Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Arpit Shrivastava

Arpit Shrivastava

Digital Brand Marketer
Mumbai

Summary

A passionate individual who's driven & adept at navigating the ever-evolving digital landscape to stimulate growth. With 8+ years of experience in a fast-paced environment, handling big projects with mid-sized teams gives wings to this bearded enthusiast.

Overview

8
8
years of professional experience
5
5
years of post-secondary education
2
2
Certifications

Work History

Group Head

White Rivers Media
Mumbai
10.2023 - Current
  • Leading cross-functional collaboration between creative, media, influencer, and tech teams. Owning the P&L to boost growth and recognition for marquee brands across FMCG, Fashion & Beauty, Finance, Healthcare, Tech, and Home categories.
  • Spearheading the 360° integrated marketing strategy, while partnering with C-level client stakeholders on planning, brand storytelling, innovation initiatives, and product launches.
  • Coached and Lead a team of 11+ managers and executives to build high productivity and efficiency in the team with continuous upskill initiatives.
  • Won 10+ awards for campaigns across brand, influencer, media, and content marketing categories.
  • Brands: Astral Paints, HDFC Mutual Fund, ITC Foods, JK Tyre, Kaspersky, Raymond Lifestyle, Reliance Jewels, Scalpe by Glenmark, Tata Croma, Tata MD, Times Network

Brand Solutions Lead

Schbang
Mumbai
12.2021 - 05.2023
  • Lead and managed a portfolio of key accounts, establish a digital strategy that's in sync with the brand objectives across multiple platforms like Meta, Google, YouTube, Pinterest, etc while upholding top creativity standards.
  • Acted as a liaison between clients and cross-functional teams to deliver high-quality solutions within tight deadlines, optimum budgets, and utmost client delight.
  • Encourage and train the critical thinking and creative thinking of 6+ passionate marketers & boost their skills.
  • Research and analysis of performance & campaigns to stimulate brand growth and engagement.
  • Brands: Amazon.in, Dr. Fixit, Fevicryl, Gyproc by Saint Gobain, Ultratech

Brand Manager

Zappian & Rightful Labs
Bhopal
08.2020 - 12.2021
  • Spearheaded end-to-end brand marketing & communication strategy for B2B and B2C across US, Europe, and South East Asia, aligning global positioning to boost awareness.
  • Developed and executed comprehensive GTM plans for multiple MarTech products including brand tonality & identity, communication funnels, marketing collaterals and digital rollout strategy.
  • Led the team to launch business operations in India along with a complete rebranding of the company. Managed end-to-end content marketing resulting in #1 position on Google search
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns. Managed the social media and communication with agency partners and internal team.

Co-Founder

DreamX India
Bhopal
07.2018 - 02.2020
  • Co-founded a full-service Marketing, Advertising, and Events Agency - delivering integrated brand experiences across digital, offline, and experiential channels. Crafting insight-driven strategies, immersive brand activations, events, and video solutions for clients across diverse industries.
  • Played a key role in business growth and client retention, delivering strategic value that led to long-term partnerships and new business wins. Supervised internal project workflows, stakeholder delight, budget management, and vendor relationships to ensure seamless delivery and operational excellence.
  • Clients: Apollo Hospitals, ARG1 Africa, Bosch, Lotus Electronics, M.P. Tourism, and a few Small businesses and Startups

Project Manager

Kestone IMS
Bengaluru
02.2017 - 05.2018
  • Successfully managed multiple digital & offline projects simultaneously by comprehensive planning, meeting timelines, managing budgets, creative solutions, developing mitigation strategies to achieve client goals. Planned, designed, and execution of all phases for large projects and campaigns.
  • Lead and deliver end-to-end project execution for digital performance campaigns, corporate events, brand launch activations, and virtual experiences across India and international markets.
  • Serve as a single point of contact for clients, ensuring transparency, alignment, and timely communication at every stage. Also collaborating with internal creative, content, tech, and production teams to translate briefs into experiential concepts and working solutions.
  • Brands: ASUS, Britannia, Cisco, Dell, Google, IBM, Intel, NVIDIA, Polycom, Tally

Education

MBA - Communication Management: Advertising & PR

Symbiosis International University
Pune
06.2015 - 04.2017

BBA - Marketing & Finance (Dual Specialization)

BSSS, Barkatullah University
Bhopal
06.2012 - 04.2015

Skills

  • Integrated Marketing Communication & Management

  • Brand Communication & Brand Strategy

  • Digital Media & Content Marketing

  • P&L Management & Budgeting

  • Excellent Communication & Relationship Management

  • Team Leadership & Decision Making

  • Critical Thinking & Design Thinking

  • Digital Marketing Tools & AI Tools

  • Google, Microsoft & Adobe Suite

Certification

Diploma in Digital Marketing, Shaw Academy, Ireland

Timeline

Group Head

White Rivers Media
10.2023 - Current

Brand Solutions Lead

Schbang
12.2021 - 05.2023

Brand Manager

Zappian & Rightful Labs
08.2020 - 12.2021

Co-Founder

DreamX India
07.2018 - 02.2020

Project Manager

Kestone IMS
02.2017 - 05.2018

MBA - Communication Management: Advertising & PR

Symbiosis International University
06.2015 - 04.2017

BBA - Marketing & Finance (Dual Specialization)

BSSS, Barkatullah University
06.2012 - 04.2015

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Arpit ShrivastavaDigital Brand Marketer