Arshi Siddique

Avian WE – Public Relations Executive
Mumbai (Hybrid) | Dec 2024 – Present

• Spearheaded media relations and earned media campaigns for high-impact clients including Sony LIV (Gullak 4, Shark Tank India 3, Tanaav 2) and Tinder India, delivering extensive media coverage across digital, print, and broadcast platforms
• Managed lifestyle and consumer PR for Tinder, crafting culturally relevant campaigns around Gen Z dating trends, purpose-led messaging, and seasonal activations
• Contributed to corporate communication strategies for Sony BBC Earth, assisting in internal communication, executive profiling, thought leadership, and reputation management
• Drafted and distributed press releases, media advisories, FAQs, key messages, and crisis holding statements as needed
• Built and maintained robust media lists, developed tailored media pitches, and executed targeted outreach to over 150 journalists across business, entertainment, lifestyle, and digital
• Supported on-ground activations, media briefings, press junkets, talent spotting, and event coordination
• Created coverage trackers, clipbooks, and media monitoring reports with qualitative and quantitative analysis to evaluate campaign success
• Collaborated with client teams on monthly reviews, strategic planning, and content calendar alignment

• Led digital content production for celebrity interviews, reels, and news content for YouTube and Instagram
• Interviewed A-list celebrities and managed entertainment beat coverage
• Designed and implemented content strategies using real-time analytics and SEO

• Produced editorial videos and features on the entertainment and television industry
• Handled YouTube content operations including uploads, tagging, thumbnails, and metadata optimization
• Managed trending news flow and talent interviews across platforms

• Created web content for digital portals and YouTube-based entertainment news
• Covered events, trailers, celebrity interviews, and TV news