ARPANA DUBEY
Summary
With 7.5 years of experience at renowned global agencies such as Lowe Lintas, L&K Saatchi, and McCann, I have gained a deep understanding of the advertising and brand management. My expertise spans various categories including FMCG, Beauty, Consumer Durables, and the Steel industry. Throughout my career, I have collaborated with prestigious brands like Glow & Lovely, Amway, Lotus Herbals, and Jindal Steel.
Overview
8
8
years of professional experience
Work History
Brand Service Director
Lowe Lintas Mumbai
11.2022 - Current
- Leading the Glow & Lovely account across functions and global alignment as key responsibility and result areas
- Facilitate and lead kick-off calls to outline creative timeline and deliverable
- Actively participate in new ideas, research, and suggestions basis the client's brief
- Handle integrated campaigns including ATL, BTL, digital and on-ground activation
- Consistently deliver successful content and campaigns.
Sr. Brand Service Manager
Lowe Lintas Mumbai
05.2022 - 11.2022
- Ensuring suitable progression of the client with respect to brand and helping them with research and successfully managed and supervised the county and global projects
- Successfully handled and managed their ATL & BTL campaigns and some of the Integrated campaigns
- Managed, supervised, ideated extensively handled operational jobs for the clients with delivery on promised timeline Handled integrated launch campaigns.
Sr. Brand Associate
L&K I Saatchi & Saatchi
09.2016 - 04.2022
- Successfully and effectively, set and execute client's expectations
- Facilitate and lead kick-off calls to outline creative timeline and deliverable
- Actively participate in new ideas, research, and suggestions basis the client's brief
- Handle integrated campaigns including ATL, BTL, digital and on-ground activation
- Retain existing client businesses through understanding business goals, planning strategic services
- Consistently deliver successful content and campaigns.
Education
Master's in advertising & marketing management -
Amity University
04.2016
Bachelor's Advertising & Marketing Management - undefined
Patna Women's College
05.2013
Class XII -
DAV, Patna
03.2010
Class X -
DAV, Patna
03.2008
Skills
- Team Leadership
- Troubleshooting
- Service Delivery
- Strategic Planning
- Customer Needs Assessment
- Marketing
Accomplishments
- Promoted from Sr. Brand Service Manager to Brand Service Director in 6 months at Lowe Lintas.
- Kudos Champion Nov- Dec 2020
- Silver medal in Academics- Master's in advertising & marketing management
Personal Qualifications
Certificate from LinkedIn Learning for Critical Thinking Course
Internship
McCann Worldwide Advertising, Account Management Intern, 05/01/16, 07/01/16
Hobbies and Interests
- Who doesn’t like cooking
- And is always up for dance
Timeline
Brand Service Director
Lowe Lintas Mumbai
11.2022 - Current
Sr. Brand Service Manager
Lowe Lintas Mumbai
05.2022 - 11.2022
Sr. Brand Associate
L&K I Saatchi & Saatchi
09.2016 - 04.2022
Master's in advertising & marketing management -
Amity University
Bachelor's Advertising & Marketing Management - undefined
Patna Women's College
Class XII -
DAV, Patna
Class X -
DAV, Patna
Similar Profiles
Pratik DobriyalPratik Dobriyal
Business Head at The Womb MumbaiBusiness Head at The Womb Mumbai
Spriha WaliaSpriha Walia
Sr.Brand Service Manager at Lowe LintasSr.Brand Service Manager at Lowe Lintas
Ayushi GoyalAyushi Goyal
BRAND SERVICES DIRECTOR at LOWE LINTAS PVT. LTD INDIABRAND SERVICES DIRECTOR at LOWE LINTAS PVT. LTD INDIA
MARISSA TRAGLIOMARISSA TRAGLIO
Sr. Director & Director Brand Partnerships at United Entertainment GroupSr. Director & Director Brand Partnerships at United Entertainment Group
Ivette Pérez BadilloIvette Pérez Badillo
Global Brand Director & Regional Director Latam/Australasia at Essity Hygiene and Health ABGlobal Brand Director & Regional Director Latam/Australasia at Essity Hygiene and Health AB