Ankita Sao
Paid Media Activation
Mumbai
Summary
Paid Media Executive with 3+ years of hands-on experience managing end-to-end search and performance campaigns. Strong in optimisation, hygiene checks, and performance monitoring, with a proven sense of ownership and accountability. Known for data-driven, proactive recommendations and effective cross-regional collaboration across APAC, EMEA, and US teams, supported by trend analysis and a strong understanding of platform algorithms to drive sustainable results.
Overview
4
4
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Paid Media Executive
GroupM
06.2023 - Current
- Managing both Display and Search campaigns, currently handling 5 Search accounts independently.
- Managed end-to-end campaign implementation for Display ads, including upload sheets, working sheets, and backend processes like TSheets.
- Managed the account independently, handling optimizations, ad copy refreshes, promo switches, and bid strategy adjustments to improve ROAS and performance.
- Hands-on experience using Google Ads Editor and Bing Ads Editor for campaign creation, optimization, and troubleshooting.
- Conducting thorough QA checks to ensure accuracy and performance of campaigns before going live.
- Led cross-regional collaboration across APAC and EMEA, coordinating with onshore teams through regular client and internal discussions.
- Successfully handled 5+ different projects simultaneously, ensuring all deliverables were met before deadlines.
- Demonstrated strong stakeholder and project management skills, ensuring smooth execution and communication across teams.
- Established long-term client relationships through consistent delivery of high-quality products and services.
Paid Media Analyst
Social Beat
03.2022 - 03.2023
- Created monthly & quarterly marketing plans basis trends & past data to achieve goals.
- Client engagement, strategic consulting, envisioning & formulating strategies, media planning with data-driven decisions & day-to-day operation of accounts.
- Responsible for making business development plans & client pitches to help acquire new business.
- Tested & drove new initiatives across clients.
- Optimizing Flipkart, Amazon & Google campaigns to reduce CAC & Improve ROI.
- Monitoring, tracking & pulling out relevant findings from google analytics tool.
- Preparation of analysis of data & performance reports monthly, quarterly & annual business reviews with the client.
- Handled end to end account execution, growth & performance for the channels like Amazon, Flipcart & Google.
- Experience in Edtech & E-comm Industries.
Paid Media Intern
Social Beat
11.2021 - 03.2022
- Perform regular checks on campaigns, ensure KPI's are met & use data driven approach for optimization.
- Created & Automated detailed reports to share insights with the client.
- Analyzing & reporting campaign data to generate growth strategy by evaluating campaign performance.
Education
Engineering - IT
Shri Shankaracharya Group of Institutions
01.2018
Skills
- Google Ads (Search, Display, Shopping, Performance Max)
- Microsoft/Bing Ads
- Campaign setup, trafficking, and QA
- Budget pacing & spend optimisation
- Bid strategy management (tCPA, tROAS, Max Conversions, Manual)
- Keyword research & search query mining
- Ad copywriting, testing & refreshes
- Auction insights & competitive analysis
- Audience strategy & remarketing
- A/B testing & experimentation
- End-to-end campaign execution
- Asset management (headlines, descriptions, extensions)
- Daily optimisation & hygiene checks
- Creative testing & learning agendas
Certification
Amazon Certified
Timeline
Paid Media Executive
GroupM
06.2023 - Current
Paid Media Analyst
Social Beat
03.2022 - 03.2023
Paid Media Intern
Social Beat
11.2021 - 03.2022
Engineering - IT
Shri Shankaracharya Group of Institutions