Apurba Raha

• Increased branch revenue by implementing effective sales strategies and maintaining strong customer relationships.
• Increased overall annual sales [Number]% by incorporating several quality process improvements within branch.
• Implemented innovative marketing campaigns to expand the branch''s market presence and attract new clients.
• Mentored junior staff members, cultivating a culture of continuous learning and development.
• Collaborated with other branches for knowledge sharing and best practice implementation, strengthening overall organizational performance.
• Enhanced customer satisfaction with responsive service and timely resolution of issues.

• Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
• Established policies and procedures that improved operational efficiency within the organization.
• Maintained compliance with industry regulations by implementing risk mitigation measures and maintaining accurate documentation.
• Managing 600 Crore branch with handling Ultra HNI customers of Pune
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.

• Set challenging performance goals for the team, fostering an achievement-oriented culture that drove success across key metrics.
• Taking over New Branch growing book size of 13 crore in span of 8 months.
• Completed YTD target of Life insurance with in eight months.
• Qualified for CASA growth Pan India in New branch category.

Taken over branch Book size at 97 cr grown to 182 Cr by March 2022
• Qualified RM for MDRT contest for consecutive two years2020-21
• Responsible for managing, training and motivating staff
Responsible for meeting the branch targets set and all guidelines and regulatory requirements
Attain SB no's and values- meet number and value targets b) Attain CA no's and values in the area- meet number and value targets c) Cross-sell FDs to the customers of the Bank and achieve number and value targets d) There is higher penetration of FD on individual customers of the branch e) Salary accounts and NR accounts targets are also met Ensure quality of sourcing is maintained and depletion rates are controlled
•Ensure that Salary credits reach or exceed the expected Salary Credit targets Ensure that all managed portfolios [Preferred/Classic/Imperia, etc) are effectively managed through PB-s, RM-s, Imperia RM, IRM, Investment Advisors etc
And that set targets on each of the portfolios is meeting income benchmarks
• Responsible for Auditing satisfactory parameters

Handling Large Payment Call Back Units of all Branches of UAE and Bahrain
Create and Deliver the scrutiny model for Payments
• Liaise with CPC outward and inward remittances, Investigation Unit, Cheque Clearing function, Cash Management and PDC
End to End responsibility for Ayaan/ Premium service initiative on payments
Integrate Cash Management into CPC given significant operational and end- customer synergies
⚫Share best practices from UAE with international locations to uplift local/cross-border payments and clearing
Giving Service to Private Banking Clients of Mashreq & giving them end-to-end Solutions
Key Result Areas: Orienting, and Training employees
•Maintaining a safe, secure, and legal work environment: developing personal growth opportunities.

• Led & Supervised a team of 30 DRMS: coordinated staffing, professional development opportunities and succession planning to enhance employee performance Optimized staffing levels by contributing to strategic employee recruiting and training including prioritizing critical roles
Handling customer queries in the educational sector (inbound/Outbound) Accomplishments: Steered efforts in raising service quality across all the segments by embedding & encouraging compliance with stringent standards and establishing a customer-centric workforce
Focus on business development across liabilities, assets & Investment Portfolio (LI/GI/MF) to sustain and achieve growth in relationship value, revenues & improved client stickiness
Driving revenue business to generate fee income through products like mutual funds. investments and insurance
•Manages performance and behaviour of 3-4 Teams through effective one-to-one meetings, coaching, and mentorship
• Educated, coached & mentored Yellow Belts on Lean Six Sigma tools & methodologies
Facilitated group meetings with project stakeholders across multiple sites for the centre of excellence, including the global service centres as Managing Coordinator Monitored the overall functioning of processes, identified improvement areas and implemented adequate measures to maximize the customer satisfaction level Accomplishments: Awarded as Best Team Leader in Q1 FY'18
Coordinated with leadership on business problems and collaborated to bring effective solutions for Axis Bank Digital Circle.

Led a result-oriented team responsible for managing the branch's profitability Own all branch banking objectives and branch supervision
• Review branch operation reports, vault registers and suspense and dummy accounts
Ensure compliance with banking rules, regulations and procedures
Ensure clarity of business objectives among staff
Ensure all components of the branch sales model are as per design
Responsible for achievement of overall branch target and over-achieved
Accomplishments: Awarded Best branch for Doing consistent insurance business FY
2014.

Supervise & Monitor Personal Banker and contract staff in terms of productivity & other issues
Resolution of customer queries/complaints
• Customer service to ensure walk-in customers issues Review Dally Accounts Opened. report and update 55 cards with the account number
Lobby Management & Branch administration
Monitoring all Dummy accounts Generate business, cross-sell and monitor cross-sales of Personal Bankers Responsible for acquisition through direct sales to walk-ins as wel as referrals from walk-in customers Deepening of relationships with existing customers who walk-in, through the cross-selling of all products and services Enhancing the value of existing accounts Retention of existing portfolio Corporate salary processing Branch Operations and Audit Compliance

• Maintaining relationships with big corporate houses
• Cross-selling Mutual Funds, NFO's, EAG accounts and PMS.
• Handling 280 clients and taking care of service issues
• Handling Four Relationship Managers and Their productivity.

• Managed a diverse portfolio of clients, ensuring their financial needs were met and exceeded.
• Negotiated favorable loan terms on behalf of clients, contributing to increased client satisfaction rates.
• Collaborated with cross-functional teams to develop new business strategies, increasing overall growth.
• Conducted comprehensive financial analyses to identify opportunities for business expansion and risk mitigation.