Anuja Hiwale
Mumbai
Summary
Builder of experiences, partnerships, and projects that drive real impact, with 3+ years of experience leading client-driven initiatives and strategic programs. From launching verticals and managing CXO-level interactions to crafting campaigns and partnerships — I thrive on making things happen and making them matter. Passionate about brands, people, and the stories we create together.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Senior Analyst - DEIB & Strategic Initiatives
Great Place to Work
07.2022 - Current
- Key contributor in launching and scaling two strategic verticals, including DEIB consulting and a premium client vertical for high-value, high-ticket projects in collaboration with partner companies.
- Led India’s Most Trusted Leaders, GPTW’s flagship IP recognizing top 30 CEOs, managing end-to-end delivery with high-level sponsorships and multi-stakeholder engagement.
- Owned GTM strategy, business development, and content creation for DEIB initiatives, including campaigns, sponsorship proposals, and client outreach.
- Authored a flagship case study on Jindal Steel & Power’s cultural transformation, showcasing culture-driven business impact (published on GPTW’s platform).
- Introduced and implemented new internal policies and operational frameworks driving strategic process improvements and enhancing vertical-level operations.
- Collaborated with internal teams and partner organizations to deliver high-value projects, helping clients drive cultural transformation journeys and implement strategic workplace initiatives.
- Tracked KPIs and project milestones to ensure seamless execution, timely delivery, and alignment with client expectations.
Program Consultant
UpGrad
09.2021 - 03.2022
- Top performer, generating ₹40L revenue within 6 weeks and ₹1Cr+ in 6 months through consultative sales and strategic client engagement.
- Advised 500+ prospective learners, guiding them on upskilling programs aligned with career growth.
- Managed full sales cycles, from lead generation to conversion, achieving a 20–30% conversion rate above industry standards.
- Built strong client relationships through effective communication and personalized solution selling.
- Collaborated with marketing and product teams to optimize program positioning and enhance customer experience.
Marketing and Product Intern
Codegurukul
10.2020 - 03.2021
- Curated, executed, and analyzed marketing campaigns and initiatives, achieving a 40% increase in brand reach within 2 months.
- Conducted product testing and data analysis to identify market trends and develop actionable marketing strategies.
- Managed day-to-day operations across multiple domains, ensuring smooth execution and fulfillment of client requirements.
Education
B.Tech Electronics And Telecommunication
Vishwakarma Institute of Information Technology
Pune, India 08.2017 - 08.2021
Skills
Project Management Event IP & Campaign Execution GTM Strategy & Partnerships Client & Stakeholder Management Leadership & Collaboration Marketing & Content Strategy KPI & Performance Tracking Strategic Analysis & Problem Solving Storytelling & Communication
Accomplishments
Granted a patent for "A UART-SPI Protocol Bridge" by the Australian Government (Patent No. 2021106414), awarded on 17th November 2021.
Certification
Product marketing by Growth School
Timeline
Fundamentals of Project Management by Google
04-2024
Product marketing by Growth School
12-2023
Senior Analyst - DEIB & Strategic Initiatives
Great Place to Work
07.2022 - Current
Business Writing by University of Colorado
04-2022
Program Consultant
UpGrad
09.2021 - 03.2022
Marketing and Product Intern
Codegurukul
10.2020 - 03.2021
B.Tech Electronics And Telecommunication
Vishwakarma Institute of Information Technology
08.2017 - 08.2021
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