
  • Maintaining a strong relationship with restaurant owners and advising them on issues related to the market and offering solutions on the same.
  • Reach out to clients, create suitable offers and sign-up corporate users to increase subscriber base. Conduct promotional events/marketing activities to develop new contacts and increase user base.
  • Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish.
  • Developing a business plan covering sales, revenue agreed on targets, and promoting the organization's presence and expense controls, meeting agreed to targets and promoting the organization's presence.
  • Achieved MAD (Made A Difference) Award for supporting building my restaurant portfolio.

Seller Acquisition And Management

Just Dial Pvt LTD (Reliance Retail)
02.2022 - 12.2022
  • Identifying and qualifying sellers to sell online.
  • Identifying relevant categories and acquire at scale and speed. Convert leads and assist in setting up an account.
  • Attain deep understanding of the product and services and explain its benefits to the sellers. Providing end to end on-boarding assistance, training and hand holding.
  • Single point of contact for the seller. Tracking seller performance and account health.
  • Additionally taking up the role of leadership of handling and Training a team of 5 by becoming the Deputy TL while also fulfilling primary responsibilities.

II2 Executive

DNV-GL
07.2021 - 02.2022
  • Leading a team of 5 associates with Data cleaning and II2 system support.
  • Client handling, requirement gathering, and assisting them with the best fit certification. Creating Reports to check system data (expiring Contracts/expiring Skills & Certifications).
  • Creating Projects, Assignment, and Records in the System. Assisting the Team with the Finance report and Project revenue report creation.

Quality Control Engineer

Aeroflex Industries Limited
04.2019 - 06.2021
  • Daily In-process Inspection, Inspect the product as per technical specification & make an inspection report.
  • Initiating action to prevent the occurrence of any non-conformities. Performing Pre-dispatch inspection.
  • Total incoming raw material inspection. Review of Test certificates with respect to Standards. Microscopic inspection production to check microscopic failure Self-directed, Team Oriented, Enthusiastic & Possessing solid organizational skills.
  • Preparation of monthly reports and diagrams by Performing Static process control.
  • Additional duties were assigned to manage clients during Pre-Sales inspections, guiding them to select a suitable product based on their needs. Simultaneously, the task also involved preparing international product samples for verification purposes.

Education

PGDM - Marketing Management

Welingkar Institute of Management
Mumbai

Bachelor of Engineering - Mechanical Engineering

Adichunchanagiri Institute of Technology
Karnataka

Skills

  • Effective communication abilities
  • Sales approach design
  • Client Acquisition And Retention
  • Strong negotiation abilities
  • Effective interpersonal communication
  • Data transformation and formatting

Timeline

Category Design Organization and Marketing

Flipkart
07.2024 - Current

Senior Sales Manager

Swiggy
01.2023 - 07.2024

Seller Acquisition And Management

Just Dial Pvt LTD (Reliance Retail)
02.2022 - 12.2022

II2 Executive

DNV-GL
07.2021 - 02.2022

Quality Control Engineer

Aeroflex Industries Limited
04.2019 - 06.2021

PGDM - Marketing Management

Welingkar Institute of Management

Bachelor of Engineering - Mechanical Engineering

Adichunchanagiri Institute of Technology

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