ANUP KUMAR
Mumbai
Summary
Deep Understanding of Automobile Industry with diverse experience of 27 years in multiple geographies and business environment. Leader with focused approach towards customer centricity, partnership, growth, product, process & people targeting excellence.
A postgraduate in management from IIM-Ranchi and B.E (Mechanical) from NIT-Patna, have rich experience about different facets of Automobile Industry, having worked with Market Leaders in Passenger & Commercial Vehicle Industry.
Self-motivated, focused and result oriented with ability to inspire team towards superior performance.
Experienced with strategic planning and market analysis to guide commercial success. Utilizes leadership and team collaboration to achieve business objectives. Track record of driving market growth and fostering strong client relationships.
Overview
27
27
years of professional experience
Work History
Chief Commercial Officer – West Zone
Maruti Suzuki India Ltd
04.2025 - Current
- In charge all 3 channels – Arena, Nexa, Commercial
- Responsible for Business goals of New Car Sales, Used Car, Inventory & Vehicle Finance, Vehicle Insurance, Institutional & Rural Sales, Exchange , Accessory & Parts, Network Development, Brand Management, Loyalty program, Media & Advertisement, Budgeting
- Negotiated key partnerships with external stakeholders, fostering collaboration and driving mutual success.
- Streamlined internal processes, improving operational efficiency and reducing costs.
- Optimized pricing strategies for maximum profitability while maintaining customer loyalty and satisfaction levels.
- Championed a customer-centric culture within the organization, enhancing overall customer satisfaction levels.
Commercial Business Head – Central Zone
Maruti Suzuki India Ltd
05.2023 - 03.2025
- Responsible for Business Goals of Arena & Commercial Channel
- Keep Channel aligned, engaged, motivated & future ready to achieve target Market Share and key business goals in New Car Sales, Corporate & Institutional Sales Exchange, Rural Sales, Leasing & Subscription, Finance, Accessory & Parts
- Market & Channel Development. Network Profitability. Sales training, skill development
- Consumer promotion & Channel scheme and budgeting.
- Advertising and brand promotion. Digital initiatives
- In FY 24-25, did overall business of 17500 Cr including new car, commercial vehicle, used car, accessory & spares
- Expanded market reach by identifying and pursuing new business opportunities.
- Led cross-functional teams to achieve successful project completion within tight deadlines.
Commercial Business Head – West Zone
Maruti Suzuki India Ltd
07.2018 - 03.2023
- Responsible for Business Goals of Arena & Commercial Channel in West Zone
- Consumer promotion, channel scheme and budgeting. Designing various promotional schemes for business goal like exchange sales, loyalty, customer care, manpower motivation schemes
- Corporate & Government Sales, Fleet Sales, Leasing & Subscription. New Customer acquisition and lead management.
- Advertising and brand promotion. Digital initiatives, allied business performance including accessory, loyalty, retail finance, insurance and spares business.
- Customer retention through Exchange & Used car business, rural marketing, customer care
- Kept channel motivated & focused during challenging period of Pandemic. Drove West Zone to become biggest zone in terms of Volume with highest CDI, HROS Score
- Streamlined costs through proactive examination and improvement of operations.
- Collaborated with stakeholders to define goals, align objectives, and ensure overall company success.
Dealer Account Manager
Tata Motors Ltd - Commercial Vehicle Business Unit
08.1998 - 05.2004
- Task / Achievements
- Handled M& HCV Business including Container, Auto Logistics, white goods segment.
- Responsibility included developing market for TML vehicles in above application segment.
- Development of Tractor Trailor and Tipper Segment in assigned territory. Financier tie-ups for easy financing.
- Key account management, building relationship and tapping opportunity during fleet expansion
- Monitored industry trends to inform sales strategies and adjust tactics as needed.
- Increased sales volume by assisting dealers with product selection and pricing strategies.
Education
EPGDM - Business Management
Indian Institute of Management
Ranchi, India04-2014
B.E - Mechanical
National Institute of Technology
Patna, India07-1998
Skills
- Integrated marketing and sales
- Channel strategy development
- Team leadership
- Brand strategy formulation
- Sales forecasting
- Corporate & Govt Sales
- Network Development
- Customer Acquisition
- Skill enhancement
- Digital Marketing
- Rural market strategy
Languages
English
Hindi
Timeline
Chief Commercial Officer – West Zone
Maruti Suzuki India Ltd
04.2025 - Current
Commercial Business Head – Central Zone
Maruti Suzuki India Ltd
05.2023 - 03.2025
Commercial Business Head – West Zone
Maruti Suzuki India Ltd
07.2018 - 03.2023
Dealer Account Manager
Tata Motors Ltd - Commercial Vehicle Business Unit
08.1998 - 05.2004
EPGDM - Business Management
Indian Institute of Management
B.E - Mechanical
National Institute of Technology
Similar Profiles
Azhar QureshiAzhar Qureshi
General Manager (Suzuki 2-Wheeler Division) at Jamkash Vehicleades (Kashmir) P. Ltd. (Maruti Suzuki India, Suzuki Motorcycle India P Ltd Dealers)General Manager (Suzuki 2-Wheeler Division) at Jamkash Vehicleades (Kashmir) P. Ltd. (Maruti Suzuki India, Suzuki Motorcycle India P Ltd Dealers)
Ram AvtarRam Avtar
Accountant at Maruti Suzuki India Ltd. - IndiaAccountant at Maruti Suzuki India Ltd. - India
SYED NAQIULLAH HUSSAINISYED NAQIULLAH HUSSAINI
Senior Relationship Manager at LAHOTI MOTORS PVT LTD (India) (Dealer of Maruti Suzuki India Ltd)Senior Relationship Manager at LAHOTI MOTORS PVT LTD (India) (Dealer of Maruti Suzuki India Ltd)
Chris SaldanhaChris Saldanha
Senior Associate Delivery Manager at Sportz InteractiveSenior Associate Delivery Manager at Sportz Interactive
RANJEET KUMARRANJEET KUMAR
General Manager – Strategy & Growth at McDONALD’S INDIA (HRPL)General Manager – Strategy & Growth at McDONALD’S INDIA (HRPL)