ANKIT SENGAR
Product Marketing Manager
Mumbai
Summary
14+ years in Digital Marketing, Campaign Strategy, Retail Banking, and BTL/Event Branding. AVP at DBS Bank, India, driving end-to-end campaign execution, stakeholder management, and marketing collateral development. Expert in ensuring consistent brand identity across channels. Results-driven communicator and decisive team leader.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Assistant Vice President - Product Marketing
DBS Bank, India
09.2022 - Current
- Translate business objectives into actionable marketing briefs, and manage end-to-end execution across channels.
- Implement tracking, analyze metrics, and optimize campaigns for improved ROI.
- · Ensure consistent messaging and creative alignment to strengthen brand presence.
- Optimized resource allocation by analyzing operational needs, reallocating resources as needed to maximize efficiency across all functions.
- · Collaborate with internal teams to deliver high-impact campaigns on Google, Meta, and third-party platforms with measurable outcomes.
- · Campaign Tracking & Optimization: Implement tracking mechanisms to monitor performance across channels, analyze key metrics, and optimize campaigns for higher ROI.
- · Website Management & SEO: Oversee website content, structure, and UX while driving organic traffic through on-page and off-page SEO strategies.
- Leverage AI tools for personalization, creative optimization, and scalable content production to enhance marketing efficiency.
- · Drive customer engagement through SMS, WhatsApp, push notifications, RCS, and email ensuring relevance, compliance, and impact.
- · Partner with product, business, analytics, creative, and vendor teams to deliver seamless, insight-led campaigns.
- · Ensure campaigns adhere to brand guidelines, regulatory standards, and internal quality frameworks.
- · Stay ahead of digital marketing trends, AI tools, and optimization strategies to elevate performance.
- · Video Output Scaling: Streamline video production with in-house animators and external vendors to deliver high-quality, short-form, performance-led videos at scale.
- · Plan and execute integrated campaigns across above-the-line, below-the-line, and digital channels.
- Established a high-performance culture within the team by setting clear expectations and providing regular feedback on individual performance contributions.
Chief Manager – Marketing & Engagement
Aditya Birla Capital-Health Insurance
05.2021 - 09.2022
- Plan and manage implementation of Clevertap tool within agreed timescales. (Channel & Data integrations)
- Internal platforms integrations & campaign planning on Clevertap.
- Liaisoning with IT & Data security teams for martech solutioning & integrations.
- Monitoring and managing customers via customer life cycle management (CLCM) framework & creation of digital journeys, event-based triggers, batch campaigns.
- Deliver consistent, relevant and timely campaigns through a range of channels to increase customer engagement.
- Setting up the campaign universe via end to end campaign management.
- Brand & Campaign calendar management for planning & forecasting.
Senior Manager -DBAT
AXIS Bank Ltd.
10.2018 - 05.2021
- Customer life cycle management of campaigns for CASA portfolio
- Devised strategy and shared ideations with Business stakeholders to achieve key KPI’s for AUCR model.
- Ensured a good run rate of high impact campaigns & triggers for ongoing customer engagement.
- Prepared briefs and intent documents so as to ensure timely implementation of campaigns.
- Ensured contextual, personalized and relevant messaging experience though Preferential Channel Management strategy.
- Aimed to keep the right segmentation & profiling of the customers within the campaigns.
- Analyzed campaign performance basis test & control lift, A/B Testing route.
- Used Regional languages for tier 3 cities and rural for relevant language communication.
- Closely monitored & evaluated the efficacy of each campaign to track its impact on key parameters
- Recommended changes in campaigns basis publishing of results /dashboards on a monthly basis.
- Coordinated with teams such as business analytics, marketing, campaigns, IT, third party vendors to plan & implement campaigns with a common goal in sight.
Campaign Manager - Marketing
HDFC Bank Ltd.
06.2015 - 09.2018
- Managed the Corporate Salary & Current Account Portfolio
- Devised integrated marketing campaigns with the aim of acquiring and retaining customers.
- Supervised the implementation, tracking and measurement of marketing campaigns.
- Shared campaign results with relevant stakeholders including web analysis and evaluation of KPIs
- Planned & executed communications, ensured channel optimization, response tracking, reporting & offer fulfillment through behavior-based marketing.
- Spearheaded campaigns on digital products, attrition & cross sell of loans/Investment
- Acted as a Brand Custodian, managed creative requirements to maintain consistency on brand properties.
- Analyzed campaign performance basis test & control lift, A/B Testing route.
- Handled Vendor Management & Gift fulfillment post campaign completion.
- Key Learnings:
- Identified 6-7 key traits for attrition on salary portfolio & built a process to curb that led to 4% less account closure.
- Managed the entire gamut of Branding & Marketing initiatives with respect to campaigns.
- Conducted multiple road-shows and mid-size events for different products.
Assistant Manager - Marketing & Event Manager
Neulife Nutrition Systems Pvt. Ltd.
10.2014 - 03.2015
- Led the planning & execution of digital shopper marketing campaigns across the entire Path to Purchase for key retailers.
- Organized on-ground activities such as demos, sampling, contests, roadshows & seminars.
- Governed the implementation, tracking and measurement of marketing campaign.
- Created budgets & targets and managed promotion & execution of Renu Professional.
- Collaborated with Sales, Marketing, Franchising & Athletic teams.
- Conducted market research on competitors and rival products, submitted detailed MIS/reports & analysis
- Performed sales, trend, and profitability analysis.
Officer - Marketing Officer
Bank of Baroda
09.2010 - 09.2014
- Controlled the Financial Inclusion project in a few villages of Maharashtra for the bank.
- Formed, executed & revised project plans appropriately to meet changing needs / requirements through field survey.
- Formulated & operationalized central project strategies and prepared engagement reviews & quality procedures
- Created awareness in thousands of villages about benefits of banking services and financial inclusion through Gram Sabhas , door-to-door visits.
- Set & managed villagers’ expectations across 5 villages and 43 block heads
- Appreciated by the Zonal General Manager for successful management and accomplishment of the project
- Monitored all retail liability products of the bank including CASA, FD, RD, Mutual Funds, Insurance, Gold Coin, Health Insurance & ADCs
- Co-ordinated with different vendors for print advertisements, electronic media, outdoor media & other BTL activities
- Promoted alternate delivery channels i.e. ATMs, Payment Gateway, POS, M-banking through corporate tie-ups
- Ensured all branches in Mumbai North are equipped with marketing collaterals for branding
- Reviewed current policies and suggest plans / strategies to improve existing standard operating procedures
- Identified new markets, develop acquaintances / network and recommended strategies for sales to drive forward positive opportunities identified
- Developed and executed the organization’s knowledge and influence strategy to ensure strong engagement with key stakeholders (companies, foundations & social organizations)
Education
MBA - Marketing
Guru Nanak Institute of Management Studies, Mumbai University
01.2010
B.Sc. - Hospitality & Hotel Management
Institute of Hotel Management, IGNOU
01.2008
Skills
- Strategic campaign management
- Performance Marketing Enablement
- Campaign Tracking & Optimization
- Website management
- AI-Driven Marketing
- Customer retention strategies
- Digital and traditional marketing proficiency
- Strategy Development & Planning
- Brand Positioning & Recall
- Cross-Functional Collaboration
- Quality assurance and governance
- Innovations & Best Practices
- Video Output Scaling
PERSONAL DETAILS
- Date of Birth: 24th August 1986
- Address: A-1105, 11th Floor, Blossom, Dosti Acres, Antop Hill, Wadala, Mumbai – 400037, MH
Timeline
Assistant Vice President - Product Marketing
DBS Bank, India
09.2022 - Current
Chief Manager – Marketing & Engagement
Aditya Birla Capital-Health Insurance
05.2021 - 09.2022
Senior Manager -DBAT
AXIS Bank Ltd.
10.2018 - 05.2021
Campaign Manager - Marketing
HDFC Bank Ltd.
06.2015 - 09.2018
Assistant Manager - Marketing & Event Manager
Neulife Nutrition Systems Pvt. Ltd.
10.2014 - 03.2015
Officer - Marketing Officer
Bank of Baroda
09.2010 - 09.2014
B.Sc. - Hospitality & Hotel Management
Institute of Hotel Management, IGNOU
MBA - Marketing
Guru Nanak Institute of Management Studies, Mumbai University
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